Find Nonprofit and Small Business Grants

Advance Search

Only Available for Paid Subscribers
Clear Filters
Search Filters

Oregon Wine Country License Plates Matching Grants Program

Grants to Oregon Nonprofits and
Agencies to Promote Tourism

Agency Type:


Funding Source:

Add to My Calendar 

Travel Oregon

Deadline Date:

09/15/21 5:00 PM PST


Request a Grant Writer

Grants to Oregon nonprofit organizations, governmental units, and regional and statewide associations for projects that promote tourism. Funding is intended for economic development and community enhancement through the improvement and expansion of the local tourism economy. Eligible projects must promote wine and/or culinary tourism.

The mission of Travel Oregon is to inspire travel that drives community enhancement and economic development, creating a better life for Oregonians through strong, sustainable local economies. With funding provided through sales of the Oregon Wine Country license plate, Travel Oregon has established a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.

“Tourism promotion” is defined as:

  • Advertising, publicizing or distributing information for the purpose of attracting and welcoming visitors.
  • Conducting strategic planning and research necessary to stimulate future tourism development.
  • Operating tourism promotion agencies (specific to wine and culinary tourism efforts).
  • Marketing special events and festivals designed to attract visitors.

Project is intended to increase the likelihood of visitation from 50 miles outside the local area. Though it is not a requirement, ideally, the project will lead to an increase of overnight stays in local lodging facilities. Partnerships with tourism entities and businesses, economic development and/or government entities are looked upon favorably and strengthen an application.

As recovery efforts from the COVID-19 pandemic continue, the following project types will be given preference in funding:

  • Print/broadcast advertising.
  • Bolstering marketing presence in target markets or maintaining a presence in existing markets.
  • Familiarization tour support.
  • Marketing of wine/culinary events.
  • Strategic planning/research or feasibility studies to stimulate future tourism development.
  • Planning or marketing initiatives that address seasonality and/or recovery or resiliency from wildfire/climate change issues.
  • Operation of tourism promotion agency (specific to wine and culinary tourism efforts). *preference based on need
  • Projects that emphasize strengthening diversity, equity or inclusion.

GrantWatch ID#:

GrantWatch ID#: 170018

Estimated Size of Grant:

Oregon Wine Country License Plates Matching Grant applicants may apply for grants of up to $50,000 per project and may apply for no more than two projects in the same cycle.

Additional Eligibility Criteria:

Eligible applicants include those that are “Tourism Promotion Agencies” in Oregon. ORS 320.300 defines “Tourism Promotion Agency” as:
- An incorporated nonprofit organization or governmental unit responsible for the tourism promotion of a destination on a year-round basis.
- A nonprofit entity that manages tourism-related economic development programs and projects.
- A regional or statewide association that represents entities that rely on tourism-related business for more than 50% of their total income.

Ineligible applicants include those listed below:
- For-profit entities.
- Entities that have a bankruptcy or other financial corruption within the past five years.
- Entities that fail to fulfill past grant award requirements within the past three years (includes: project completion, submission of required grant reporting, proper use of grant funds).

The following activities are not eligible for grants:
- Projects that are not directly related to promoting Oregon’s wine or culinary industry.
- Mobile app development.
- Costs of staff or consultant salaries, mileage or associated fees that are not directly associated with wine and culinary tourism promotion.
- Projects that emphasize private profitability and/or investments that could be considered a regular cost of doing business.
- Deferred, regular or ongoing maintenance and upkeep.
- Cannabis or tobacco tourism-related projects.

Pre-Application Information:

The next round of grants is set to open Aug. 11, 2021. All applications must be completed and submitted online by 5 p.m. PST on Sept. 15.

- Aug. 11, 2021 – Online application opens.
- Sept. 15, 2021 – Online application closes.
- Nov. 15, 2021 – Grant recipients announced.
- Dec. 31, 2022 – Projects must be complete.

Applicants are strongly encouraged to contact their local Destination Management Organization (DMO) and Regional Destination Management Organization (RDMO) about the grant project idea and request letters of support to enhance their overall application. Please note: RDMOs will be unable to provide last-minute requests for letters of support and need to be provided with a minimum of seven days to respond.

