Grants to Virginia Nonprofits, For-Profits, and
Agencies for New Tourism Marketing Programs

Foundation / Corporation

Funding Source:

Virginia Tourism Corporation (VTC)

Estimated Size of Grant:

- Tier One Leverage Program: up to $10,000, requiring a 1:1 match.
- Tier Two Leverage Program: $10,001 to $50,000, requiring a 2:1 match.

Term of Contract:

All programs should be completed within 18 months of the award notification date.

Eligibility:

• Eligible Agencies of the Federal Government
• Local Governments
• See RFP and/or Grant Guidelines for full eligibility
• State Agencies

Additional Eligibility Criteria:

Towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations (DMO), private businesses, museums, attractions, cultural events, and tourism-related entities.

The Federal Employment Identification number (FEIN) must be included for all partners. The FEIN will be used to confirm different partners. For example, two departments of the same town that share a FEIN would NOT be considered two separate partners. Or, two hotel properties that shared an FEIN would NOT be considered two separate partners.

DMOs are not required to be a financial partner; however, all applications must include indication of support per the online application from each DMO(s) within the program coverage area, as well as the DMO’s locality performance measures. DMOs can be – and are encouraged to be – partners in the application.

Programs that are regional in scope are encouraged. If you have non-Virginia partners, you MUST have a minimum of three, Virginia financial partners, and a Virginia lead partner. In addition, your program must be located in Virginia, and encourage visitation to Virginia. State/federal agencies may apply for funding; however applications that include state/federal agencies must have a minimum of two additional non-state/federal agency financial partners. State/federal agencies may not be the lead partner in an application.

All applicable partners in the application must be listed on http://www.Virginia.org and must provide a reciprocal link to http://www.Virginia.org from their website. One partner must serve as the lead partner who will administer the program. The lead applicant can only be the lead partner in one program per funding cycle and the program can apply only in one funding tier. Potential vendor of services (i.e. printer, web developer, etc.) for or to the application program cannot be a partner in the application. Applicants are encouraged to seek services through a competitive bid process and are encouraged to utilize SWAM (Small Business, Women, or Minority-Owned) vendors, when possible.

The following will NOT be funded by the VTC Marketing Leverage Program, nor will qualify as a Partner's match:

- Programs that do not contribute to increased visitation to Virginia will not qualify.
- Programs that focus more on a tangible product’s marketing that does not include a STRONG travel marketing component will not qualify.
- Programs that focus exclusively on a research project will not qualify. Such applications must include extensive marketing initiatives and not just focus on research. The research cost must be directly associated with the marketing program. Research costs not directly associated with the program are not eligible expenses.
- Programs that focus exclusively on a branding project will not qualify. Such applications must include extensive marketing initiatives and not jsut focus on branding. The branding initiative must be directly associated with the marketing program. Branding costs not directly associated with the program are not eligible expenses.
- Administrative expenses including office space, salary and personnel costs, office supplies, office equipment, normal office postage, other administrative costs and overhead costs, are not eligible expenses. (Toll-free numbers associated with the programs will be funded as described above, as will postage fulfillment costs directly associated with the programs).
- Costs of promotional items (such as pens, pencils, t-shirts, hats, general merchandise, stickers, on-site or local banners, etc.) are not eligible expenses.
- Event start-up and production costs.
- FAM/Media Tours costs associated with travel (transportation, lodging, meals, etc.) are not eligible expenses.
- Development of media kits and/or other collateral marketing materials are allowable expenses.
- The costs of signage and local/onsite banners - including production and installation - are not eligible expenses. Exception: Costs associated with design, fabrication, and installation of Virginia Civil War Trails interpretive markers are an allowable signage cost. Maintenance fees for Virginia Civil War Trails interpretive markers are NOT eligible expenses. Projects that include Virginia Civil War Trails interpretive markers must include a marketing component promoting the presence of the marker. An application for a project that features Virginia Civil War Trails interpretive markers must be endorsed by Drew Gruber, Executive Director, Virginia Civil War Trails (see Contact Information). This endorsement must be indicated in your program description, and proof of endorsement (signed letter) must be included with reimbursement requests for Virginia Civil War Trails markers.
- Customer service and industry training programs are not eligible expenses.
- Ongoing maintenance and hosting fees for websites are not eligible expenses.
- Travel expenses, including accommodations, and transportation are not eligible expenses

Pre-Application Information:

The VTC Marketing Leverage Program applications are now OPEN and will be due back on June 27, 2017.

VTC will offer a review of the draft of your application. Such review drafts must be submitted no later than 06/06/2016, 5:00 PM.

Applicants must apply online. If you are the lead partner in your application, meet with your partners before you register for your account, and enter your partner’s information. Once you register for your account, and add your partners contact information, your partners will receive an email alerting them they are partners in your grant. Your partners need to be aware of their role in the application process before they receive this email!

Note that the lead partner will complete all narrative sections of the application, including the Marketing Calendar and Budget Items. The partners in the application will complete their contact information and their individual portion of the Performance Measure section. The partners will need to supply - to the lead partner - their market research, and their portion of the Marketing Calendar and Budget Items.

Please note, Tier One grants (up to $10,000) require a 1:1 match and Tier two grants ($10,001 to $50,000) require a 2:1 match (two dollars from partners matched by one dollar from VTC). No in-kind good or services will be allowed for matching purposes.

This program is not intended to be a sustainable funding source for your program.

Grading of applications is expected to be completed and award/denial notifications made by 08/31/2017.

Terms and Conditions:
https://www.vatc.org/grants-system/dashboard/terms-and-conditions.aspx

List of DMOs:
http://www.vatc.org/consumerservices/dmolist/

Applicants are encouraged to seek services through a competitive bid process and are encouraged to utilize SWAM (Small Business, Women, or Minority-Owned) vendors, when possible. For more information about SWAM certification, please visit http://www.dmbe.virginia.gov/.

Information on VTC Partnership Advertising Opportunities:
http://www.vatc.org/advertising/partneradvertising/

Information on the VTC LOVEwork Program:
http://www.vatc.org/pr/LOVEartworkapplication/

Information on CRUSA marketing initiatives:
http://www.vatc.org/marketing/international/crusa/

URL for Full Text (RFP):

See the full text of this grant

Geographic Focus:

USA: Virginia