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Competitive Grant Program - Tourism Event Marketing

Grants to Louisiana Nonprofits and For-Profits
for the Marketing of Tourism Opportunities

Agency Type:

State

Funding Source:

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Louisiana Department of Culture, Recreation and Tourism (DCRT) - Louisiana Office of Tourism (LOT)

Deadline Date:

04/24/19 4:30 PM Delivery or Postmarked by Date

Description:

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Grants of up to $10,000 to Louisiana nonprofit and for-profit organizations for the marketing and promotion of tourism opportunities within the state. Funding is intended to reimburse a portion of the qualifying marketing expenses associated with promoting a tourism event to attract and retain visitors while positively impacting Louisiana’s economy.

Eligible Tourism Events:
- Fairs and Festivals
- Tourism Events that will bring future travel to Louisiana (e.g., Society of American Travel Writers)
- Competitions or Sporting Events – regional, national, or international championships or competitions held in Louisiana that draw participants from at least three (3) states or from another country
- Grand Opening of a brand new Louisiana tourism attraction
- Other events determined by the LOT to fulfill the goals and objectives of this Program

Qualifying Media/Marketing Expenses:
- Newspapers
- Magazines
- Billboards (located outside Louisiana; along interstate)
- Radio (must include the phrase, “Visit LouisianaTravel.com to plan your trip today.”)
- Television (Logo must be visible for at least 4 seconds)
- Banner ads on travel websites (e.g., Orbitz.com; lastminute.com) and websites directly connected to an eligible media outlet (e.g., SouthernLiving.com; DallasNews.com).

GrantWatch ID#:

GrantWatch ID#: 179090

Estimated Size of Grant:

The maximum grant award in the FY 19-20 Grant Cycle is $10,000.

Term of Contract:

The Tourism Event must take place between July 1, 2019, and June 30, 2020.

Additional Eligibility Criteria:

Applications will be accepted from both nonprofit and for-profit organizations.

Ineligible Tourism Events:
- Award Ceremonies
- Church events
- Conferences and conventions with the exception of national tourism media conferences held in Louisiana
- Events held in multiple areas of the state (e.g., Mardi Gras, holiday parades, MLK or 4th of July celebrations, parish fairs, sports tournaments)
- Fundraisers
- Family reunions
- Anniversary celebrations
- Additions, refurbishments or new exhibits to an attraction
- Sweepstakes Promotions

Ineligible Marketing Expenses:
- Consulting services
- Promotional items
- Event signage
- Direct Mail
- Documentaries
- Maps, brochures, rack cards, flyers or posters
- Media production, design or editing expenses
- Interactive advertising on LouisianaTravel.com
- Search Engine Marketing and Search Engine Optimization
- Social media websites (e.g., Facebook, You Tube, Twitter)
- Printing expenses
- Annual guides, planners, and directories
- Marketing promotional videos

Pre-Application Information:

Application packet and supporting documentation must be postmarked by Wednesday, April 24, 2019, or hand-delivered by 4:30 PM on Wednesday, April 24, 2019.

LOT will announce awards by June 30, 2019.

A Grantee is eligible to receive reimbursement of 50% of the total cost of pre-approved Qualifying Marketing Expenses associated with the promotion of a Tourism Event up to the maximum amount of the grant award (e.g., a $1,000 Qualifying Marketing Expense is eligible for reimbursement of $500).

A Grantee is eligible to receive reimbursement of 50% of the total cost of pre-approved Qualifying Marketing Expenses associated with the promotion of a Tourism Event up to the maximum amount of the grant award (e.g., a $1,000 Qualifying Marketing Expense is eligible for reimbursement of $500).

No State funds from any source may be used for the mandatory cash match.

After the Tourism Event, a single payment will be made on a reimbursement basis upon Grantee’s submission of an invoice, final report, and appropriate supporting documentation of expenses.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Peter Chol
225.342.7385
pchol@crt.la.gov

Mailing Address:
Louisiana Office of Tourism
Competitive Grant Program
Attn: Peter Chol
P.O. Box 94291
Baton Rouge, LA 70804-9291

Physical Address for Express Mail / Hand-delivery:
Louisiana Office of Tourism
Competitive Grant Program
Attn: Peter Chol
1051 N. Third St., Room 342
Baton Rouge, LA 70802

URL for Full Text (RFP):

Geographic Focus:

USA: Louisiana