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Community Impact Grant Program

Grants to Nebraska Nonprofits and
For-Profits to Increase Tourism

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Nebraska Tourism Commission

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Grants to Nebraska nonprofit organizations and businesses to increase tourism and positive press coverage. Grant funds may be used to promote and market events that encourage and attract out-of-state visitors. Funding is intended to support the use of creative marketing strategies to promote, encourage and attract visitors to the state, focusing on the use of media sources to promote their event on a nationwide or international scale and, in turn, gain national and international press coverage of their event and Nebraska.

The Nebraska Tourism Commission administers this grant program, per Nebraska Revised Statute 81-3725, to provide marketing assistance grants to communities and organizations hosting national or international-caliber events held in Nebraska that have the potential to attract a significant percentage of out-of-state visitors and to generate favorable national or international press coverage for Nebraska.

Recommended Directed-Marketing Participation

Increased promotion of national and international-caliber events within the Commission’s marketing channels can increase exposure, draw attendees, and benefit the state as a whole. Applicants requesting grant funding through this program are encouraged to direct a portion of the marketing efforts towards at least one of the following exclusive Directed-Marketing projects, offered only through this program:

  • Exclusive one-time promotion to the Nebraska Tourism Commission’s 30,000 + enewsletter subscribers prior to your event. Get help with content creation and promote your event to visitors already interested in Nebraska travel looking for a new destination.
  • Exclusive event advertising on the home page of Showcase your event in a prominent location to site visitors as they begin their search on
  • Exclusive event advertising spread in the 2022 Official Nebraska Travel Guide. Showcase your event in a prominent location within the primary advertising response piece of the Nebraska Tourism Commission, a cost-effective way to increase exposure to an audience interested in Nebraska travel. (Distribution 200,000 guides which become available beginning in January 2022).

Eligible Activities

In addition to the Directed-Marketing recommendations above, communities and organizations hosting national or international-caliber events can apply for eligible activities including, but not limited to, the following:

  1. National or international broadcasting promotions of an event
  2. Marketing efforts of events with the intention to draw national or international visitors (such as music/film/art festivals, large scale sporting events, etc.)
  3. Production and placement of mass media advertising directed outside of Nebraska including magazine, newspaper, radio, television, or website development/online promotions for an event
  4. Community and regional promotional ventures/efforts to secure event bids (Nebraska must be confirmed as the event host location prior to submitting grant application)

GrantWatch ID#:

GrantWatch ID#: 149266

Estimated Size of Grant:

An individual grant will be awarded for an amount no higher than $250,000. The minimum request amount should be no lower than $25,000.

Term of Contract:

The grant reimbursement request can be submitted one time only, and must be submitted within 90-days after the completion date of the event, or no later than May 31, 2022, whichever occurs first. If the event being funded takes place after May 31, 2022, that is acceptable as long as all funds (grant and match) are expended and the reimbursement request is submitted by the May 31, 2022 deadline.

Additional Eligibility Criteria:

Nebraska Tourism welcomes applicants from both for-profit and nonprofit organizations, and encourages ideas in support of diversity, equity and inclusivity for all.

Ineligible applicants are federal and state government agencies.

Items not eligible for funding include, but are not limited to, capital facility development or improvements, construction of attractions and other travel-related facilities; administrative expenses for salaries, newsletters, stationery, etc.; bumper stickers, t-shirts, placemats, and other specialty items; talent/dignitary honorariums or awards; purchase of computers, projectors, and other equipment; association or organization dues. Also ineligible are activities directed at moving tourism-related events already held in Nebraska, including sporting events, from one location in the state to another.

Pre-Application Information:

Grant Program Schedule
- October 16, 2020 Grant guidelines made available
- December 11, 2020 Completed grant applications due
- February 1, 2021 Grant awards announced
Grant recipients must complete projects and pay in full all items (grant and match) prior to reimbursement.

The grant amount awarded must be matched by at least an equal amount by the grant applicant. In other words, a dollar-for-dollar match is required. The minimum required match must be cash spent by the awardee towards the project; in-kind services are not eligible.

A federal identification number is required in the submittal of an application.

No more than one grant will be awarded in the grant period to any grantee applying for a grant independently, but the same grantee can participate in a cooperative activity awarded a grant. For example, a convention and visitors bureau can receive a grant by itself and additionally be in a group of convention and visitor bureaus jointly applying for, and receiving, a grant.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Grant Program Questions? Please contact:
Heather Hogue, Grant Administrator
Nebraska Tourism Commission
301 Centennial Mall South, 1st Floor
P.O. Box 98907
Lincoln, NE 68509-8907 or 402-471-3774

URL for Full Text (RFP):

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