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Arts, Cultural Heritage (ACH) Sponsorship Program

Grants to Florida Nonprofits to Promote Tourism
Through Local Arts and Cultural Events

Agency Type:


Funding Source:

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Polk County Tourism and Sports Marketing (PCTSM), Central Florida's Polk County Tourist Development Council (TDC)

Conf. Date:


Deadline Date:

04/16/21 Noon Receipt


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Grants to Florida nonprofit organizations to promote tourism in eligible locations through arts and cultural events, exhibitions, and performances. Applicants must attend an informational workshop prior to applying. Funding is intended for public events that will attract tourists to Polk County.

Purpose: Encourage development of programs and special events that will showcase Polk County's unique arts, culture, and heritage through various means of expression, interpretation, and engagement that will attract visitors, enhance the visitor experience and support the brand ”Visit Central Florida" through authentic, high-quality presentations.

Program Goals:

  1. Generate Incremental Overnight Stays in Paid Accommodations
  2. Generate Incremental Economic Activity within Polk County 

Program Categories: 

  • Regional Events- multiple consecutive day recurring events
  • ACH Ongoing Cultural Program Development and Presentation
  • Enhancement Events that have little or no income potential
  • Fundraising Events that are Arts Culture and Heritage focused
  • Fundraising Events that are Arts Culture and heritage focused but support projects or programs of non-ACH related applicants

For more information on program categories, see

For program objectives, see

GrantWatch ID#:

GrantWatch ID#: 143831

Estimated Size of Grant:

- Regional Events: Maximum Request of up to $75,000
- ACH Ongoing Cultural Program Development and Presentation: Maximum Request up to $40,000
- Enhancement Events that have little or no income potential: Maximum Request up to $10,000.
- Fundraising Events that are Arts Culture and Heritage focused: Maximum Request up to $10,000
- Fundraising Events that are Arts Culture and heritage focused but support projects or programs of non-ACH related applicants: Maximum Request up to $10,000.

Term of Contract:

For Festivals, Events & Programs Occurring Between October 1, 2021 and September 30, 2022. No sponsorships are guaranteed to be renewed.

Additional Eligibility Criteria:

Eligibility For Funding Consideration - Must be a not-for-profit organization qualified to do business in Florida.
a. Applicant organization must be legally incorporated in Florida or must qualify with the Florida Department of State to be authorized to do business in Florida.
b. Applicant organization must be recognized as a tax-exempt organization by the IRS under the Internal Revenue Code, Section 501c, subsections 3,4,5,6 or 7.
c. A copy of the most recent IRS determination letter must be provided to confirm your organization’s federal tax-exempt status.
d. All organizations must have a bank checking account.

Funding cannot be provided for any of the following:
1. Capital improvements, including expenditures for the acquisition, construction or alteration of a facility, unless allowed by Florida Statutes, Chapter 125.0104, Paragraph 5 Authorized Uses of Revenue.
2. Mortgage payments.
3. Purchase of equipment, which has a useful life of one year or more and a unit cost of $100.00 or more.
4. Payment of past deficits.
5. Administrative costs, which includes salaries.
6. Activities and events intended only for the applicant’s membership or local community.
7. Activities and events, which do not promote and advertise tourism in Polk County.
8. Food, lodging, and personal transportation for traveling out-of-county.
9. Rent paid to a sponsoring organization for hosting a special event.
10. Scholarships, plaques, or awards
11. Food or beverages for the event or activity

Pre-proposal Conference:

Upcoming ACH Application Workshop

Wednesday, February 24 from 1:00 – 3:00 p.m.
Meeting ID:872 5494 1258, Passcode: 277929
Find your local number:

All applicants are required to attend an informational workshop. Attendance is mandatory and applications will not be accepted if your organization does not have either the person writing OR signing the application attend one of the sessions. Attendee must be the person filling out the application and/or the person signing the application.

Pre-Application Information:

Applications must be received no later than Noon on Friday, April 16, 2021. All completed applications must be delivered (via mail or hand delivery). A dated postmark does not count. Applicants are encouraged to complete the application early.

Beginning Thursday, May 6, 2021 the scoring committee will review all applications. Applicants requesting funding are invited to attend but will not participate in discussions unless called upon to do so. The Committee will complete its review on July 8, 2020 and forward its recommendations to the Tourist Development Council.

Call Polk County Tourism and Sports Marketing if you have questions or need technical assistance with the application.

If applying for multiple events or programs, submit one application for each.

All TDC funding under ACC programs require matching funds. The ratio of matching funds varies by program categories.

**Watching these recordings DOES NOT count for Workshop attendance.

Recording of ACH Workshop hosted on February 16:

Recording of ACH Workshop hosted on February 24:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Applications must be received at the
Polk County Tourism & Sports Marketing office
2701 Lake Myrtle Park Rd.
Auburndale, FL

Kris Keprios

URL for Full Text (RFP):

Geographic Focus:

USA: Florida: Polk County

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