City of Santa Fe Arts Commission
04/21/20 5:00 PM MST Receipt
Grants of up to $30,000 to New Mexico nonprofit organizations in eligible regions to promote joint events in the local area. Funding is intended to support efforts to attract tourism by advertising facilities and events, specifically as they relate to nonprofit performing arts and nonprofit art activities in the northern portion of Santa Fe County (i.e. Madrid/Galisteo to northern boundary of the county).
The Lodgers’ Tax for the Arts program funding is authorized by the City of Santa Fe Ordinance No. 1987-45, which earmarks Lodgers’ Tax for the Arts the “promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe.” NMSA “Lodgers’ Tax Act” (3-38-21) authorizes a municipality to use tax proceeds to defray costs of advertising, publicizing, and promoting tourism attractions within the area. Therefore, eligible organizations must play a role in promoting tourism and apply the funding received primarily towards the project’s promotional, advertising and marketing costs.
The Collaborative Arts Marketing Program is designed to develop citywide, multi-partner arts events. For the purpose of this program, collaborative arts marketing is defined as a complementing effort between three or more nonprofit arts organizations that is based on a common theme, art form, season/time of event, audience/desired audience, and/or geography.
The marketing effort must be designed to attract audiences to visit multiple partner events, venues, attractions, etc. through a single cohesive brand. The collaborative effort should provide value to other business sectors such as galleries, hotels and restaurants through affiliated partnership opportunities.
Respondents are encouraged to develop unique, original collaborations. Projects should reflect distinct and unique programming. While projects based on successful models are always welcomed, they should represent new partners, approaches and execution.
GrantWatch ID#: 166774
Multiple contracts may be issued.
Contract amounts issued under this RFP will not exceed $30,000.
All projects must take place between the effective date of the contract. It is anticipated that contracts will be effective July 1, 2020. All services must be rendered by June 30, 2021.
In keeping with the intent of fostering new collaborations and events, the maximum number of years any one collaborative project/effort will be funded is three years. Applicants should anticipate a decreased level of funding for the same project year over year. Projects intended as ongoing efforts should develop and present plans for long-term sustainability beyond CAM funding.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
To apply online: santafenm.gosmart.org
Please direct your inquiries to:
Santa Fe Arts and Culture Department
201 West Marcy St
PO Box 909
Santa Fe, NM 87504-0909
USA: New Mexico: Northern portion of Santa Fe County (i.e. Madrid/Galisteo to northern boundary of the County)
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