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Consumer Privacy Rights Fund Grant

Grants to California Nonprofits and IHEs to
Promote and Protect Consumer Rights

Agency Type:

Foundation / Corporation

Funding Source:

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Rose Foundation for Communities and the Environment - Consumer Privacy Rights Fund

Conf. Date:


Deadline Date:

04/28/21 5:00 PM PST


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Grants to California nonprofit organizations and IHEs to promote and protect the rights of consumers. Funding is intended to support proposals that relate to consumer privacy rights and address the following focus areas: personal data collection, conversation recording, surveillance and intrusive behaviors, and the use of personal data in artificial intelligence.

The applicant must demonstrate expertise in consumer education or advocacy, especially related to consumer privacy rights. This grant cycle seeks proposals that advance consumer privacy rights in the state of California. Proposals seeking general support or which are conducted nationally or across multiple states are also eligible if they have a clearly articulated benefit to Californians in particular.

It is anticipated that eligible proposals may include, but not be limited to, the following issues or focus areas; preference will be given to proposals that focus on these, or similar, areas:

  • Recording or monitoring conversations without consent, including wiretapping or illegal recording.
  • Collection or use of people’s personal data without their consent, including personal data related to the COVID-19 pandemic.
  • Surveillance and other intrusive behaviors, including surveillance of protestors, and surveillance technologies such as facial recognition software and cell-site simulators (“stingrays”).
  • Transparency with regards to the decision-making and use of personal data in artificial intelligence (AI).
  • General support for organizations that are primarily or wholly dedicated to advancing consumer privacy rights in California.

Project strategies or activities may include, but are not limited to:

  • Policy and/or regulatory development, implementation, and advocacy, including related research. However, “pure research” projects are discouraged – project proponents should articulate an action component describing how any research activities will be used to advance privacy protections.
  • Educational events for legislators and other policy-makers to help them understand pertinent issues.
  • Legal advocacy including case development and litigation.
  • Public education or organizing.
  • Development of privacy-enhancing technologies.

Advocacy or educational projects are encouraged to focus on specific goals and/or sectors of the general public and should articulate at least some level of immediate outcomes which are achievable within the grant period.

Additional Preference will be given to:

  • Proposals that address current and emerging issues, and advance the field of consumer privacy rights.
  • Proposals from organizations with experience in the field of privacy rights, or who have primary project partners with that experience.
  • Proposals that specifically serve vulnerable populations including low-income communities, people of color, students, veterans, immigrants, and non-English speakers conducted by organizations that have a demonstrated track record of working with these communities.
  • Applicants who can clearly define their desired outcomes and express quantitative and qualitative metrics that will measure progress made toward those outcomes during the grant period – in other words, proposals with clear project goals, clear metrics to measure progress, and a clear and specific workplan.
  • Proposals that have the potential to impact significant numbers of people.
  • Proposals with a clear advocacy strategy to protect and promote consumer privacy rights.

GrantWatch ID#:

GrantWatch ID#: 160065

Estimated Size of Grant:

The maximum allowable grant request is $150,000, even for multi-year projects.

Term of Contract:

Applicants are encouraged to seek funding for projects starting July 1st, 2021 or later. It is expected that most proposals will be for 12-month grant periods; however, multi-year proposals are encouraged where appropriate.

Additional Eligibility Criteria:

Applicant must meet all of the following criteria in order to qualify for this fund:
- The applicant must demonstrate expertise in consumer education or advocacy, especially related to consumer privacy rights.
- The applicant must be a 501(c)(3) nonprofit, or be fiscally sponsored by a 501(c)(3) nonprofit. Nonprofit colleges, universities, university clinics, and graduate programs are eligible to apply, but university overhead is limited to 5% of the grant award.
- An applicant’s principal place of business must be located in the United States.

Applicants may not use this grant funding to engage in the following activities:
- Electioneering or other political or religious activities prohibited by IRS 501(c)(3) regulations.
- Activities primarily targeted or conducted outside of the United States.

Pre-proposal Conference:

A webinar that briefly presents the key information in the 2021 RFP, plus a chance to ask questions about this grant cycle to the Program Officer and Executive Director, will be held on Wednesday, March 17th, 2021 from 1-2pm Pacific Time. To register, see

Pre-Application Information:

Applications are due Wednesday, April 28th, 2021 at 5pm Pacific Time.

Award and decline notifications will be sent out by early July 2021.

Eligibility and Priorities:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applications must be submitted via Rose Foundation’s online application system at

Anya Diamond, Program Officer

Tim Little, Executive Director

URL for Full Text (RFP):

Geographic Focus:

USA: California


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