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Virginia Tourism Corporation (VTC) Recovery Marketing Leverage Program

Grants to Virginia Nonprofits, For-Profits, and
Agencies for New Tourism Marketing Programs

Agency Type:

Foundation / Corporation

Funding Source:

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Virginia Tourism Corporation (VTC)

Conf. Date:


Deadline Date:

09/17/20 5:00 PM


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Grants of up to $20,000 to Virginia nonprofits, for-profits, counties, towns, cities, marketing organizations, and chambers of commerce for new tourism marketing programs to help attract visitors to the state in the wake of the Coronavirus (COVID-19) crisis. Funding is intended to spur economic activity through the creation of tourism partnerships.

Applicants must identify two other partners who can with together to leverage marketing dollars. Grants must be used to leverage limited marketing dollars, resulting in increased visitor spending and revenue.

VTC will implement the WanderLove and Share What You Love campaigns over the next year. Applicants may choose which campaign would be most beneficial. Both campaigns offer opportunities for partners to participate by providing a partner toolkit, logo treatments, creative templates, and sample messaging. Applicants must incorporate the "Virginia is for Lovers" campaign in their marketing efforts. 

For additional information about eligible items, see:

GrantWatch ID#:

GrantWatch ID#: 163540

Estimated Size of Grant:

Up to $20,000

Term of Contract:

All programs should be completed within 18 months of the award notification date.

The applicant may request up to a 6-month Extension ONCE before the end of the 18-month duration of the application program. No further extensions will be granted.

Additional Eligibility Criteria:

Applicant and partners may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations (DMO), private businesses, museums, attractions, cultural events, and other tourism-related entities. The Federal Employer Identification number (FEIN) must be included for the applicant.

DMOs are not required to be a partner; however, all applications must indicate your local DMO. A list of DMOs can be found at

Programs that are regional in scope are encouraged. If you have non-Virginia partners, you MUST indicate a minimum of two, Virginia partners. In addition, your program must be located in Virginia, and
encourage visitation to Virginia.

State/federal agencies may not apply for this funding.

For additional information about ineligible items, see:

Pre-proposal Conference:

VTC will host a Zoom webinar on Thursday, August 20, 2020, from 2:00 – 3:00 PM to give an overview of this program.

The webinar will also be recorded and available on the website.

Register here:

Pre-Application Information:

The due date for the application return is no later than 5:00 PM on Thursday, September 17, 2020.

No extensions to the due date will be allowed. Awards should be announced by October 30, 2020.

There is no requirement for a catch match; however, an in-kind match value is required.

Funds will be disbursed on a reimbursement basis.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application form and additional information:

Steve Galyean, Director of Planning & Partnerships

Angela Wiggins, Partnership Marketing Development Specialist

Virginia Tourism Corporation
901 E. Cary St., Suite 900
Richmond, VA 23219
(804) 545-5500

URL for Full Text (RFP):

Geographic Focus:

USA: Virginia

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