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Grants to Texas Nonprofits for Programs and Events to Increase Tourism in Eligible Locations

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Hotel Occupancy Tax Funding

City of Rockwall


Agency: Local

GrantWatch ID #148432

Grant Description

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Grants to Texas nonprofit organizations for community programs and events to increase tourism in eligible locations. Programs must fall in the areas of historic preservation, the arts, or advertising and tourism. Event advertising must be a key element of the project. Activities must take place in the City of Rockwall.

There is a two-part test that every expenditure of local hotel occupancy tax must meet to be valid. 

Test #1: Every expenditure must DIRECTLY enhance and promote tourism and the convention and hotel industry. 

A funded event or facility must be likely to do two things:

  1. Directly promote tourism
  2. Directly promote the convention and hotel industry

Test #2: Every expenditure of the hotel occupancy tax must clearly fit into one of nine statutorily provided categories for expenditure of local hotel occupancy tax revenues. 

  1. The establishment, improvement, or maintenance of a convention, visitor center, or both.
  2. Administrative costs for facilitating convention registration (facilities, personnel, and materials).
  3. The advertising, solicitations, and promotions that attract tourists and convention delegates to the City.
  4. Encouragement, promotion, improvement, and application of the arts (instrumental, vocal, dance, drama, architecture, painting, sculpture, photography, radio, television, etc.)
  5. Historical restoration and preservation projects and activities to encourage tourists to visit preserved historic sites and museums.
  6. Sporting events to increase hotel activity.
  7. Enhancement of existing sports facilities and/or fields.
  8. Tourist transportation systems.
  9. Signage directing the public to sights and attractions frequently visited by hotel guests in the City.

For more information, see http://www.rockwall.com/documents/finance/HOTApplication.pdf#page=2

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Additional Eligibility Criteria:

Applicants must submit their letter of determination certifying federal tax exempt 501(c)(3) status.

Pre-Application Information:

The 2023 application is due on or before July 15, 2022.

Term of Contract:

Program Year 2023: for events held Oct. 1, 2022 - Sept. 30, 2023

Contact Information:

To schedule a meeting, please contact Lea Ann Ewing by phone or email.
Lea Ann Ewing
Finance Department
lewing@rockwall.com
972-771-7700 x 6418

Deliver applications to:
City of Rockwall Finance Office
Attn. Lea Ann Ewing
385 S. Goliad St., Rockwall, TX 75087

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