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Advertising Matching Grant Program

Grants to Florida Nonprofits and Agencies
for Tourism-Related Marketing Efforts

Agency Type:

Foundation / Corporation

Funding Source:

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Deadline Date:



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Grants of up to $2,500 to Florida nonprofit organizations and local government agencies to advertise tourism opportunities. Funding may be used for marketing initiatives that promote the State as a tourism destination. Eligible advertising includes broadcast, print, digital, social media, and out of home marketing.

Funding may also be used for brochure production, direct mail campaigns, website development, and other related programs and projects.

GrantWatch ID#:

GrantWatch ID#: 179174

Estimated Total Program Funding:


Estimated Size of Grant:

Each grant awarded under the grants program shall be limited to no more than $2,500.

Term of Contract:

All project/program expenditures must be completed during the period of July 1, 2018, through June 15, 2019.

Additional Eligibility Criteria:

To receive an award under the Advertising Matching Grant Program, the applicant must be a local government or a nonprofit corporation located within the boundaries of and serving a local government.

All grants shall be restricted to local governments and nonprofit corporations serving and located in municipalities having a population of 50,000 persons or less or in counties with an unincorporated area having a population of 200,000 persons or less.

Marketing efforts cannot include VISIT FLORIDA opportunities, i.e. Welcome Center brochure distribution or VISIT FLORIDA produced publications.

Pre-Application Information:

Applications for FY18/19 Grant Program will open December 5, 2017 and will close February 4, 2018. All applicants will be notified of their award status with a letter from VISIT FLORIDA, early June 2018.

Each grant awarded under the grants program must be matched by non-state dollars. This is a dollar for dollar matching grant.

No applicant may use any other VISIT FLORIDA grant funds, for the same project or as matching funds. Dollar-for-dollar match and/or in-kind goods or services must be demonstrated. Staff salaries are not eligible towards matching funds. In-kind goods or services must be provided by third party entities.

The Advertising Matching Grant program is a reimbursement grant program.

Grants Toolkit:

Application Video Tutorial:

Webinar 2018-2019 Grant Program Overview:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Should you have any questions, please contact:

2540 W. Executive Center Circle, Suite 200
Tallahassee, Florida 32301

(877) 435-2872

URL for Full Text (RFP):

Geographic Focus:

USA: Florida