Fort Worth Tourism Public Improvement District (FWTPID) Cultural Initiative Grant

Grants to Texas nonprofit arts and cultural organizations to promote and market events in eligible locations. New applicants must attend a pre-proposal conference prior to applying. Funding is intended for arts and cultural events that will attract overnight visitors. Proposals must benefit Forth Worth.

The purpose of the FWTPID Cultural Initiative Grant is to provide marketing and promotional funding to arts and cultural organizations which promote and enhance the visibility of Fort Worth as an overnight destination to their patrons. Initiative can be a single event, season or annual calendar of events.

The City of Fort Worth authorized the Tourist Public Improvement District 18 (TPID), to enhance the visibility of Fort Worth as a convention and visitor destination and thereby increasing tourism-related economic activity. Benefiting directly from TPID activities, funding for the project is a 2% per guest room revenue assessment by all hotels in Fort Worth with 100 or more rooms. As part of the TPID efforts, the Tourism PID authorized a community arts grant program through Visit Fort Worth. 

FWTPID Grant funds can be used to support marketing efforts for initiatives, so long as:

• Applicant can verify a minimum of 100 hotel room nights, 170 verifiable zip codes, or 1100 verifiable attendees of a one-time event associated with their proposed initiative;
• All verified hotel room nights are booked within the Fort Worth City limits;
• The initiative is culturally based and attracts patrons from outside of a 50-mile radius of Fort Worth;
• Applicant must demonstrate an intent to retain and grow the number of overnight visitors to Fort Worth through their initiative;
• Applicant must demonstrate marketing and promotions to communities outside of the 5- mile radius of Fort Worth with the intent to increase the visibility of Fort Worth as an overnight destination.

Awards may only be utilized for marketing and promotions of the proposed initiative. At minimum, 30% of awarded funds must be used specifically to target the market 50+ miles outside of Fort Worth. Up to 25% may be utilized for marketing and promotions staff and/or contractors. Award levels are calculated based on total room night estimations. Hotel room nights associated with your initiative must be verifiable and must be for hotels located within the Fort Worth City Limits. For more information, see https://www.artsfortworth.org/_files/ugd/9fb4e0_a9d0f7c8e16e42f58ab65c7df50840b0.pdf#page=3.