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Attractions Marketing Program

Grants to Florida Nonprofits and Agencies to Increase
Local Tourism Through Arts and Cultural Attractions

Agency Type:

Local

Funding Source:

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Lee County Visitor and Convention Bureau (VCB)

Conf. Date:

04/30/21

Deadline Date:

06/01/21

Description:

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Grants of up to $20,000 to Florida nonprofit organizations and agencies for arts and cultural attractions that increase local tourism in eligible locations. Applicants must attend a webinar prior to applying. Funding is intended for advertising and promotional activities. Proposals must benefit Lee County.

The goal of the program is to enhance the visitor experience and encourage repeat visitations through advertising promotions and the creative dissemination of information regarding unique art and cultural experiences in Lee County.

The program provides financial assistance for marketing initiatives to 501c3 not-for-profit arts and attractions organizations, and arts and cultural departments of municipal government that enhance tourism opportunities in Lee County. These site-based attractions and organizations provide a different level of service to visitors than events, with year-round programming that attract visitation to the region and/or offer reasons for visitors to extend their stay in the destination.

Grant funds may only be used for:

  • The design, production and placement of print, television, radio and billboard ads.
  • Digital marketing efforts such as online advertising, social media campaigns, search optimization, and e-marketing.
  • The design and construction of a new website or enhancements to an existing website.
  • Photography and video projects that support an approved marketing campaign.

GrantWatch ID#:

GrantWatch ID#: 171867

Estimated Size of Grant:

Eligible organizations may request a maximum of $20,000.

Term of Contract:

Funding is for projects that occur within the designated fiscal year only and should be spent by September.

Additional Eligibility Criteria:

The program provides financial assistance for marketing initiatives to 501c3 not-for-profit arts and attractions organizations, and arts and cultural departments of municipal government that enhance tourism opportunities in Lee County.

To be eligible for this program, an organization must meet the following minimum criteria:
• The organization must be: a) legally organized as a nonprofit, holding a federal 501(c)(3) tax-exempt status OR b) a government organization that is incorporated in Lee County.
• The Organization must have its financial statements compiled or reviewed annually by a third-party reviewer and provide results upon request of the VCB.
• The organization must provide a current IRS form 990.
• The tourism-based organization’s facilities, programs, or services must be available to visitors throughout the year. While an organization’s major program(s) or service(s) may occur primarily during a specific time of year, other services and programming should occur and benefit visitors throughout the remainder of the year.

For ineligible uses of funding, see https://www.leevcb.com/media/37026/attraction-marketing-guidelines-fy22final.pdf#page=3.

Pre-proposal Conference:

The application period for fiscal year 2021-2022 will open with a webinar on April 30, 2021.

Program guidelines will be reviewed, participation is mandatory for those wishing to apply.

To register for the webinar: https://register.gotowebinar.com/register/1140401777893646093

Pre-Application Information:

Timeline:
- April 30 2021: VCB Attractions Marketing Application Webinar
- June 1, 2021: Application Deadline
- June 3-18, 2021: VCB review of Requests
- June 14-July 9, 2021: Committee Review of Requests
- July 19-22 (date tbd): Committee Review Workshop
- August 12, 2021: TDC formalizes funding recommendations
- September, 2021: BoCC budget approval
- October, 2021: VCB issues funding agreements
- September 10, 2022: Final Report/invoice deadline (last chance to request reimbursement)

Applicants are encouraged to have marketing plans reviewed by VCB marketing staff prior to submitting.

Effective fy20/21, this program will be administered by reimbursement.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

For information please contact Nancy MacPhee: nmacphee@leegov.com

Southwest Florida Community Foundation
2031 Jackson Street, Suite 100
Fort Myers, FL 33901
239-274-5900 (Main)
239-274-5930 (Fax)

URL for Full Text (RFP):

Geographic Focus:

USA: Florida: Lee County

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