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Rural Marketing Grant

Grants to Nevada Nonprofits, Agencies, and Local
Tourism Entities to Attract Tourists to Rural Areas

Agency Type:


Funding Source:

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Nevada Division of Tourism

Deadline Date:

02/21/21 5:00 PM


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Grants to Nevada nonprofit organizations, government agencies, and local tourism entities to promote, enhance, and develop the tourism industry in rural communities throughout the State. Funding is intended to support local, statewide, and territory-wide initiatives that will market towns to visitors and increase overnight stays. Eligible marketing projects include video production; online, radio, television and print advertising; brochures; tourism community assessments; attending travel/trade shows and more.

Grant funds are used to promote travel and tourism, and to assist organizations in:

  1. Developing plans and programs for marketing and advertising which are consistent with the state plan;
  2. Promoting specific events and attractions in their communities including adventure, arts, cultural, history, and others that have potential to generate tourism;
  3. Becoming members of and attending conferences or conventions of other professional tourism organizations;
  4. Providing educational workshops and seminars on topics such as marketing, hospitality, event management skills, or facility improvement in local communities;
  5. Providing for unique research and model projects which would inventory, assess, compare, plan or assist development, or demonstrate feasibility of nonprofit attractions in rural Nevada;
  6. Evaluating the effectiveness of the local programs and events.

A preference will be given to projects that embrace more than one political subdivision such as umbrella organizations, territories, chambers or other similar groups, or to projects which have the highest potential for drawing non-local attendance in the following ranking:

  1. Multi-Jurisdictional. Projects, which will develop, promote and improve tourism for several political subdivisions of the state so as to have the largest impact economically and in media exposure for many jurisdictions.
  2. National or International Impact. Projects which are unique unto themselves or unique to Nevada which help to create media exposure nationally and internationally for the project and the state, and thus help to promote tourism to and within the state through increased awareness and interest.
  3. Destination. Projects, which develop, promote and improve tourism to attract tourists to stay in rural Nevada, preferably for several nights.
  4. Regional Impact. Projects, which attract tourists from other states, and/or projects, which draw non-local attendance such as, organized tours, FAM tours, educational workshops and seminars, model projects, and marketing plans.
  5. Events. Events, which are new, and being developed or annual events, which do not qualify, in any of the above categories.

For information about eligible expenses, see:

GrantWatch ID#:

GrantWatch ID#: 179751

Estimated Total Program Funding:


Estimated Size of Grant:

The marketing territories set up by the Division of Tourism may apply for up to $5,000 under regular application procedures.

Term of Contract:

Grant funds must be obligated and/or expended for invoices due in the same fiscal year as awarded.

Expenditures by a grantee can commence (immediately) upon Commission approval as specified in the Grant Agreement and must be within the grant fiscal year boundaries. Reimbursement cannot be made until after the execution of the Grant Agreement and all other billing procedures are followed.

Additional Eligibility Criteria:

Non-profits and local tourism entities are eligible to apply for funding in this program. Grant funds will be distributed to political subdivisions of the state, to fair and recreation boards, and to local or regional nonprofit organizations which promote travel and tourism.

The Division of Tourism will consider applications as follows:
a. Applications from any of the territory organizations if they involve territory-wide or statewide impact.
b. Applications from nonprofit organizations based in communities of less than 100,000 population (2010 U.S. Census) regardless of the county in which the community is located.
c. Applications from nonprofit organizations based on Tribal Lands.
d. The Division of Tourism will not consider applications from communities in excess of 100,000 population unless part of a territory application as specified in "a" or unless part of a multi-jurisdictional application involving one or more communities as specified in "b".
e. Higher priority will be given to applications submitted from jurisdictions, which collect transient occupancy taxes where taxable lodging exists.

Not fundable:
- Capital investments or improvements.
- Salaries, cost over-runs, overhead, staff food or lodging, staff benefits, entertainment or transportation, supplies (except as authorized).
- Equipment purchase.
- Communications by telephone, telegraph, telex (except as authorized).
- Administrative postage and bulk permit fees. Other postage that is specifically expended on direct mail or bulk rate mail related to the application project is acceptable provided a postmaster's receipt is presented.
- Non-budgeted expenses.
- Expenses incurred or commitments made prior to the grant award.

Pre-Application Information:

Applications open: 8 a.m. Feb. 1, 2021 | Applications close: 5 p.m. Feb. 21, 2021

Each recipient must provide an amount of money, at least equal to the amount of the grant, for the same purpose, except, the Division of Tourism may, if convinced that the recipient is financially unable to do so, provide such a grant with less than equal matching money provided by the recipient.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online:

Direct questions to:
Shari Bombard

Nevada Division of Tourism
401 N. Carson Street
Carson City, NV 89701

URL for Full Text (RFP):

Geographic Focus:

USA: Nevada

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