Applicants must demonstrate a 1-to-1 match with at least 50% of matching funds being cash.


Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Access the online application (beginning Aug. 11) here:

Submit questions online at Please allow seven business days for Travel Oregon to respond.

Oregon's Seven Regional Destination Management Organizations (RDMO):

URL for Full Text (RFP):

Geographic Focus:

USA: Oregon

Suggested Grants:

Grants to USA Nonprofits to Address the Climate Crisis and Reduce Inequality

Deadline Ongoing

Grants to USA nonprofit organizations to reduce social inequality and promote solutions to the climate crisis. Eligible programs will address the areas of racial and economic justice, corporate and political accountability; voice, creativity, and culture; and an inclusi

GrantWatch ID#: 123756

Grants to USA and Canada Nonprofit Charitable Organizations to Impact Public Policy in a Var...

Deadline Ongoing

Grants to USA and Canada nonprofit charitable organizations to impact public policy in a variety of national and international issues. In previous years, grants have been awarded for general operations and project support to think tanks, national councils, judicial orga

GrantWatch ID#: 125864

Grants to USA Nonprofits to Protect Natural Resources

Deadline Ongoing

Grants to USA nonprofit organizations to protect natural resources on land and water in locations around the world. Funding is intended to ensure that activities to acquire metals, gemstones, and corals for design use do not have an adverse impact on the area of origin.

GrantWatch ID#: 126162

Grants to USA and Canada Nonprofits for Programs that Enhance the Quality of Life in Eligibl...

Deadline 09/30/21

Grants to USA and Canada nonprofit organizations in multiple states and provinces to improve the quality of life in eligible regions. Funding is intended to address priority areas of diversity, equity, and inclusion; workforce development; civic and cultural growth; hum

GrantWatch ID#: 129040

Grants to USA and Canada Nonprofits for Projects to Protect Wildlife and Natural Habitats

Deadline 10/01/21

Grants of up to $3,000 to USA and Canada nonprofit organizations for projects to protect wildlife and natural habitats. Funding is intended for campaigns to save specific species and ecosystems. Eligible activities include public policy work, litigation, advocacy, and d

GrantWatch ID#: 129644

Grants to USA Nonprofits in Multiple States for Economic Development and Job Training in Eli...

Deadline Ongoing

Grants to USA nonprofit organizations in multiple states to address the needs of residents in eligible counties, with priority given to low- to moderate-income populations. Applicants in Arizona, California, Colorado, Idaho, Iowa, Kansas, Minnesota, Missouri, Nebraska,

GrantWatch ID#: 130602

Grants to USA and Canada Low-Income Individuals and Families for Financial Assistance

Deadline Ongoing

Grants to USA and Canada individuals and families with low-income for financial assistance. Types of assistance include financial support to offset emergency expenses or to cover the cost of regular monthly bills. Funding is intended for workers and households that are

GrantWatch ID#: 131400

Grants to Oregon Arts Nonprofits, Schools, School Districts, and Agencies for Community Arts...

Deadline 10/18/21

Grants to Oregon arts and humanities nonprofits, schools and school districts, and government agencies for community arts programming in eligible regions. Funding is intended for activities that promote youth access to the arts, encourage cultural diversity, support com

GrantWatch ID#: 133088

Grants to USA and International Nonprofits, Agencies, and For-Profits to Benefit Families, Ch...

Deadline Ongoing

Grants to USA and International nonprofit organizations, for-profit entities, and agencies for initiatives to benefit families, children, and communities. Applicants are required to submit an LOI prior to submitting a full proposal. Focus areas include equitable communi

GrantWatch ID#: 133552

Donations and Sponsorships to USA Nonprofits that Focus on Arts, Education, and Literacy

Deadline Ongoing

Donations and sponsorships to USA nonprofits that provide programs and services in the areas of arts, PreK-12 education, and literacy. Funding is intended for both organizations with a national focus and organizations that provide local services. For local organizations

GrantWatch ID#: 134869