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Avenue NYC Commercial Revitalization Grant

Grants and In-Kind Support to New York City Nonprofits to
Develop Programs that Benefit Local Commercial Districts

Agency Type:


Funding Source:

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New York City Department of Small Business Services (SBS)

Conf. Date:


Deadline Date:

06/13/21 11:59 PM


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Grants and in-kind support to New York City nonprofit organizations to develop programs that benefit commercial districts in eligible low- and moderate-income communities. The purpose of the program is to develop the capacity of the organizations in order to develop more strategic, sustainable, needs-based programming and data-driven results for their commercial districts.

During the three-year grant term, grantees will be supported in hiring a dedicated, full-time Avenue NYC Program Manager, who will participate in a cohort-based learning and training program, conduct an in-depth district assessment, and execute commercial revitalization programs and services. The district assessment findings will inform the programming activities the organization will implement during the remainder of the grant term. 

After completion of the comprehensive district assessment, grantee organizations will develop a project plan for executing commercial revitalization programming and services during the remainder of the multiyear grant term. Project plans will be strategic and demonstrate progression toward district goals over the three years. Deliverables will be realistic, well-planned, measurable, and directly informed by the needs identified in the district assessment findings. 

Commercial revitalization programming and services may include:

  • Merchant organizing and engagement
  • Business support and retention
  • Commercial vacancy reduction and retail mix enhancement
  • Public space activation and management
  • Storefront improvement program development
  • Commercial district marketing and promotion
  • Neighborhood beautification program development
  • Business improvement district feasibility analysis
  • COVID-19 recovery efforts including:
    • Information dissemination, technical assistance, data collection, other CDBG-eligible activities*

GrantWatch ID#:

GrantWatch ID#: 167488

Estimated Size of Grant:

Grantees will be awarded up to $100,000 per year over three years for a maximum possible award of $300,000.

Grantees will be required to dedicate approximately $60,000 to $70,000 of their annual award towards personnel costs, including salary and fringe benefits for the Avenue NYC Program Manager, and necessary managerial supervision.

Term of Contract:

The contract term will begin on July 1, 2021 (CFY 2022) and extend three years, ending on June 30, 2024. The terms of the agreement will be reevaluated at the conclusion of each fiscal year before being approved for the following year. The second and third years of funding (CFY 2023, CFY 2024) are contingent on grantee performance, an assessment of the grantee’s progress towards multi-year goals for the organization and district, and the ongoing availability of Avenue NYC funding.

Additional Eligibility Criteria:

Applicants must be:
- Nonprofit community-based organizations (BIDs, local development corporations, merchants associations, and other organizations) operating in low- and moderate-income neighborhoods within the five boroughs of New York City;
- Nonprofit organizations incorporated in New York State;
- Registered in the System for Award Management (SAM)
- Organizations compliant with annual State and Federal filing requirements.

All activities must be CDBG-eligible and are subject to approval by SBS. Direct expenses, including but not limited to, the following activities are not eligible:
- Installation of banners and/or holiday lights
- Graffiti removal
- Job training or workforce development initiatives
- Promotional activities designed to attract non-residents to district
- Fundraising events and/or sponsorship solicitation
- Lobbying activities
- Legal/Incorporation Fees

Pre-proposal Conference:

Organizations interested in applying are strongly encouraged to attend an information session. During these sessions, SBS staff will provide a detailed explanation of the program goals, requirements, structure, and timeline.

In-person Information Session
Thursday, May 27, 2021 at 4:00 p.m.

Webinar Information Session
Monday, June 7, 2021 at 3:00 p.m.

Pre-Application Information:

Applications are due by 11:59 p.m. on Sunday, June 13, 2021.

Avenue NYC grantees are reimbursed for contract expenses on a monthly basis once the contract has been registered with the New York City Comptroller’s Office.

Applicants must be registered in the System for Award Management (SAM),

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

If you have questions about your target area’s CDBG eligibility please email

URL for Full Text (RFP):

Geographic Focus:

USA: New York City;   New York

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