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Grants to Florida Nonprofits to Promote Tourism Through Local Arts and Cultural Events

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ELIGIBILITY:

Geographic Focus

USA: Florida: Polk County

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Arts, Cultural Heritage (ACH) Sponsorship Program

Polk County Tourism and Sports Marketing (PCTSM), Central Florida's Polk County Tourist Development Council (TDC)


Agency: Local

GrantWatch ID #143831

Grant Description

Previous Page Version

Grants to Florida nonprofit organizations for programs and events to promote tourism in eligible locations. Applicants must attend an informational workshop prior to applying. Funding is intended for public arts, cultural, and heritage performances, events, and programming that will attract tourists to Polk County.

Purpose: Encourage development of programs and special events that will showcase Polk County's unique arts, culture, and heritage through various means of expression, interpretation, and engagement that will attract visitors, enhance the visitor experience and support the brand ”Visit Central Florida" through authentic, high-quality presentations.

Program Goals:

  • Generate Incremental Overnight Stays in Paid Accommodations
  • Generate Incremental Economic Activity within Polk County 

Objectives of the program are to create a portfolio of activities that: 

  1. Attract Visitors During Periods With Moderate to High Growth Capacity
  2. Reinforce Existing Positive Images
  3. Encourage Increased Visitor Spending
  4. Provide Added Value To A Polk County Visit

Program Categories: 

  • Regional Events- multiple consecutive day recurring events
  • ACH Ongoing Cultural Program Development and Presentation
  • Enhancement Events that have little or no income potential
  • Fundraising Events that are Arts Culture and Heritage focused
  • Fundraising Events that are Arts Culture and heritage focused but support projects or programs of non-ACH related applicants

For more information on program categories, see p. 7 of the Guidelines in Supporting Documents below.

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Additional Eligibility Criteria:

Eligibility:
a. Applicant organization must be legally incorporated in Florida or must qualify with the Florida Department of State to be authorized to do business in Florida.
b. Applicant organization must be recognized as a tax-exempt organization by the IRS under the Internal Revenue Code, Section 501c, subsections 3,4,5,6 or 7.
c. A copy of the most recent IRS determination letter must be provided to confirm your organization’s federal tax-exempt status.
d. All organizations must have a bank checking account.

K-12 Public schools support organizations such as PTA’s, Education Foundations are eligible to apply. Individual Schools are ineligible. Units of Higher Education or Government or other municipal/county government organizations within Polk County are eligible to apply, however the program, event, or activity must fall with the definition of Arts/Culture/Heritage.

Events that require a visitor to purchase a ticket to a third-party venue will not be considered for funding. Any items (merchandise, food, etc.) that you intend to sell at your event, cannot be paid for with TDC funds.

For funding restrictions, see p. 12 of the Guidelines in Supporting Documents below.

Pre-proposal Conference:

Application Workshop – All applicants are required to attend one of the informational workshops:
- February 21 at 9:00am. Tourism & Sports Marketing Office in Auburndale
- March 1 at 4:00pm. Tourism & Sports Marketing Office in Auburndale

Attendance is mandatory and applications will not be accepted if your organization does not have either the person writing or signing the application attend one of the sessions. Attendee must be the person filling out the application and/or the person signing the application.

Pre-Application Information:

Timeline:
- Deadline: Noon, April 15, 2022
- Beginning Thursday, May 6, 2022 the scoring committee will review all applications. If there are questions regarding the content of an application, PCTSM staff will contact the applicant for clarification and report back to the committee.
- The Committee will complete its review on July 7, 2022 and forward its recommendations to the Tourist Development Council.

Applicants are encouraged to complete the application early. Call Polk County Tourism and Sports Marketing if you have questions or need technical assistance with the application.

All TDC funding under ACC programs require matching funds. The ratio of matching funds varies by program categories.

Recording of ACH Workshop hosted on February 24: https://us02web.zoom.us/rec/share/gR2WUsoBvvn0Yfd2Rdw3yDUzK9ouVjamPkH3E4Nec20uTicjeGpSGGQB-slDo1uu.2U_77c6RizgcAGqn
Recording of ACH Workshop hosted on February 16: https://us02web.zoom.us/rec/share/dItfXlYwQL4gOpo4bcnQ7bBPJPjXrLxO4URLM5BLWT97MCUOcdT0lxqlFqPemAAc.7myoyDwRXnmWLOaK

Additional Funding Information:

Estimated Size of Grant:

- Regional Events: Maximum Request of up to $75,000
- ACH Ongoing Cultural Program Development and Presentation: Maximum Request up to $40,000
- Enhancement Events that have little or no income potential: Maximum Request up to $10,000.
- Fundraising Events that are Arts Culture and Heritage focused: Maximum Request up to $10,000
- Fundraising Events that are Arts Culture and heritage focused but support projects or programs of non-ACH related applicants: Maximum Request up to $10,000.

Term of Contract:

For Festivals, Events & Programs Occurring Between October 1, 2022 and September 30, 2023.

All sponsorships are for one year. The sponsorship year begins October 1st of each year and runs through September 30th of the following year.

Contact Information:

Apply Online: https://visitcentralflorida.org/ach-application/

Kris Keprios
Polk County Tourism & Sports Marketing
2701 Lake Myrtle Park Rd.
Auburndale, FL 33823
863-551-4727
kris@visitcentralflorida.org

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