A goal of the grant program is for the grant money awarded to serve as "seed" money, helping a project get started or grow, and for future grant awards for projects to decrease as each event or promotion becomes successful enough to be self-sustaining. This will allow funds to be used to assist new projects in getting started or to expand and to bring additional tourism to Fernley.

Grant funds will assist applicants:

1. Advertising the resources of the City of Fernley.
2. Advertising available accommodations (hotels, motels, restaurants, etc.) within the City of Fernley.
3. Advertising available transportation (bus, air, etc.).
4. Advertising special events.
5. Advertising natural resources and climate.
6. Reimbursements of budgeted expenses for special events, which have been approved by the Board.

The Board will consider applications on a case-by-case basis giving priority to projects with the highest deemed potential for attracting tourists to the City of Fernley and which will:

1. Create media exposure locally, statewide, regionally, nationally; and, thus help promote tourism to Fernley through increased awareness and interest.
2. Improve tourism and attract tourists who will stay in Fernley, preferably for several nights.
3. A key component of a successful application is to demonstrate the proposed project or event has the support of community and tourism partners.
4. Be beneficial in other ways as determined by the Board.

For eligible expenses, see https://www.cityoffernley.org/DocumentCenter/View/24362/FCTA-Grant-Guidelines-Revised-02-2021#page=3.

• Others (see text field entitled "Additional Eligibility Criteria" for clarification)