In the words of Helen Monroe, CEO of Endowment Development Institute:
Year-end I made a few small contributions to some favorite groups. Nothing that would get special attention. And for two of them it was the first time I contributed.
I didn't expect much acknowledgement because the gifts were below the required level. Of the six gifts, I received three acknowledgements. One was an email note about a week later. Very efficient and well written.
The second was a printed post card message with the dollar amount of the gift hand written in the appropriate blank. Also efficient. More noticeable because it came in the mail, with a hand-written address … and a stamp!
The third one was a thoughtful, short, individual note card. I don't know the author, and there wasn't a title because it was a personal communication. But the child's image on the front was heartwarming and the message simple and honest.
Guess which organizations will get gifts next time? And which one will get an increased gift?
It's the little things that make a difference. Not superior knowledge, experience or talent. Not numbing statistics, explanations and history. Just something small that made me feel like a person about whom that organization cared.
Now, enjoy Libby Hikind, CEO and Founder of GrantWatch.com read The Giving Tree by Shel Silverstein.
About the Author: Helen Monroe is the CEO of Endowment Development Institute.