Grants of up to $3,000 to Florida parks, nature centers, and other public areas to promote the beautification and naturalization of local spaces. Funding is intended to raise awareness of the benefits and beauty of the state's native grasses, flowering shrubs and vines, and wildflowers in cultivated landscapes. Projects must be in highly visible, publicly accessible areas that experience frequent pedestrian traffic. The planting site must be properly prepared prior to planting.

Grants provide funds with which to purchase Florida native wildflowers and plants for public projects that showcase the beauty of Florida natives while demonstrating their uses. The goal of the program is to educate the general public about the role of native wildflowers and plants in supporting native pollinators, decreasing air and water pollution, providing wildlife habitat, and in general, creating a better environment for all Floridians.

Plants and seeds must be native to Florida, in accordance with FWF’s definition of cultivars, appropriate for the region and site conditions of the planting, and purchased from the Florida Wildflower Growers Cooperative, Florida Association of Native Nurseries members, and other retail outlets specializing in native plants. The planting must remain in place and be maintained for a minimum of one year from the installation date.

Projects must have strong educational components. These may include but are not limited to:

• Interpretive signage explaining the purpose/benefits of planting, guided walks/programs associated with the planting.
• Guided walks/programs associated with the planting
• Plant identification signs or lists (required).
• Informational handouts or brochures.

Educational programming should primarily target adult audiences. Grantees must pursue at least one media outlet in which an article or video that describes the native wildflower planting will appear. A minimum of 80% of the grant funds must be used to purchase native wildflowers, grasses, and flowering shrubs and vines (plants or seeds).