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Joint Effort in Tourism (J.E.T.) Grant Program

Grants to Wisconsin Groups and Organizations for
Programs to Attract Overnight Visitors to Beloit

Agency Type:

Foundation / Corporation

Funding Source:

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Visit Beloit

Deadline Date:



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Grants to Wisconsin groups and organizations for programs that attract overnight visitors to Beloit. Funding is intended to impact hotels, motels, bed and breakfast accommodation, and vacation rental properties in addition to retail establishments, restaurants, and other businesses.

An “Event” shall be defined as an organized concert, exhibition, festival, fair, conference or celebration which is conducted according to a prearranged schedule and in which public interest and demand is manifested. For the purpose of this grant program, the public should extend beyond Beloit to those living outside Rock County who would consider visiting the destination and staying overnight to observe or participate.

An “Experience” shall be defined as a “tourism-related product or experience” that is unique in nature, will enhance the visitors visit in Beloit and meets elements of Visit Beloit’s Strategic Plan. These experiences can be interactive, participatory or part of the historical or cultural fabric.

A “Program” means either an “event” or “experience”.

Paid lodging secured or promoted for the event/product must be located within Beloit or South Beloit.

Funding is intended to support marketing and promotional efforts, venue and site rentals, and costs associated with visiting artists, attractions/experiences or exhibits. Allowable expenses (direct customer acquisition costs) shall include the following: Promotion, marketing and programming expenses, paid advertising with potential to drive overnight visitation, media buys, production and technical expenses and travel expenses including lodging. Specific examples of marketing include broadcast (radio/television), digital (web-based), social media, print (newspaper/magazine), email and printing. Higher consideration will be provided to applicants who have a lower percentage of non-promotional dollars as part of the total expense. Additionally, applicants who show more promotion in key markets targeted by Visit Beloit will receive higher consideration.

GrantWatch ID#:

GrantWatch ID#: 147489

Estimated Size of Grant:

The number and extent of these grants will be dependent upon the availability of designated funds and specific allocations.

Term of Contract:

Grant applications will be on a biannual basis (February and August) however the time between the award and the event/product start date cannot be under 60 days in order to maximize advertising to potential visitors to the county. Grant awards are delivered at the end of March and September. Grant requests are not guaranteed from year to year.

Additional Eligibility Criteria:

Visit Beloit allocates funds from its annual budget to a grant program for local groups and organizations that coordinate events or visitor experiences with a demonstrated history of visitor impact or significant potential to draw visitors to the area.

Pre-Application Information:

All applications submitted will be accepted through February 29, 2020.

Multiple projects per municipality can be funded each calendar year.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit applications to:
Visit Beloit, Attn: Grant Program
25 Eclipse Center, Beloit, WI 53511

For questions, contact:
Celestino Ruffini

URL for Full Text (RFP):

Geographic Focus:

USA: Wisconsin: Beloit

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