With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon administers a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.
Eligible projects or initiatives must provide for the improvement or expansion of the tourism economy in Oregon. Projects must promote wine and/or culinary tourism. “Tourism promotion” is defined as:
The project is intended to increase the likelihood of visitation from 50 miles outside the local area. Though it is not a requirement, ideally, the project will lead to an increase of overnight stays in local lodging facilities. Partnerships with tourism entities and businesses, economic development and/or government entities are looked upon favorably and strengthen an application.
The following project types will be given preference in funding:
Estimated Total Program Funding: