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Tourism Grant

Grants to Georgia Nonprofits and Governmental
Entities to Attract Tourism to the Augusta Area

Agency Type:


Funding Source:

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Augusta Convention and Visitors Bureau

Deadline Date:

10/25/19 4:00 PM


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Grants to Augusta area, Georgia nonprofit organizations, governmental or quasi-governmental entities for tourism development and marketing to increase tourism. Funding is intended for tourism marketing, tourism product development, promotion, attractions, special events, and festivals that will foster local economic impact through tourism, ultimately resulting in increased visitation from outside of the Augusta area and higher destination appeal.

Marketing Fund Applicants: Qualifying Programs and Events:

  • Programs: Qualifying entities may be attractions, associations, organizations or governmental or quasi-governmental agencies which promote their products and/or services to visitors from outside the area.
  • Festival/Event: A festival is a cultural event or group of events planned, produced, and promoted in a well-defined period and organized to occur at regular intervals, usually on an annual basis, all related to a common cultural form, theme or vision.

Greater consideration is given to projects that develop partnerships or are done in conjunction with another non-profit organization.

Product Development Grant Applicant: 

For a project to be considered it should meet the following basic criteria:

  • Increases visitation or enhances visitor experience;
  • The tourism sector supports it and it does not create an unfair competitive disadvantage to other local business;
  • Integrates well with the existing destination product and Augusta’s brand;
  • Generates economic benefits and/or quality of life improvements for local community; and
  • Is sustainable, and financially and conceptually viable

Marketing Fund allowable expenses and focus areas and target markets can be found at

Tourism Product Development Focus Areas can be found at

GrantWatch ID#:

GrantWatch ID#: 141918

Additional Eligibility Criteria:

Applicants must:
- Be a documented not-for-profit, governmental or quasi-governmental entity
- Have completed at least one year of fiscal operation as a not-for-profit organization

Disallowable Expenses:
- Capital expenditures
- Rent of offices, repairs, renovation and/or remodeling of facilities
- General operating or administrative expenses
- General staff or personnel costs (excluding sales and marketing staff)
- Interest or the reduction of deficits or loans
- Expenses incurred or obligated before grant project approval
- Expenditures for local food and beverage events
- Projects restricted to private or exclusive participation, other than certain grand and pre-opening expenses
- Scholarships or endowments
- Cash awards of any description
- Expenses not directly related to the approved program
- Activities related to any for-profit organization
- Activities or materials which violate the law

Detailed eligibility information can be found at

Pre-proposal Conference:

The ACVB will host a workshop on the 2020 Tourism Grant Program Tuesday, September 24th at their offices located at 1010 Broad Street from 10-11:30am.

Space is limited, those that are interested in attending can RSVP via e-mail to Lindsay Fruchtl.

Pre-Application Information:

2020 Tourism Grant Timeline for Application and Awards
- September 24, 2019: 2020 Tourism Grant Application, Guidelines, and Co-op Opportunities Workshop
- October 25, 2019: 2020 Application deadline (4:00 p.m.)
- December 6, 2019: Target date for notifying 2020 grant recipients
- March 13, 2020: Target date for mandatory workshop/contract signing
- December 30, 2020: 2020 supporting information for financial review due to CPA firm to conduct review
- January 22, 2021: 2020 Final Reports due to Augusta CVB for 2020 grants

Product Development Grant Applicant: Match Required:
- The applicant must be able to match each dollar by a quarter ($75 grant request + $25 your match = $100 project costs). Applications that include cash matches will be given higher consideration than those with in-kind matches.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Click here to apply:

Direct questions to:
Lindsay Fruchtl
Vice President of Marketing
(706) 823-6606

Augusta Convention & Visitors Bureau
1010 Broad Street
Augusta, GA 30901

URL for Full Text (RFP):

Geographic Focus:

USA: Georgia: Augusta area

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