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Avenue NYC Commercial Revitalization Grant

Grants and In-Kind Support to New York City
Nonprofits for Capacity Building

Agency Type:


Funding Source:

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New York City Department of Small Business Services' (SBS)

Conf. Date:


Deadline Date:

04/05/20 11:59 PM


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Grants and in-kind support to New York City nonprofit organizations for capacity building. Applicants are advised to complete required registrations prior to applying. Funding is intended for organizations to hire a program manager and enact intiatives serving local eligible communities. Funding is specifically intended for long-term commercial revitalization initiatives in low- and moderate-income neighborhoods.

During the three-year grant term, grantees will be supported in hiring a dedicated, full-time Avenue NYC Program Manager, who will participate in a cohort-based learning and training program, conduct an in-depth district assessment, and execute commercial revitalization programs and services. The district assessment findings will inform the programming activities the organization will implement during the remainder of the grant term. The goal of the new framework is to support partners’ capacity to develop more strategic, sustainable, needs-based programming and data-driven results for their commercial districts. 

Avenue NYC programming and services must demonstrate an Area Benefit to low- and moderate-income persons in accordance with Community Development Block Grant (CDBG) national objectives. Avenue NYC grantees must target commercial districts serving residential areas designated by the United States Department of Housing and Urban Development (HUD) as low- and moderate-income neighborhoods. Designation prescribes that at least 51% of the residents in the census tracts surrounding the targeted commercial district (also known as the service area) must be low- and moderate-income persons living in households with incomes below 80% of the median household income ($63,350 for a 4-person household in 2010).

Over the course of the three-year contract, grantees will be required to dedicate award funds to hire a full-time dedicated Avenue NYC Program Manager). The balance of funds available each year can be used for project costs. 

Project deliverables can be found at

GrantWatch ID#:

GrantWatch ID#: 167488

Estimated Size of Grant:

Grantees will be awarded up to $100,000 per year over three years for a maximum possible award of $300,000.

Grantees will be required to dedicate approximately $60,000 to $70,000 of their annual award towards personnel costs, including salary and fringe benefits for the Avenue NYC Program Manager, and necessary managerial supervision.

Term of Contract:

The contract term will begin on July 1, 2020 (CFY 2021) and extend three years, ending on June 30, 2023. The terms of the agreement will be reevaluated at the conclusion of each fiscal year before being approved for the following year. The second and third years of funding (CFY 2022, CFY 2023) are contingent on grantee performance, an assessment of the grantee’s progress towards multi-year goals for the organization and district, and the ongoing availability of Avenue NYC funding.

The Avenue NYC Program Manager is expected to begin work at the grantee organization by July 1st, 2020.

Additional Eligibility Criteria:

Who Can Apply:
- Nonprofit community-based organizations (BIDs, local development corporations, merchants associations, and other organizations) operating in low- and moderate-income neighborhoods within the five boroughs of New York City;
- Nonprofit organizations incorporated in New York State;
- Organizations compliant with annual State and Federal filing requirements.

Ineligible Activities:

All activities must be CDBG-eligible and are subject to approval by SBS. Direct expenses, including but not limited to, the following activities are not eligible:
- Installation of banners and/or holiday lights
- Graffiti removal
- Job training or workforce development initiatives
- Promotional activities designed to attract non-residents to district
- Fundraising events and/or sponsorship solicitation
- Lobbying activities
- Legal/Incorporation Fees

Pre-proposal Conference:

The information sessions will provide attendees an opportunity to learn more about the Avenue NYC grant, requirements, and application process.

Attend an In-Person Info Session
- Tue, March 10, 2020, 3:00 PM - 5:00 PM EDT
- For more information and to RSVP:

Attend an Info Session Webinar
- Wed, March 18, 2020, 11:00 AM – 12:00 PM EDT
- For more information and to RSVP:

Pre-Application Information:

Applications close at 11:59 p.m. on April 5, 2020.

Avenue NYC grantees are reimbursed for contract expenses on a monthly basis once the contract has been registered with the New York City Comptroller’s Office.

Applicants must be registered in the System for Award Management (SAM).

Orientation Training: Near the beginning of the grant term, Avenue NYC Program Managers will participate in mandatory training to learn information essential to begin performing needs assessments and community engagement within their neighborhoods. Program Managers will meet their NDD project teams and fellow Avenue NYC Program Managers from the organizations that make up the Avenue NYC CFY21 cohort.

Cohort-Based Learning: Throughout the three-year term, the Avenue NYC Program Managers will convene regularly for cohort-based learning such as trainings, activities, workshops, and district tours. Avenue NYC Program Managers will cover subjects such as community engagement, data analysis, program design, and advanced commercial revitalization strategies, while sharing their individual challenges, successes, and best practices with the cohort.

Participation in orientation training and cohort-based convenings will be mandatory. In addition to the one- to two-week training, grantee organizations should prepare for Program Managers to be away from their districts 1-2 times per month. Furthermore, organization leaders and/or supervisors will be required to attend occasional trainings and/or events.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

If you have questions about your target area’s CDBG eligibility please email

URL for Full Text (RFP):

Geographic Focus:

USA: New York City;   New York

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