a. The ability to attract overnight visitors during previous years (applicable only to repeat events).
b. The ability to draw visitors from outside a 70-mile radius of Joplin and/or retain a visitor in this area for at least 3 hours.
c. The ability to sustain and grow the event.
d. The timing of the event. More points will be awarded to those events that are scheduled during non-peak months (September-March).
e. The ability to generate food, beverage, and retail expenditures by out-of-market visitors.
f. The ability to project a positive image of Joplin through media activities and advertising efforts. Marketing activities taking place outside the Joplin region will be awarded more points in the application review.
Eligible Expenditures for Reimbursement
For a full list of Eligible Expenditures, see https://cdn.saffire.com/files.ashx?t=fg&rid=VisitJoplinMO&f=FY_2023_CVB_Grant_application_guidelines_040122.pdf#page=9.