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Tourism Marketing Matching Grant Program

Grants to Colorado Nonprofits and
Agencies to Increase Statewide Tourism

Agency Type:


Funding Source:

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Colorado Tourism Office

Deadline Date:

09/23/21 4:00 PM


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Grants of up to $40,000 to Colorado nonprofit organizations and government agencies for projects and initiatives that enhance tourism throughout the state. The goal of the program is to increase traveler spending and economic benefit through effective marketing and promotion, leverage funds to maximize marketing impact, and support industry collaboration and align industry marketing efforts to increase Colorado's competitiveness.

The Tourism Marketing Matching Grant helps nonprofit organizations, destination marketing organizations, and local city and county governments market themselves to increase traveler spending in Colorado.

The Colorado Tourism Office looks for proposals that:

  • Reinforce and strengthen the Colorado brand
  • Contribute to a key statewide marketing initiative
  • Inspire destination experiences founded upon a common theme
  • Demonstrate industry collaboration with two or more destinations¬†
  • Support better management of a destination

Reviewers will prioritize applications that include:

  • Marketing plan that states clear objectives and attainable deliverables targeted toward attracting travel and tourism to Colorado
  • Applying entity with a track record of effective work, evident through strong support letters
  • Well-planned project timeline and budget
  • Project effectiveness plan with clear, appropriate, and achievable outcomes
  • Demonstration that project will achieve good return on investment by 1) promoting increased traveler spending and 2) increasing economic benefit
  • Clear writing and a strong case for support

GrantWatch ID#:

GrantWatch ID#: 175963

Estimated Size of Grant:

Up to $40,000 per application

Term of Contract:

Grant project execution period: January 1, 2022 to December 31, 2022

Additional Eligibility Criteria:

Each submitting lead applicant is limited to one Marketing Matching Grant project per state fiscal year (July to June) unless prior approval is provided. Lead applicants can be a partner in a separate grant application. Applicants need to be either:
- A nonprofit organization responsible for promoting tourism on behalf of a destination or tourism industry sector such as a destination marketing organization, lodging tax board, chamber of commerce
- A Colorado city or county government engaged in tourism promotion

Ineligible applicants include:
- Entities that failed to fulfill Colorado Tourism Office grant award requirements within the past fiscal year such as project completion, submitting required grant reporting, proper use of grant funds, lack of acknowledgment, and changes to the proposal without approval
- For-profit organizations
- Individual attractions, museums, or businesses

These expenses are not eligible for the grant and matching funds:
- General administrative costs such as employee salaries, personnel costs, and office supplies
- Grant writing or grant management costs
- Retainer fees
- Items for resale or promotional items, including gift cards
- Lobbying or membership dues
- Travel expenses, except for trade show attendance, as specified above
- Purchase or rentals of equipment or supplies
- Food or alcoholic beverages
- Gateway finding or informational signage

Pre-Application Information:

- August 10, 2021: Application opens
- September 23, 2021: Application closes at 4:00 pm
- October 28, 2021: Recipient notification
- January 1, 2022 to December 31, 2022: Grant project execution period
- February 15, 2023: Final report and expense receipts due

Your request needs to have a funding ratio of 1-to-2 non-grant funding to grant funding. For example, if you request a grant of $40,000, you need to have at least $20,000 in other funding.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online:

Direct questions to:
Elizabeth O’Rear, Director of Grants and Funding

Colorado Office of Economic Development and International Trade (OEDIT)
1600 Broadway, Ste. 2500, Denver, CO 80202
(303) 892-3840

URL for Full Text (RFP):

Geographic Focus:

USA: Colorado

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