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Farmers Market Promotion Program (FMPP)

Grants to USA Nonprofits, For-Profits, and
Agencies to Promote Markets for Local Agriculture

Agency Type:


Funding Source:

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U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS)

Conf. Date:


Deadline Date:

06/18/19 11:59 PM ET


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Grants to USA and territories nonprofits, government agencies, and agricultural businesses, associations, cooperatives, and networks to develop, expand, and coordinate farmers markets. Required registrations may take several weeks to complete. Funding is intended to increase access and availability to locally and regionally produced agricultural products. Priority consideration will be given to projects that benefit communities located in areas of concentrated poverty with limited access to supermarkets or locally or regionally grown food.

The primary goals are to:
- Connect and cultivate regional food economies through public-private partnerships;
- Support the development of business plans, feasibility studies, and strategies for value-added agricultural production and local and regional food system infrastructure;
- Strengthen capacity and regional food system development through community collaboration and expansion of mid-tier value chains;
- Improve income and economic opportunities for producers and food businesses through job creation; and,
- Simplify the application and the reporting processes for the grants administered under the Program.

The program focuses on:
- Supporting and promoting domestic direct producer-to-consumer marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture programs (CSA), or online sales;
- Encouraging the development of value-added agricultural products;
- Developing marketing strategies for producers of local food and value-added products;
- Facilitating regional food chain coordination and mid-tier value chain development;
- Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
- Responding to changing technology needs in direct producer-to-consumer marketing; and
- Covering expenses related to costs incurred in obtaining food safety certification and making changes and upgrades to practices and equipment to improve food safety.

FMPP offers Capacity Building (CB) and Community Development Training and Technical Assistance (CTA) project types:

- Capacity Building: CB projects are intended to assist applicants in the development, coordination, and expansion of domestic farmers markets, roadside stands, CSA programs, agritourism activities, online sales, and other direct producer-to-consumer market opportunities.
- Community Development Training and Technical Assistance: CTA projects are intended to assist applicants’ efforts to provide outreach, training, and technical assistance to farm and ranch operations serving local markets and other interested parties for developing, coordinating, and expanding domestic farmers markets, roadside stands, CSA programs, agritourism activities, online sales, and other direct producer-to-consumer market opportunities.

For more information on each of these project types, see:

To view allowable and unallowable costs and activities, see:

GrantWatch ID#:

GrantWatch ID#: 171588

Estimated Total Program Funding:


Number of Grants:

Expected Number of Awards: 60

Estimated Size of Grant:

Capacity Building: Minimum grant award is $50,000 and maximum award is $250,000.

Community Development, Training, and Technical Assistance: Minimum grant award is $250,000 and maximum award $500,000.

Term of Contract:

The official performance period must begin on September 30, 2019. Both CB and CTA projects are awarded for up to 36 months (3 years) and are expected to be completed by September 29, 2022.

Additional Eligibility Criteria:

All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

Eligible applicants include:

- Agricultural Businesses or Cooperatives
- Producer Networks or Associations
- CSA Networks or Associations
- Food Councils
- Local Governments
- Nonprofit Corporations
- Public Benefit Corporations
- Economic Development Corporations
- Regional Farmers Market Authorities
- Tribal Governments

For definitions of each of the eligible applicants, see:

The applicant may subcontract or subaward with partners and collaborators (section 4.6.3). However, only the applicant must meet the eligibility requirements. Project partners and collaborators do not need to meet the eligibility requirements. Partners and collaborators may come from private or public, for-profit or nonprofit entities. Applicants must show evidence of existing community or industry support and engagement.

Fiscal Sponsors/Agents: FMLFPP eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award under FMLFPP.

An applicant organization cannot accept an award and later transfer the award to a fiscal sponsor/agent.

Projects/Activities Not Eligible for Funding:

Pre-proposal Conference:

AMS will host two webinars for FMPP applicants: Applicant Overview Webinar: May 21, 2019 at 2:00pm Eastern Time

The goal of the presentation is to provide information on how to use the website to apply for AMS grant programs. Topics in the presentation will include how to register in Dun & Bradstreet (DNB), register in, search for grant opportunities and track a submitted application. For more information and to register:

FMLFPP Overview Webinar: May 22, 2019 at 2:00pm Eastern Time

AMS will host a webinar to help farmers, producer’s groups and other potential applicants to understand the program requirements. The presentation will provide an overview of the program objectives, eligibility, and basic information about the application process. For more information and to register:

Pre-Application Information:

Application Due Date: 11:59 PM Eastern Time June 18, 2019. The registration process can take up to four weeks to complete. Therefore, complete your registration allowing sufficient time to ensure it does not impact your ability to meet required application submission deadlines.

Timing to Obtain and Submit Required Elements:

- AMS Deadline to receive final application and all supporting materials: June 18, 2019 – 11:59
p.m. [Eastern Time]
- Obtaining Your Organization’s DUNS Number (if you do not already have one): 1-2 business days
- Establishing an Active Account (if you do not already have one): 7-10 business days
- Obtaining a TIN/EIN (if you do not already have one): Up to 2 weeks
- Creating your profile and registering your Authorized Organizational Representative (AOR) authorization: Up to 2 weeks

Cost sharing or matching equal to 25% of the total amount of the Federal portion of the grant is required.

Grant overview:

View this opportunity on

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applicants and other interested parties are encouraged to contact the FMPP staff by e-mail with questions about the grant program at

CFDA Number:


Funding or Pin Number:


URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)