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Hotel Occupancy Tax Funding

Grants to Texas Nonprofits in Eligible Regions for
Programs and Events to Increase Local Tourism

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City of Rockwall

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Grants to Texas nonprofit organizations in eligible regions for programs and events to increase local tourism. Funding is intended for activities that attract visitors from outside the city, increase hotel occupancy rates, and promote the hotel and convention industry. Programs must fall in the areas of historic preservation, the arts, or advertising and tourism. Event advertising must be a key element of the project. Activities must take place in the City of Rockwall.

There is a two-part test that every expenditure of local hotel occupancy tax must meet to be valid.

Test #1: Every expenditure must directly enhance and promote tourism and the convention and hotel industry.

A funded event or facility must be likely to do two things:

  1. Directly promote tourism
  2. Directly promote the convention and hotel industry

Test #2: Every expenditure must fit into one of the following nine (9) statutorily provided categories for expenditure of local hotel occupancy tax revenues.

  1. The establishment, improvement, or maintenance of a convention, visitor center, or both.
  2. Administrative costs for facilitating convention registration (facilities, personnel, and materials).
  3. The advertising, solicitations, and promotions that attract tourists and convention delegates to the city.
  4. Encouragement, promotion, improvement, and application of the arts (instrumental, vocal, dance, drama, architecture, painting, sculpture, photography, radio, television, etc.)
  5. Historical restoration and preservation projects and activities to encourage tourists to visit preserved historic sites and museums.
  6. Sporting events to increase hotel activity.
  7. Enhancement of existing sports facilities and/or fields.
  8. Tourist transportation systems.
  9. Signage directing the public to sights and attractions frequently visited by hotel guests in the city.

GrantWatch ID#:

GrantWatch ID#: 148432

Term of Contract:

Programs and events should take place during the upcoming fiscal year (Oct. 1, 2021 - Sept. 30, 2022).

Additional Eligibility Criteria:

Applicants must submit their letter of determination certifying federal tax exempt 501(c)(3) status.

Pre-Application Information:

The deadline for the application is July 9, 2021.

Program staff is available for meetings to discuss this funding program, provide assistance with completing the application, and facilitate the required supporting documentation.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Deliver application to:
City of Rockwall Finance Office
Attn: Lea Ann Ewing
385 S. Goliad St.
Rockwall, TX 75087

Ph. 972-771-7700
Fax 972-771-7728

URL for Full Text (RFP):

Geographic Focus:

USA: Texas: City of Rockwall

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