Growing Senior Populations Challenge Nonprofits to Answer Calls for Help

When the Brevard County Commission decided to reduce the amount of money allocated to nonprofits, Meals on Wheels funding came to a grinding halt. The program, which delivers meals to the homes of seniors who are unable to purchase or prepare their own meals, failed to provide enough value in the minds of the Florida commissioners, who dispense government funds to nonprofits.

Meals on Wheels, which is just one service of the nonprofit Aging Matters, is not without company among organizations in need of funding resources. Over the next five years, the commission is cutting the budget to local charities, until the giving stops completely. The government, the argument goes, should not be funding nonprofits with taxpayer dollars.

That’s not to say seniors will have their calls for help left unanswered. The GrantWatch Aging and Senior category matches government and foundation grants with entrepreneurs and nonprofits who are looking to put their ideas to work based on a surge in the demand for elderly-care support services.

The market for elderly adult care continues to grow at an unprecedented rate. AARP claims that the 106 million Americans aged 50 and older represent a consumer base that will generate more than $13.5 trillion in annual economic activity by 2032. That’s more than half of the U.S. GDP.  What’s more, Deloitte predicts seniors will amass $26 trillion in financial assets by 2029.

Caring for the elderly is no longer restricted to nursing homes. Starting a nonprofit business that cares for seniors in their homes requires common sense, compassion, honesty and organization skills. The trick is to showcase these attributes to attract grant money for starting what could be a prosperous business that actually helps people.

Home care to assist seniors who have physical or mental limitations, but don’t want to lose their independence is gaining attention. Most government agencies and private foundations will prioritize their grant-making activities on care for the elderly.

Federal agencies typically provide most of their support for elderly-care services through block grants to their counterpart agencies at the state and local levels. In turn, these state and local agencies award competitive grants to qualified nonprofit enterprises that directly serve the needs of senior populations.

Studies predict that baby boomers will account for a 73 percent increase in the age 65-and-above senior population. Some 30 million of these elderly adults will be confronted with more than one chronic health condition by 2030, according to the American Hospital Association.

Seniors face difficulties for many reasons. Some of these issues are visible, but none of them should be ignored. If your organization offers funding sources to assist the elderly to do things they can no longer do for themselves, list the opportunity on Eligible entrepreneurs, small businesses and nonprofits are waiting to accept your generosity and put their philanthropic ideas to work.


About the Author: Staff Writer for


Leave a Reply