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Nebraska Tourism Marketing Grant Program

Grants to Nebraska Nonprofits and For-Profits
to Promote the Local Tourism Industry

Agency Type:


Funding Source:

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Nebraska Tourism Commission

Deadline Date:

12/15/17 5:00 PM Delivery or Postmarked by Date


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Grants of up to $25,000 to Nebraska nonprofit and for-profit organizations for activities that promote the local tourism industry. Funding may be requested to provide visitor and tourism promotion services, host events, and promote tourism attractions. Activities must result in an increased number of out-of-town or out-of-state visitors.

Directed-Marketing Projects eligible for funding under this grant cycle include:

1. Participate in Group Travel Marketplace promotions. Communities with destinations that attract national/international bus tour groups who would like to promote directly to tour operators are encouraged to participate in one or more of the following marketplace events: American Bus Association, National Tour Association, Select Traveler, Travel Alliance Partners, IPW. (Grant funding can assist with marketplace registration fees, production of group tour manuals/profile sheets.)

2. Attend a travel show in one of the Commission’s target market cities. Promote Nebraska and showcase your community at a trade/travel show in one or more of the following target cities: Des Moines, Kansas City, Denver, Salt Lake City, Minneapolis, Oklahoma City. (Grant funding can assist with registration fees, promotional materials, and development of booth displays.)

3. Purchase an ad in the 2019 Official Nebraska Travel Guide. The guide is the primary advertising response piece for Nebraska Tourism, and a cost-effective way to increase exposure to an audience interested in Nebraska travel. (Distribution 200,000 guides).

Ad sizes and costs available:
-$10,000 for a Full Page Ad
-$5,000 for a 1/2 Page Ad
-$7,000 for a 2/3 Page Ad
-$4,000 for a 1/3 Page Ad

4. Advertise on Purchase Sponsored Listings so your destination shows up near the top in the search results at, or purchase Banner Ads, a graphic ad inserted between search results on most pages which links to a website of your choice.

Cost of each:
-3 month period: $500
-Full year: $2,000

5. Participate in a social media blitz sponsored by the Nebraska Tourism Commission. The Commission’s ongoing Facebook campaign will spread the word to target audiences about what you have to see and do. To participate, choose a 3-day date range to launch a social media promotion and create your video. The Commission will track the results and report back to you. The cost is $1,000. Applicants who need to pay a production company to produce a video may request up to an additional $1,000 in grant funds for video production.

The Directed-Marketing projects listed in items 1-5 above are recommended by the Tourism Commission and will be prioritized over Non-Directed-Marketing promotions in the application-review process. If your community or organization wishes to participate in additional promotions not listed above, you can also request funding for non-directed marketing projects this grant cycle. Be creative and innovative, tell us what marketing tools your community, event, destination or region is lacking that will help you attract more visitors. Outline your needs in your application and include how, when, why, and where you plan to implement the tools.

Eligible grant expenses include, but are not limited to:
-Internet web site development, enhancement, and online marketing
-App development and enhancement
-Regional cooperation promotions, brand creation/planning
-Image marketing (photo/film libraries, logo/ad development, new art work)
-Tourism awareness programs and customer service programs
-Brochure design and printing
-Media advertising (TV, radio, newspaper, magazine, billboard, etc.)

GrantWatch ID#:

GrantWatch ID#: 170957

Estimated Size of Grant:

An individual grant will be awarded for an amount no higher than $25,000.

Term of Contract:

Requests for reimbursement must be submitted after project completion and no later than May 31, 2019.

Additional Eligibility Criteria:

Grants are available for both for-profit and nonprofit organizations. A federal identification number is required in the submittal of an application. Federal and State government agencies are not eligible to apply for grant funds.

No more than one grant will be awarded in the grant period to any grantee applying for a grant independently, but the same grantee can participate in a cooperative activity awarded a grant. For example, a convention and visitors bureau can receive a grant by itself and additionally be in a group of convention and visitor bureaus jointly applying for, and receiving, a grant.

The following expenses are NOT eligible for grant funding:
-Equipment or capital facility development or improvements
-Food, lodging, mileage and transportation costs
-Telephone expenses, postage and handling expenses
-Brochure racks
-Envelopes, letterhead, business cards, and miscellaneous office supplies
-Membership dues, salaries
-Talent/dignitary honorariums or awards
-Physical construction of billboards
-Gift cards, t-shirts and items for resale

Pre-Application Information:

All grantees must provide at least a 25% match. At least half (12.5%) must be cash spent towards the project, the other half (12.5%) can be in-kind services and/or donated materials; however, documentation must be provided for any in-kind match. Volunteer work is valued at $10/hour and must be documented, including dates and list of volunteers, the services they provided, and their hours of service.

Note: Nonprofit organizations who cannot meet the match requirement can qualify for grant funds by including hardship financial documentation in their application, describing their financial situation and budget.

If submitting via US Postal Service, the application must be postmarked no later than December 15, 2017. If delivering application by hand, the application must be turned into the Tourism Commission office no later than 5:00 PM on December 15, 2017.

The grants are awarded on a reimbursement basis.

Once your project is complete, submit only one (1) reimbursement request within 90 days after the completion of the project/event or no later than May 31, 2019.

Grant Schedule:
-October 18, 2017: Guidelines become available
-December 15, 2017: Application deadline (postmarked no later than)
-January 31, 2018: Grant recipients are announced
-May 31, 2019: Deadline for reimbursement (Upon completion of project with payments made)

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Heather Hogue, Grant Administrator

Nebraska Tourism Commission
301 Centennial Mall South, 1st Floor
P.O. Box 98907
Lincoln, NE 68509-8907

URL for Full Text (RFP):

Geographic Focus:

USA: Nebraska