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Lodgers' Tax for the Arts: Collaborative Arts Marketing

Grants to New Mexico Nonprofits in Eligible Regions
to Promote Joint Events in Local Communities

Agency Type:


Funding Source:

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City of Santa Fe Arts Commission

Deadline Date:

04/21/20 5:00 PM MST Receipt


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Grants of up to $30,000 to New Mexico nonprofit organizations in eligible regions to promote joint events in the local area. Funding is intended to support efforts to attract tourism by advertising facilities and events, specifically as they relate to nonprofit performing arts and nonprofit art activities in the northern portion of Santa Fe County (i.e. Madrid/Galisteo to northern boundary of the county).

The Lodgers’ Tax for the Arts program funding is authorized by the City of Santa Fe Ordinance No. 1987-45, which earmarks Lodgers’ Tax for the Arts the “promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe.” NMSA “Lodgers’ Tax Act” (3-38-21) authorizes a municipality to use tax proceeds to defray costs of advertising, publicizing, and promoting tourism attractions within the area. Therefore, eligible organizations must play a role in promoting tourism and apply the funding received primarily towards the project’s promotional, advertising and marketing costs. 

The Collaborative Arts Marketing Program is designed to develop citywide, multi-partner arts events. For the purpose of this program, collaborative arts marketing is defined as a complementing effort between three or more nonprofit arts organizations that is based on a common theme, art form, season/time of event, audience/desired audience, and/or geography. 

The marketing effort must be designed to attract audiences to visit multiple partner events, venues, attractions, etc. through a single cohesive brand. The collaborative effort should provide value to other business sectors such as galleries, hotels and restaurants through affiliated partnership opportunities.

Respondents are encouraged to develop unique, original collaborations. Projects should reflect distinct and unique programming. While projects based on successful models are always welcomed, they should represent new partners, approaches and execution. 

GrantWatch ID#:

GrantWatch ID#: 166774

Number of Grants:

Multiple contracts may be issued.

Estimated Size of Grant:

Contract amounts issued under this RFP will not exceed $30,000.

Term of Contract:

All projects must take place between the effective date of the contract. It is anticipated that contracts will be effective July 1, 2020. All services must be rendered by June 30, 2021.

In keeping with the intent of fostering new collaborations and events, the maximum number of years any one collaborative project/effort will be funded is three years. Applicants should anticipate a decreased level of funding for the same project year over year. Projects intended as ongoing efforts should develop and present plans for long-term sustainability beyond CAM funding.

Additional Eligibility Criteria:

Organizational Eligibility:

- Collaborative efforts must be based in nonprofit arts activities.

- Organizations must meet City of Santa Fe Arts and Culture Department’s eligibility guidelines of being a Santa Fe-based, IRS 501(c)3 arts organization, with a State of New Mexico Incorporation Certificate and City of Santa Fe business registration number.
- Activities related to the collaborative must take place in the northern portion of Santa Fe County (i.e. Madrid/Galisteo to northern boundary of the county).
- One eligible member of the collaborative entity must serve as contracting entity for the project. The organization will be required to enter into a City of Santa Fe Professional Services Agreement (Attachment 4), becoming legally responsible for completion of the project, submission of invoices and all reporting requirements. An organization may serve as the contracting partner for no more than one application per year. This does not preclude an organization from participating as a collaborative partner in multiple projects.
- Serving as the contracting entity for the Collaborative Arts Marketing program does not affect an organization’s eligibility for other programs.

Organizations that do not meet the above requirements may apply through a fiscal agent. As an organization, the fiscal agent must meet all eligibility requirements. The fiscal agent must be based in New Mexico.

City of Santa Fe-operated programs are not eligible.

For a list of ineligible projects, see p. 11 of the RFP listed in Supporting Documents below.

Pre-proposal Conference:

All applicants are strongly encouraged to attend the Technical Assistance Workshop held for the grant program. All workshops are to be held from 3-5 pm in the Nambe Room of the Santa Fe Community Convention Center at 201 W. Marcy Street. All organizations/groups considering submitting an application are strongly encouraged to attend.

During the workshop, Arts and Culture Department staff will provide important information about funding, the review process and completing an application. The second half of this workshop will be a networking or “speed dating” opportunity to identify possible collaborations. (Please note that if your organization currently has a funding contract with the Arts and Culture Department, an organizational representative is required to attend this workshop.)

Please note: At present, as a precautionary measure, all in-person technical assistance workshops are postponed. Instead, please find the PowerPoint presentation listed in Supporting Documents below.

Pre-Application Information:

Proposal Schedule:

1. Advertisement March 11, 2020
2. Issuance of RFP’S: March 11, 2020
3. Receipt of proposals: 5 pm MST April 21, 2020 via
4. Evaluation of proposals: May 7, 2020 Mandatory proposal presentation*
6. Recommendation of award to Arts and Culture: June 8, 2020
7. Recommendation of award to City Manager: June 8, 2020

Proposals will be received by the City of Santa Fe and shall be received online no later than 5 pm MST April 21, 2020. Early submissions are encouraged.

Organizations considering applying for funding for the first time, are expecting significant organizational changes, and/or are proposing changes to past project approaches are encouraged to contact the Arts and Culture Department prior to submitting an application.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

To apply online:

Please direct your inquiries to:

Erminia Tapia
(505) 955-6707

Santa Fe Arts and Culture Department
201 West Marcy St
PO Box 909
Santa Fe, NM 87504-0909

Funding or Pin Number:

RFP #20/22/P

URL for Full Text (RFP):

Geographic Focus:

USA: New Mexico: Northern portion of Santa Fe County (i.e. Madrid/Galisteo to northern boundary of the County)

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