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Oregon Wine Country License Plates Matching Grants Program

Grants to Oregon Nonprofits and
Agencies to Promote Tourism

Agency Type:

State

Funding Source:

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Travel Oregon

Deadline Date:

09/15/21 5:00 PM PST

Description:

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Grants to Oregon nonprofit organizations, governmental units, and regional and statewide associations for projects that promote tourism. Funding is intended for economic development and community enhancement through the improvement and expansion of the local tourism economy. Eligible projects must promote wine and/or culinary tourism.

The mission of Travel Oregon is to inspire travel that drives community enhancement and economic development, creating a better life for Oregonians through strong, sustainable local economies. With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon has established a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.

“Tourism promotion” is defined as:

  • Advertising, publicizing or distributing information for the purpose of attracting and welcoming visitors.
  • Conducting strategic planning and research necessary to stimulate future tourism development.
  • Operating tourism promotion agencies (specific to wine and culinary tourism efforts).
  • Marketing special events and festivals designed to attract visitors.

Project is intended to increase the likelihood of visitation from 50 miles outside the local area. Though it is not a requirement, ideally, the project will lead to an increase of overnight stays in local lodging facilities. Partnerships with tourism entities and businesses, economic development and/or government entities are looked upon favorably and strengthen an application.

As recovery efforts from the COVID-19 pandemic continue, the following project types will be given preference in funding:

  • Print/broadcast advertising.
  • Bolstering marketing presence in target markets or maintaining a presence in existing markets.
  • Familiarization tour support.
  • Marketing of wine/culinary events.
  • Strategic planning/research or feasibility studies to stimulate future tourism development.
  • Planning or marketing initiatives that address seasonality and/or recovery or resiliency from wildfire/climate change issues.
  • Operation of tourism promotion agency (specific to wine and culinary tourism efforts). *preference based on need
  • Projects that emphasize strengthening diversity, equity or inclusion.

GrantWatch ID#:

GrantWatch ID#: 170018

Estimated Size of Grant:

Oregon Wine Country License Plates Matching Grant applicants may apply for grants of up to $50,000 per project and may apply for no more than two projects in the same cycle.

Additional Eligibility Criteria:

Eligible applicants include those that are “Tourism Promotion Agencies” in Oregon. ORS 320.300 defines “Tourism Promotion Agency” as:
- An incorporated nonprofit organization or governmental unit responsible for the tourism promotion of a destination on a year-round basis.
- A nonprofit entity that manages tourism-related economic development programs and projects.
- A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income.

Ineligible applicants include those listed below:
- For-profit entities.
- Entities that have a bankruptcy or other financial corruption within the past five years.
- Entities that fail to fulfill past grant award requirements within the past three years (includes: project completion, submission of required grant reporting, proper use of grant funds).

The following activities are not eligible for grants:
- Projects that are not directly related to promoting Oregon’s wine or culinary industry.
- Mobile app development.
- Costs of staff or consultant salaries, mileage or associated fees that are not directly associated with wine and culinary tourism promotion.
- Projects that emphasize private profitability and/or investments that could be considered a regular cost of doing business.
- Deferred, regular or ongoing maintenance and upkeep.
- Cannabis or tobacco tourism-related projects.

Pre-Application Information:

The next round of grants is set to open Aug. 11, 2021. All applications must be completed and submitted online by 5 p.m. PST on Sept. 15.

Timeline
- Aug. 11, 2021 – Online application opens.
- Sept. 15, 2021 – Online application closes.
- Nov. 15, 2021 – Grant recipients announced.
- Dec. 31, 2022 – Projects must be complete.

Applicants are strongly encouraged to contact their local Destination Management Organization (DMO) and Regional Destination Management Organization (RDMO) about the grant project idea and request letters of support to enhance their overall application. Please note: RDMOs will be unable to provide last-minute requests for letters of support and need to be provided with a minimum of seven days to respond.

Applicants must demonstrate a 1-to-1 match with at least 50% of matching funds being cash.

FAQ: https://industry.traveloregon.com/opportunities/grants/competitive-grants-program/grants-program-faqs/

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Access the online application (beginning Aug. 11) here: https://www.grantinterface.com/Home/Logon?urlkey=otc

Submit questions online at https://industry.traveloregon.com/opportunities/grants/questions/. Please allow seven business days for Travel Oregon to respond.

Oregon's Seven Regional Destination Management Organizations (RDMO): https://industry.traveloregon.com/wp-content/uploads/2021/08/FINALWCLP-GuidelinesAug2021.pdf#page=9.

URL for Full Text (RFP):

Geographic Focus:

USA: Oregon

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