Event and Attraction Marketing Grant

Events: 

• All events must be held within 20 miles of the Joplin city limits.
• Events must be open to the general public and not exclusive in regard to attendance. Event must be ADA accessible and programmatically accessible.
• If a host hotel is selected for the event, it must be located within the city of Joplin.
• All events must show the potential to generate overnight hotel stays.
• Applications will be assessed by considering the event’s ability to complete the following:

a. The ability to attract overnight visitors during previous years (applicable only to repeat events).

b. The ability to draw visitors from outside a 70-mile radius of Joplin and/or retain a visitor in this area for at least 3 hours.

c. The ability to sustain and grow the event.

d. The timing of the event. More points will be awarded to those events that are scheduled during non-peak months (September-March).

e. The ability to generate food, beverage, and retail expenditures by out-of-market visitors.

f. The ability to project a positive image of Joplin through media activities and advertising efforts. Marketing activities taking place outside the Joplin region will be awarded more points in the application review.

Eligible Expenditures for Reimbursement

1. Marketing (Event or Attraction) 
2. Printing & Postage (Event or Attraction)
3. Entertainment & Exhibits (Events only)

For a full list of Eligible Expenditures, see https://cdn.saffire.com/files.ashx?t=fg&rid=VisitJoplinMO&f=FY_2023_CVB_Grant_application_guidelines_040122.pdf#page=9. 

• Others (see text field entitled "Additional Eligibility Criteria" for clarification)