Destination British Columbia (BC)
04/30/19 4:30 PM EST
Grants to British Columbia organizations for projects and events that will increase tourism within the Province. Funding is intended to widen the impact and reach of cultural, arts, and competitive sports events by covering the costs of marketing and promotional materials, advertisements, and broadcasting.
Tourism is one of the world’s most competitive industries and a vital component of a strong, sustainable economy in British Columbia. Recognizing the importance of this industry, the Tourism Events Program (TEP) was created to help events increase the volume of visitors to British Columbia, broaden global recognition of the Province, and build its reputation as an internationally renowned destination. By providing supplemental funding for marketing, promotional, advertising and broadcast activities, the TEP helps events gain exposure and have a greater impact on the Province.
Funding provided through the TEP must be used to broaden the reach and impact of the event through marketing and communications, which may include: broadcasts, promotional materials, social media, advertisements, etc.
The following program requirements are mandatory:
- The event must take place in B.C.
- The event must be a tourism event (i.e. the event draws tourists specifically for the event, and is not primarily community focused).
- The event must be a sporting competition, arts, cultural celebration or festival.
- The event must be confirmed (i.e. funding for an event bid is not eligible).
- The event should be able to demonstrate financial viability (i.e. majority of operational funding is confirmed).
The following criteria are also considered:
- International and national profile: The event raises awareness, nationally and internationally, of British Columbia’s tourism brands by having provincial, national and/or international broadcasting or other media reach;
- Tourism value: The event motivates Canadians and people from around the world to travel to British Columbia by drawing a large number of out-of-town visitors in relation to the size of the host community;
- Economic impact: The event offers significant economic impact relative to the size of the host community(ies);
- Regional benefits: The event generates tourism and economic benefits for the surrounding region beyond the host community, takes place in multiple communities, and/ or takes place in a rural or remote community.
Funding provided through TEP must be used to broaden the reach and impact of the event through broadcasts, promotional materials, marketing, and advertisements. Examples include, but are not limited to, the following:
- App development (event specific)
- Billboards/digital advertising display
- Broadcasting and associated costs
- Contracted marketing staff
- Marketing strategy/plan development
- Event posters
- Event specific website development, framework and hosting
- Google AdWords and Search Engine Optimization
- Media buys
- Program guides for distribution before the event
- Promotional signage
- Radio, print, television and online advertising
- Social media marketing
GrantWatch ID#: 175161
The minimum funding request is $10,000 for all events. Applicants may apply for grants within the following limits:
- Small Event (with event budget* up to $500,000) - $10,000-$35,000
- Mid-Sized Event (budget up to $1.5 million) - Up to $100,000
- Large Event (budget of $1.5 million or greater) - Up to $175,000
- Very Large Event (budget of $2.5 million or greater) - Up to $250,000
* The Event Budget is the sum of total operating costs related to the event and should not include the requested TEP funding. The operating costs must be for the event itself and not the operating expenses of the applicant organization. The above funding limits are the maximum amounts an event can apply for; however, the applicant must ensure the requested funding amount is appropriate for the event and that funding will only be applied to eligible uses of funds.
The application window now open (with the October 31, 2018, deadline) is for events taking place between May 1, 2019, and April 30, 2020.
Organizations in British Columbia may apply. Applications to the TEP are open to any community in the Province.
Events that are not eligible:
Events may not be primarily commercial or academic in nature (e.g. consumer shows, symposia, conventions, meetings and conferences, seminars and clinics, educational competitions, etc.); however, ancillary events/festivals created to coincide with these examples may be eligible. Attractions, shows, tours or projects held over an extended period of time are also not eligible for funding.
Community events or attractions that mainly target residents are unlikely to have sufficient tourism value to be strong applicants to the program. Tourism value is demonstrated by way of raising awareness nationally and internationally of B.C.’s tourism brands, and/or drawing visitors to the Province.
Events celebrating holidays are typically considered to be local celebrations that target residents rather than attract visitors. As these events occur across the province and have high brand competition, they are not generally considered for TEP funding. Applicants would have to demonstrate that their “holiday event” would draw significant visitation and international profile to be considered.
Examples of ineligible costs include, but are not limited to, the following:
- Administrative or operating costs/compensating full-time staff
- Capital or infrastructure costs related to hosting the event
- Costs associated with application or bid development
- Expenses incurred before the funding notification
- Honorariums/appreciation gifts/ t-shirts for volunteers
- Signage unrelated to promotion of the event
- Security at an event
- Talent acquisition or performer/speaker fees
- Travel or accommodation costs
Applications must be submitted by 4:30 p.m. PST on October 31, 2018, to be considered.
All applications for the current cycle must be submitted via email using the updated application form. Application forms are available for download on the TEP webpage when an application intake is open. The form will not be available, and should not be completed, outside of the application intake as it may change between intakes. Only applications using the most current form will be considered.
Questions and completed applications should be submitted by 4:30 p.m. PST on the last day of the intake. There are two application intakes per year: March 1 to April 30 and September 1 to October 31. Applications may only be submitted during these intake periods. Future application intakes and corresponding eligible event windows are as follows:
Application Intake: March 1, 2019 – April 30, 2019 / Eligible Event Window: November 1, 2019 – October 31, 2020
Application Intake: September 1, 2019 – October 31, 2019 / Eligible Event Window: May 1, 2020 – April 30, 2021
Application Intake: March 1, 2020 – April 30, 2020 / Eligible Event Window: November 1, 2020 – October 31, 2021
All submissions will be reviewed once the application window is closed. The estimated decision time is at least two to three months after the window has closed. All applicants will be contacted once funding decisions are made.
Organizers must be able to apply at least the full minimum amount of TEP funding ($10,000) to eligible activities.
Applicants may apply for multiple discrete or unrelated events. Each event requires a separate application form and must be submitted during the appropriate intake window. In cases where related multi-events are hosted under a single umbrella, brand or competition, one application form should be submitted that combines the budgets for all the events. For example, a golf competition that take place in multiple communities should apply as a single event.
Applicants may apply to the TEP if they are receiving other provincial funding. They are expected to identify all confirmed or pending provincial funding, as well as federal awards and corporate sponsorships.
Events are eligible for funding for a maximum of three years, and grantees must reapply each year. In the case of an event that has reached the three year maximum, the grantee may reapply after a one year waiting period. Exceptions to the waiting period may be considered.
Please contact program staff via email with any questions regarding eligible/ineligible costs.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Inquiries and applications should be sent to:
Destination BC Vancouver Office
12th Floor - 510 Burrard Street
Canada: British Columbia