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Direct Services Grant Program

Grants to Georgia Nonprofits, Hospitals, and Agencies for Programs
Related to Health and Wellness, Chronic Disease, and Health Equity

Agency Type:

Foundation / Corporation

Funding Source:

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Healthcare Georgia Foundation

Conf. Date:


Deadline Date:

03/15/21 3:00 PM EST


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Grants of up to $50,000 to Georgia nonprofits, hospitals, government agencies and quasi-governmental agencies for programs related to health and wellness, chronic disease, and health equity. Funding is intended to support evidence-based, best practice, or promising programs that will positively impact the health of Georgia residents, with an emphasis on traditionally marginalized communities.

The Foundation has selected three high-burden costly chronic diseases that have proven evidence-based interventions and will award grants that utilize a best practice, promising approach, or evidence-based program that address:

  • Asthma
  • Cardiovascular disease, with an emphasis on heart disease and stroke
  • Diabetes

The 2021 Direct Services Grant Program supports new or existing evidence-based, promising approaches or best practice healthcare services or health promotion programs in both community and clinical settings. Expansion of existing healthcare services or health promotion programs based on effective interventions is also allowable. If requesting funds for a new program or expanding an existing program, the applicant must clearly demonstrate the ability to support and sustain the program beyond the requested funding from the Foundation.

All applicants are required to identify how the organization addresses equity. Using an equity lens, you should consider the “root causes” or systemic barriers that impact the health of your target population. Addressing equity can include any combination of the following:

(1) Focusing services based on the results of disaggregated data that determines the populations most affected by health disparities;

(2) Recruiting and training of staff to advance health equity;

(3) Describing how populations most affected by health disparities are incorporated in the program design, implementation, and evaluation;

(4) Addressing how your organization plans to address the social determinants of health (e.g. poverty, education, unemployment, race/ethnicity and other systemic barriers that impact health); or

(5) Describing how your organization establishes partnerships to ensure diverse perspectives and sectors are represented to promote health and prevent disease.

For more information on the chronic diseases that proposals should address, see the following link:

For more information about eligible expenses, see the following link:

GrantWatch ID#:

GrantWatch ID#: 158291

Number of Grants:


Estimated Size of Grant:

Applicants may apply for up to $50,000.

Term of Contract:

The grant period is 12 months. The grant period begins on July 1, 2021.

Additional Eligibility Criteria:

Eligible applicants:
- Nonprofit organizations, including nonprofit hospitals, that are exempt from Federal income tax under provisions of Section 501(c)(3) of the IRS Code and defined as “not a private foundation” under Section 509(a).
- Quasi-governmental agencies
- Public health districts (limit 1 application per public health district)
- Organizations located in Georgia with programs targeting Georgia residents
- Previously funded organizations must be in good standing with the Foundation. Staff will determine whether previous grantees sufficiently complied with grantee requirements.
- Given the Foundation’s commitment to vulnerable populations, the Foundation encourages diversity, representation, and inclusivity in the boards, staff and individuals served by the organizations it funds. This principle is shaped by the conviction that all segments of society benefit from diversity and equal opportunity.

The following will not be funded:
- Colleges/universities, for-profit organizations, and governmental agencies (excluding public health districts) are ineligible to apply as the lead applicant. This includes College/University Foundations, Institutes, academic centers, and other entities affiliated with a college/ university and/or governmental agency.
- More than one application per organization or department.
- Active grantees with the Foundation, including EmpowerHealth capacity-building grantees and the lead organization participating in The Two Georgias Initiative. If you are a current grantee and have a question about eligibility, please contact your program officer.
- Funding that primarily supports client treatment/therapeutic regimens, pharmaceutical expenses, rehabilitation services, food distribution, transportation, housing or occupational services.
- Feasibility studies or needs assessments
- Capital campaigns or renovations
- Purchases of large equipment
- Basic biomedical research
- Grants or scholarships to individuals
- Event sponsorships
- Existing deficits or retroactive funding
- Activities that exclusively benefit the members of sectarian or religious organizations

Pre-proposal Conference:

Healthcare Georgia Foundation will host a pre-application webinar on February 17, 2021 at 10 AM EST. The Foundation strongly encourages potential applicants to participate in this event. The webinar will provide further details about the requirements for the Direct Services Grant Program, address applicant questions, and review the online application. The webinar will be recorded and available on the Foundation’s website following the event.

To register:

Pre-Application Information:

- February 8, 2021: Online application launch for Direct Services Grant Program
- February 17, 2021: Direct Services Grant Program Pre-application webinar at 10:00 AM EST.
- February 22-March 12, 2021: Pre-award Evaluation coaching calls for the evaluation plan, logic model and case statement technical assistance available through the Evaluation Resource Center. Schedule an appointment by February 24, 2021 at 5:00 PM EST.
- March 15, 2021: Online application and required attachments due by 3:00 PM EST
- March-May 2021: Internal and External Application Review
- June 21, 2021: All applicants will be notified of the Foundation’s funding decision in writing.
- June 23, 2021: Required Grantee Orientation at 10:00 AM EST
- July 1, 2021: Grant period begins

During the application preparation phase, evaluation support is available to all applicants via the Foundation’s Evaluation Resource Center (ERC). Samantha Bourque Tucker, the Foundation’s Evaluation Manager, can provide assistance reviewing your case statement, logic model or putting together your evaluation plan. The Foundation strongly encourages potential applicants to view the Direct Services Pre-award On Demand Evaluation webinar before scheduling a coaching call. Applicants can schedule an appointment to receive an evaluation technical assistance call by filling out the form below by February 24th by 5:00 PM.

The Foundation will only accept one application per organization.

Direct Services Pre-award On Demand Evaluation Webinar:
Public Health Evidence into Action Session 1 of 3: How to Find Health Initiatives that Work –
Public Health Evidence Into Action Session 2 of 3: Balancing the Evidence with Your Community Needs –
Public Health Evidence into Action Session 3 of 3: Implementing and Evaluating with Quality and Fidelity-

Watch the 2021 Direct Services Grant Program Pre-Application Webinar recording from February 17, 2021:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application portal:

Schedule a technical assistance call:

Grant Application: General questions about the application, budget and attachment requirements should be addressed to:
Andrea Young Kellum, Senior Program Officer,
Samantha Beasley, Program Assistant,

Online Application Technical Assistance: Questions about the online application and/or troubleshooting the application should be addressed to:
Javier Sanchez, Grants Manager,

Evaluation or Logic Model: Questions about the case statement, logic model, evaluation plan and developing SMART outcomes for your program should be addressed to:
Samantha Bourque Tucker, Evaluation Manager,

Communications: Questions about use of the Foundation’s communications guidelines should be addressed to:
Rachael Dempsey, Communications Manager,

Healthcare Georgia Foundation
191 Peachtree Street, NE Suite 2650
Atlanta, GA 30303
p: 404.653.0990
f: 404.577.8386

URL for Full Text (RFP):

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