City of Waterloo - Convention and Visitors Bureau (CVB)
Grants of up to $20,000 to Waterloo, Iowa nonprofit and for-profit organizations for capital projects and events that will positively impact the local tourism industry. Emphasis is placed on activities that result in overnight stays in local lodging facilities. Proposals must demonstrate how the proposed project or event draws visitors to Waterloo.
The hotel-motel tax grants have been established to reach the following goals:
1. Recognize and support events that have a significant economic impact on Waterloo
2. Support organizations and activities that strengthen the perception of Waterloo
3. Support applications that are clear, complete and well thought-out
Overall scores may be increased when an application demonstrates the following:
-A strong room night impact, with demand generation at a time of need
-New projects OR projects that have significant changes from prior year’s event.
Applications should specifically show how the event or project brings visitors to Waterloo, both for this event or project, and in the long-term as well. Grants are not intended to provide long-term or operational support, but are intended to support marketing and event efforts that help advance the goals above.
-Advertising and Marketing (Print/Electronic/Billboard)
-Event-Related Capital projects - Includes purchase of equipment that allows the applicant to operate events more effectively, draw more out-of-county visitors and have financial benefit to the organization in the long term. Applicants should show with specific data how the purchase provides a long-term impact on tourism in Waterloo. .
-Direct mail campaign expenses related to the event/project. Includes materials, design and postage.
-Entertainment related to the event/project
-Honorariums for speakers, officials, etc. - Travel expenses (including hotel rooms and mileage) may be included as allowable honorarium payments with prior approval from the Waterloo CVB. Food and beverage costs are not allowed.
-Printed materials that promote visits to the event/project prior to the event occurring
-Prize funds and/or purses - Prize money paid in cash MUST be acknowledged in writing by recipient(s) in order to qualify for reimbursement. No exceptions will be allowed.
-Travel Shows - Funding for booth space and registration fees
-Bid money for events, tournaments, conventions, etc.
-Basic facility rental costs - Costs such as food/beverage and staff time are not fundable
-Event-related security and safety services
-Marketing and design services
-Transportation to and around Waterloo for the event
Applications can be used for three kinds of proposals or projects:
-Visitor Events (draw greater than 50% of attendance from outside Black Hawk County)
-Community Events (draw less than 50% of attendance from outside Black Hawk County)
The grants have been established to:
-Drive overnight stays in Waterloo
-Support active partners who serve and drive visitors to Waterloo
-Support organizations and activities that have a positive impact on Waterloo
-Provide seed money for new or innovative ideas/projects
-Provide assistance in marketing outside of Black Hawk County
GrantWatch ID#: 149253
Organizations may apply for no more than $20,000.
Community Events may only apply for a maximum of $5,000 in funding through this grant.
Funding is for projects that occur between July 1, 2018 and June 30, 2019 only.
Grants are available to organizations whose events are held in Waterloo, regardless of where the organization itself is based.
Applicants may indicate the following organization types of the application form:
Applicants must have a Federal Employer Identification Number (FEIN) in order to apply.
For-profit applicants should provide specific information demonstrating how grant funds will increase economic activity for the City of Waterloo.
-New construction, renovation, restoration, installation of new fixtures and other capital projects that are not event-specific.
-Annual operating expenditures
-Professional services - Includes legal, engineering, accounting, auditing, consulting or other services not expressly listed as fundable
-Salaries, wages or administrative fees
-Travel expenses of staff and guests not expressly listed as fundable
-Tangible personal property, including but not limited to, copy/fax machines, computer equipment, other office equipment or furniture, light fixtures, musical instruments, permanent collections and exhibits
-Program books, trophies, medals, plaques, bumper stickers, table tents, shirts, hats, banners, flags, stationary, etc.
-All food and beverage
-Toll-free phone numbers, in-house postage, or material inventory
-Membership solicitation materials and donations/contributions to sponsors
-Reprinting of current brochures
-Prizes for fundraisers, raffles, or events (including electronics, gift certificates, etc.)
-Interest or reduction of deficits or loans
-Anything contrary to state or federal law or local ordinance
Note: Project-related expenses that are non-fundable may be shown as matching funds
Applicants must show matching funds of 50% or more for the project. The grant will fund no more than
50% of the total project cost. Only funds directly involved with the project may be used as match. Organizational operational funds may not be used to match the grant funds.
-By December 4, 2017: Applications available on travelwaterloo.com
-January 31, 2018: Applications due to CVB
-February/March: CVB Board meets and makes recommendations to City Council for approval
-April 1, 2018: Applicants notified of funding results
-July 1, 2018: Funds available after completion of project
-Approximately 60 days after event/project: Project evaluation form and final report due to CVB
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Online Application Form:
USA: Iowa: City of Waterloo