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Tourism Grant Program

Grants to La Grange, Texas Nonprofits and
Agencies to Promote Local Tourism Opportunities

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City of La Grange

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Grants of up to $10,000 to La Grange, Texas nonprofit organizations and government agencies to promote local tourism opportunities. Applicants are asked to contact program staff prior to applying. Funding may be requested for activities that involve the preservation of the arts, historical restoration, and other activities that are likely to increase tourism and hotel or motel usage in La Grange.

Priority will be given to those events and entities based on their ability to generate overnight visitors to La Grange. If an event will not generate any meaningful hotel night activity, it is not eligible for receipt of hotel occupancy tax funds.

Events can prove this potential to generate overnight visitors by:
a) Historic information on the number of room nights used during previous years of the same events;
b) Current information on the size of a room block that has been reserved at area hotels to accommodate anticipated overnight guests attending the event requesting hotel tax funds;
c) Historical information on the number of guests at hotel or other lodging facilities that attended the funded event; and/or
d) Providing examples of marketing programs and activities that are likely to generate and encourage overnight visitors to local lodging properties.


The City Council encourages all event organizers to consider partnership agreements with other applicants to promote events. Cooperation between entities can result in more effective use of funds. Priority will be given to applications that show cooperative efforts between entities.

Use of Local Vendors:

All event organizers are encouraged to patronize the City of La Grange businesses for food, supplies, materials, printing, etc.

The City of La Grange collects a Hotel Occupancy Tax (HOT) from hotels, motels and bed & breakfasts. Under state law, the revenue from the HOT may be used only to directly promote tourism and the convention and hotel industry.

The use of HOT funds is limited to:

1. Convention Centers and Visitor Information Centers: the acquisition of sites for and the construction, improvement, enlarging, equipping, repairing operation and maintenance of convention center facilities or visitor information centers, or both;

2. Registration of Convention Delegates: the furnishing of facilities, personnel, and materials for the registration of convention delegates or registrants;

3. Advertising, Solicitations and Promotions that directly promote Tourism and the Hotel and Convention Industry: advertising and conducting solicitations and promotional programs to attract tourists and convention delegates or registrants to the municipality or its vicinity;

4. Promotions of the Arts that directly promote Tourism and the Hotel and Convention Industry: that the encouragement, promotion, improvement, and application of the arts, including instrumental and vocal music, dance, drama, folk art, creative writing, architecture, design and allied fields, painting, sculpture photography, graphic and craft arts, motion picture, radio, television, tape and sound recording, and other arts related to the presentation, performance, execution, and exhibition of these major art forms, and

5. Historical Restoration and Preservation Activities that directly promote Tourism and the Hotel and Convention Industry: historical restoration and preservation projects or activities or advertising and conducting solicitation and promotional programs to encourage tourists and convention delegates to visit preserved historic sites or museums

6. Sporting Event Expenses that Substantially Increase Economic Activity at Hotels: Expenses including promotional expenses, directly related to a sporting event in which the majority of participants are tourists. The event must substantially increase economic activity at hotels within the city or its vicinity.

7. Funding transportation systems for transporting tourists from hotels to and near the city to any of the following destinations:
a) the commercial center of the city;
b) a convention center in the city;
c) other hotels in or near the city; or
d) tourist attractions in or near the city.

8. Signage directing tourists to sights and attractions that are visited frequently by hotel guests in the municipality.

GrantWatch ID#:

GrantWatch ID#: 176938

Estimated Size of Grant:

The maximum amount of funding per event application for the fiscal year is $10,000.

Additional Eligibility Criteria:

The committee will only accept and review applications from nonprofit, governmental and community-based organizations that meet the funding guidelines.

Pre-Application Information:

The Applicant is requested to contact city staff prior to submission of the grant application to review eligibility requirements and to review partnerships with the La Grange Main Street & Visitors Bureau.

The applicant may be asked to be present at a meeting to answer any questions regarding the application. Applicants will be notified prior to meeting of time and location.

City Staff will make a recommendation to the Tourism Grant Committee based on the application, eligibility, and funding available. The Tourism Grant Committee will review applications and make funding recommendations to the La Grange City Council. The La Grange City Council will have final approval on all funding requests.

The Tourism Grant Committee will accept applications for program funding on March 1st, June 1st, September 1st and December 1st of each year.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

City of La Grange
155 E. Colorado St.
La Grange, TX 78945


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Geographic Focus:

USA: Texas: City of La Grange