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Tourist Information Center (TIC) Grant Program

Grants to Wisconsin Nonprofits, Municipalities, and Tribes to Improve Tourist Centers

GrantWatch ID#: 177196
Agency Type:


Wisconsin Department of Tourism

01/01/17 11:59 PM

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Grants of up to $15,000 to Wisconsin nonprofit tourism organizations, municipalities, and Native American tribes who manage regional tourist information centers. Funds will be provided to reimburse centers for the costs of additional promotional materials and displays. Successful applicants will have trained staff, be housed in key locations for travelers to stop by, provide cultural and recreational information on the region and the State, and track visitors. Applicants should focus on: traveler services the center provides and its positive economic impact on the region and the state.

Eligible expenses are limited to staffing costs for the TIC, costs to acquire promotional materials and costs for standard display equipment such as racks or shelving.

The funding source identified five elements that are key to a successful welcome center. Strong applications speak to how these elements apply to the center:
- Be staffed at convenient, high traffic times – including weekends.
- Have brochure distribution from large and small destinations and tourism businesses all across the state.
- Be knowledgeable staff providing reliable information about state-wide travel opportunities.
-Integrate the brand message – fun!
- Be easily accessible to visitors.


Maximum Award: $15,000 per year/$7,500 per round
The grant program will reimburse up to 50% of eligible expenses.

Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year. Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.

This grant program is open to nonprofit tourism organizations, municipalities or Native American tribes who operate a regional tourist information center,providing information on cultural, recreational and other tourism businesses.

Eligible costs include:

- Staffing costs for the TIC
- Signage at or near center’s location
- Audio visual equipment
- Costs for standard display equipment such as racks or shelving

Items that are not eligible for funding include:

- Office overhead
- Publications
- Printing
- Advertising
- Promotional items (i.e. key chains, mugs,)
- Public relations efforts, or matching funds for Joint Effort Marketing projects.

Resources for writing a successful TIC application are available:
Applications will be reviewed twice a year, July and January. The application deadline is July 1 and January 1.

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

The Wisconsin Department of Tourism accepts all grants online.
To apply for a TIC grant :
If you haven’t used the system previously, please contact the Grant Coordinator to assist with setting up your organizational account.

For further questions or additional application call:

Heidi Roekle
Grants Coordinator
Phone: (608) 261-6272

See the full text of this grant

USA: Wisconsin

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