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Grants to Missouri Nonprofits and For-Profits in Eligible Regions for Attractions and Events to Increase Tourism

Event and Attraction Marketing Grant


GrantWatch ID#

Funding Source
Joplin Convention and Visitors Bureau (JCVB)
Array ( )

Geographic Focus
USA: Missouri: Joplin

Important Dates
Deadline: 06/07/22 5:00 PM Save

Grant Description
Grants to Missouri nonprofit and for-profit organizations in eligible locations to promote attractions and events that will increase tourism. Applicants must attend a pre-proposal conference prior to applying. Funding is intended for activities that will attract overnight visitors and will help to create positive image-building publicity for Joplin.


  • All events must be held within 20 miles of the Joplin city limits.
  • Events must be open to the general public and not exclusive in regard to attendance. Event must be ADA accessible and programmatically accessible.
  • If a host hotel is selected for the event, it must be located within the city of Joplin.
  • All events must show the potential to generate overnight hotel stays.
  • Applications will be assessed by considering the event’s ability to complete the following:

a. The ability to attract overnight visitors during previous years (applicable only to repeat events).

b. The ability to draw visitors from outside a 70-mile radius of Joplin and/or retain a visitor in this area for at least 3 hours.

c. The ability to sustain and grow the event.

d. The timing of the event. More points will be awarded to those events that are scheduled during non-peak months (September-March).

e. The ability to generate food, beverage, and retail expenditures by out-of-market visitors.

f. The ability to project a positive image of Joplin through media activities and advertising efforts. Marketing activities taking place outside the Joplin region will be awarded more points in the application review.

Eligible Expenditures for Reimbursement

  1. Marketing (Event or Attraction) 
  2. Printing & Postage (Event or Attraction)
  3. Entertainment & Exhibits (Events only)

For a full list of Eligible Expenditures, see


  • Others (see text field entitled "Additional Eligibility Criteria" for clarification)

Additional Eligibility Criteria
Applicants can be any not-for-profit organization or for-profit business seeking to produce and promote a well-defined tourism-oriented event or attraction.

No event may have the promotion of a specific candidate, political party, or platform as its primary purpose.

No event-related marketing efforts may promote lodging facilities located outside of the city of Joplin.

Ineligible Items for Reimbursement:
1. Expense NOT approved for funding by the JCVB Advisory Board or revised with JCVB director approval.
2. Salaries and other monetary compensation to event or attraction volunteers or employees.
3. Food and beverage.
4. Mileage or gas expenses due to distribution of materials.
5. Entertainment or activities not for the general public.
6. Legal, medical, engineering, accounting, or other consulting services, except those outlined in the application.
7. Interest or reduction of deficits or loans.
8. Advertising, promotional, or marketing dollars spent within a 70-mile radius of Joplin, except for radio if it can be proven broadcast reaches outward greater than 60 miles from Joplin.
9. Tools and equipment purchase for construction of exhibit (building materials or decoration).
10. Grant funds cannot be used for construction projects or ongoing operation expenses.
11. Billboard advertising.

Pre-Proposal Conference
Whether an organization has applied or receives a JCVB grant in the past, every organization submitting a FY23 grant application must attend one mandatory Pre-Application Meeting. This will give the organization insight into the JCVB efforts of promoting Joplin as a tourism destination and explain changes that have been made to this year’s grant program.

Meetings will be held in the JCVB office at 3:00 p.m. on (Wed) May 1st or 9:00 a.m. on (Thurs) May 12th.

By this meeting, the EVENT(S) you are seeking funding for MUST be listed on the event calendar!

Pre-Application Information
Applications must be received no later than 5:00 p.m. on Tuesday, June 7, 2022.

Applicants will be notified of City Council funding approval prior to November 1, 2022.

An organization may submit applications for multiple events. Each application will be evaluated independently. Only one (1) application per event may be submitted.

Estimated Size of Grant
The maximum funding available for any one application is $25,000.

Term of Contract
FY2023 grant applications are awarded on an annual basis for events scheduled to take place between November 1, 2022 and October 31, 2023.

Contact Information
Application materials may be mailed or delivered to the JCVB at 602 S. Main Street Joplin, MO 64801.

Questions regarding this application or program may be directed to:
Patrick Tuttle at 417.625.4789 or

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