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2022 Marketing Grant Program

Grants to Virginia Organizations and Individuals for
Marketing Activities that Promote the Equine Industry

Agency Type:

Foundation / Corporation

Funding Source:

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Virginia Horse Industry Board (VHIB)

Deadline Date:

09/01/21 5:00 PM


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Grants of up to $5,000 to Virginia organizations and individuals for marketing activities that promote the equine industry throughout the state. Funding is intended to support website development, events, contractual services, printed materials, advertisements, fees of professional speakers, and digital and social media marketing.

The Virginia Horse Industry Board (VHIB) is offering the 2022 Marketing Grant Program to support efforts that address the promotion and economic development of the horse industry in Virginia as described in the Virginia Horse Industry Board’s strategic plan. Funds will assist in growing equine associations, organizations, events, and venues.  

Eligible Items can include:

  • Placement of Advertisements to include print ads, digital, radio, etc.
  • Printed Materials – including brochures, flyers, posters, and other printed materials used to promote your organization or event.
  • Website Development – Development of an event page, membership campaign page, or expansion of website for marketing purposes are eligible.  Maintenance fees for website are NOT eligible.
  • Contractual Services (web designer, graphic designer, etc.)
  • Professional Speaker Fees (marketing firm, website developer, graphic designer, etc.)
  • Digital Marketing – Banner or website advertising and other electronic marketing initiatives
  • Social media marketing initiatives
  • Event support – Grant funding can be used for awards, incentive funding, etc.  Venue rental will be considered but will be reimbursed only after the event has occurred.

GrantWatch ID#:

GrantWatch ID#: 157116

Estimated Size of Grant:

There is only one level of funding available and the maximum award for this grant is $5,000.

Term of Contract:

The Virginia Horse Industry Board will award grant funding to be used by the award recipient by June 30, 2022.

Additional Eligibility Criteria:

The Virginia Horse Industry Board considers grant applications from individuals and organizations.

Applicants must demonstrate a proven ability and experience to carry out elements of the proposed project. Those applicants proposing to rely on the expertise of another individual or organization to undertake any part of the project must clearly define the responsibilities of the party and provide evidence of that party’s ability to achieve that area of responsibility.

Monies will not be awarded for:
- Tuition reimbursement
- Salaries
- Equipment
- Any type of construction project
- General Operational Costs
- Insurance
- Judges Fees
- Alcohol

Pre-Application Information:

This application is for the First Quarter Grant Cycle which is open from August 1 through August 30, 2021. All submissions are due to VHIB by 5pm on September 1, 2021.

About the VHIB:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

To apply online:

To apply without using the online portal, please contact Heather Wheeler at

For questions, please contact Heather Wheeler, Virginia Horse Industry Board Program Manager, at (804)786-5842 or at the above email.

Virginia Horse Industry Board
102 Governor Street, Room 318
Richmond, Virginia 23219

URL for Full Text (RFP):

Geographic Focus:

USA: Virginia

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