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Grants to Georgia Nonprofits and Agencies for Projects
and Events to Foster Tourism in Eligible Regions

Tourism Grant

Agency Type:

Local

Funding Source:

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Augusta Convention and Visitors Bureau

Conf. Date:

06/02/21

Deadline Date:

06/11/21 4:00 PM Electronic Receipt

Description:

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Grants to Georgia nonprofit organizations and government agencies for projects and events to foster tourism in eligible regions. Funding may be used for the product development, promotion, and marketing of festivals, special events, and attractions that will result in increased visitation to Augusta.

The Tourism Grant Committee voted that 2021 Tourism Grant funds be allocated towards co-op marketing programming and product development projects that support Destination Blueprint recommendations, rather than individual marketing awards. Historically, co-op marketing has leveraged grant funds to highlight individual grant recipients together in publications and media with excellent exposure that would be financially out of reach for an individual recipient to purchase without grant funds. Due to the extraordinary circumstances, the Committee has also made an exception for co-op marketing funds to be spent 70% out-of-market and 30% in-market to target both locals and travelers passing through the destination.

The purpose of this grant program is to provide funds for marketing, product development, and other qualified expenses directed towards increasing the number of overnight visitors to Augusta from outside of the area.

Projects which target and support Augusta area tourism drivers, the Augusta CVB’s strategic priorities and audiences will be given special consideration. 

Augusta Tourism Drivers

  • Art & Culture
  • Culinary
  • Entertainment
  • History & Heritage
  • Outdoor Adventure
  • Sports

Destination Augusta Strategic Priorities

  1. Tell Augusta’s Story to Influence the Decision to Travel There
  2. Help Augusta Gain Market Share in Conventions, Events and Film
  3. Help Increase Visitor Activity and Spending in Augusta

GrantWatch ID#:

GrantWatch ID#: 141918

Additional Eligibility Criteria:

Applicants must fulfill all of the following:
- Be a documented not-for-profit, governmental, or quasi-governmental entity to be eligible.
- Have completed at least one year of fiscal operation as a not-for-profit organization
- An annual financial agreed upon procedures review must be conducted by the Augusta CVB’s chosen CPA firm.
- Be a partner in good standing
- No qualified entity may serve as a fiscal agent for a non-qualified entity
- Applicants must be located in Augusta and have a board of directors composed of at least one-half Augusta residents and must meet on a regular basis. Or, if it is a festival/event it must take place in Augusta.

Pre-proposal Conference:

June 2, 2021, 3:30pm

2021 Tourism Grant Round 2 Marketing Co-op Informational Session

Pre-Application Information:

Timeline:
- May 17, 2021: Target date for Round 2 2021 Tourism Grant Application, Guidelines, and Co-op Marketing Package go live
- June 11, 2021 2021: Tourism Round 2 Marketing Co-op Applications due
- December 30, 2021: 2021 supporting information for financial review due to CPA firm to conduct review
- January 21, 2022: 2021 Product Development and Co-op Marketing Final Reports due to the Augusta CVB

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit one digital copy of the application to Lindsay Fruchtl at Lindsay@visitaugusta.com.

For questions about Tourism Grant, please contact:
Lindasy Fruchtl, Vice President of Marketing
Phone: (706) 823-6606

Destination Augusta
1010 Broad Street, Augusta, GA 30901
P: (706)-724-4067

URL for Full Text (RFP):

Geographic Focus:

USA: Georgia: Augusta

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