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Pioneering Ideas Brief Proposal

Grants to USA Nonprofits and Public Agencies for
Innovative Approaches to Promoting Healthy Lifestyles

Agency Type:

Foundation / Corporation

Funding Source:

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Robert Wood Johnson Foundation (RWJF)

Deadline Date:



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Grants to USA nonprofit organizations and public agencies for unconventional and innovative strategies to promote health. Funding is intended for creative and original strategies that support the Fund's mission of fostering a culture of health in the nation. The goal of the program is to explore; to look into the future and put health first in designing for changes in how we live, learn, work and play; and to wade into uncharted territory to better understand what new trends, opportunities, and breakthrough ideas can enable everyone in America to live the healthiest life possible.

While improving the status quo is vital to the health and well-being of millions of Americans now, the Pioneering Ideas Brief Proposal opportunity reaches beyond incremental changes to explore the ideas and trends that will influence the trajectory and future of health. Ultimately, the RWJF supports work that will help them learn what a Culture of Health can look like and how that may be achieved.

The Foundation is open to ideas on a range of topics, from emerging technologies to pioneering strategies for changing norms and behaviors. They are interested in funding a number of different project types, including research, pilots or demonstration projects, idea sourcing, network or coalition building, and more.

The Foundation is working to help achieve health equity and expand opportunity to pursue the best health possible, through investments in four broad areas:
- Health Systems
- Healthy Communities
- Healthy Children and Families
- Leadership for Better Health

For additional information about these focus areas, see:

GrantWatch ID#:

GrantWatch ID#: 167051

Estimated Size of Grant:

For this funding opportunity, projects are generally funded within the $150,000-$350,000 budget range.

Term of Contract:

The project is between 12 and 36 months.

Additional Eligibility Criteria:

The vast majority of the Foundation's funding is to nonprofit organizations and public agencies. Historically, less than one percent of funding has been to for-profit organizations, and always in instances where the institution's project is an excellent fit with our strategies and we felt they were best suited to do the work.

RWJF funds many initiatives in support of our vision for a Culture of Health. Specific activities we do not fund include:
- Basic biomedical research
- Research on drug therapies or devices
- Lobbying of any kind

Pre-Application Information:

Applications are accepted on any topic and submissions are accepted and reviewed on a rolling basis. Applications for 2019 are accepted until October 15, 2019 by 3 p.m. ET.

Within 8 weeks of receipt of your brief proposal, the Foundation will do one of the following:
-Contact you to request additional information;
-Request that you submit a full proposal;
-Inform you via email that your project will not be supported at this time.

General FAQs:

Pioneering Ideas Brief Proposal FAQs:

What the Foundation Funds:

Funding FAQ:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Preview an application:

Office of Proposal Management:
(877) 843-RWJF (7953)

If you have a general question email:

Robert Wood Johnson Foundation
50 College Road East
Princeton, NJ 08540-6614

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming