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Special Event Partnership Funding

Grants to Washoe County, Nevada Vendors for
Events that Promote and Benefit Local Tourism

Agency Type:


Funding Source:

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Reno-Sparks Convention and Visitors Authority (RSCVA)

Deadline Date:

12/04/18 2:00 PM PT


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Grants to Washoe County, Nevada vendors to aid in funding events that will benefit the local community and boost local tourism. Events should seek to attract overnight visitors to the area, promote the funding source's branding image, and be interesting to the general public. Historically these special events have included, but are not limited to, festivals, fairs, community events, and certain sporting events.

Priority will go to programs that take place within Washoe County. Programs that take place outside of the county will only be considered if the event is in close proximity to Washoe County and occurs in a location without significant commercial lodging. In addition, Washoe County lodging facilities must be promoted as the primary bed base for the event and receive significant room nights as a result.

The program is a marketing opportunity, providing financial resources that enable an event to broaden their advertising and promotional efforts (to potential out-of-market visitors) that would otherwise not be possible. Partnership Funding is not intended to supplement event production expenses or to augment net income.

An event’s use of RSCVA funding dollars in their advertising and promotional efforts must positively feature the communities of Reno, Sparks, Incline Village/Crystal Bay and Washoe County as an attractive place to live, work and play. Event messages should support the RSCVA’s branding efforts, not contradict them, and should never convey a negative parody of the destination, even if unintentional.

GrantWatch ID#:

GrantWatch ID#: 174820

Estimated Total Program Funding:


Term of Contract:

Events should occur in the 2019 calendar year.

Additional Eligibility Criteria:

Qualified vendors may apply for funding.

The following guidelines may assist in determining eligibility:

- Only the principal producing entity of a special event can apply for funding consideration. Likewise, only one organization will be considered for funding on behalf of any single event.
- Venues do not qualify for funding consideration, even if their intent is to provide supplemental marketing support for one or more events taking place at their facility. However, if a venue is the principal producing entity of a specific event, they may submit an application for consideration.
- The event currently promotes, or desires to promote, to potential out-of-market, overnight visitors (spectators and/or participants) and is not primarily an activity for local residents.
- The event can generate overnight visitors for Washoe County lodging entities.
- The event is fundamentally not a conference, meeting, trade show, workshop or expo.
- A funding request cannot exceed 25% of an event's overall cash operating budget. In-kind goods or services extended to an event by suppliers and partners do not qualify towards determing the 25% limit.
- The funding request should reasonably equate to the cost of the new marketing initiatives that the event wishes to implement. Awarded funds will be used for advertising, marketing and promotional efforts, not event operations.
- The event is/will occur annually in Washoe County and does not intend to be held one-time only. There is not a limit regarding the number of consecutive years it can occur in the destination. The event is definite, not tentative.
- The event must have a spectator component, promote activities to the public (spectators), and does not require the public to purchase a membership, conference registration or pay annual dues to attend. Spectator ticket or activity fees are acceptable.
- The event will secure partnerships with at least two Washoe County lodging properties as the event must benefit more than a single lodging entity. Partnerships can be in the form of cash/in-kind sponsorship, room block, special room rate, venue location or marketing/promotional assistance. (Funding requests of less than $1,000 require only a single property partner).

Pre-Application Information:

Submissions will only be accepted electronically using the official online application.

Final Submission Deadline: 2:00 p.m. (Pacific time) Tuesday, December 4, 2018.

To avoid the possibility of a late submission due to computer malfunctions or transmission errors, consider submitting the application prior to the deadline. All submissions will be evaluated by a review panel in early January 2019 and their recommendations will be presented to the RSCVA Board for consideration and possible approval in late January 2019.

The RSCVA will not be the sole/primary revenue source for the event and is not dependent upon receipt of RSCVA Partnership Funding to take place. A funding request cannot exceed 25% of an event's overall cash operating budget. In-kind goods or services extended to an event by suppliers and partners do not qualify towards determining the 25% limit.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application:

Questions? Contact:
Nina Brown, RSCVA Special Events and Marketing Manager
4001 S. Virginia Street, Suite G
Reno, NV 89502-6019

PO Box 837
Reno, NV 89504

Phone: 775-827-7721

URL for Full Text (RFP):

Geographic Focus:

USA: Nevada: Washoe County