Rural Marketing Grant
Grants to Nevada Nonprofits, Public Agencies, and Local
Tourism Entities to Increase Tourism in Rural Areas
Tourism Entities to Increase Tourism in Rural Areas
Nevada Division of Tourism
Grants to Nevada nonprofit organizations, public agencies, and local tourism entities to develop, improve, and promote the tourism industry in rural communities throughout the state. This program enables rural communities to market their towns to visitors and increase overnight stays in local lodging facilities.
TravelNevada awards $1.65 million per year to rural partners for a variety of marketing projects, including video production, online, radio, television and print advertising, brochures, tourism community assessments, attending travel/trade shows, and more.
A goal of the tourism matching grant program is for the grant money awarded to serve as "seed" money to help a project get started or grow and for future matching grant awards for projects to decrease as each event or promotion becomes successful enough to be self-sustaining. This will allow appropriated funds to assist other new events to get started or expand so as to bring additional tourism to Nevada, or to be used in destination marketing.
Funding allocation will consider measurable results provided by the prospective grantee organization. Each grant application should project the expected increase in visitor/tourist numbers and provide an estimate of the financial impact upon the local economy.
Grant funds will assist communities in:
a. Developing plans and programs for marketing and advertising which are consistent with the state plan;
b. Promoting specific events and attractions in their communities including adventure, arts, cultural, history and others that have potential to generate tourism;
c. Becoming members of and attending conferences/conventions of other professional tourism organizations;
d. Providing educational workshops and seminars on topics such as marketing, hospitality, event management skills or facility improvement in local communities;
e. Providing for unique research and model projects which would inventory, assess, compare, plan or assist development or demonstrate feasibility of non-profit attractions in rural Nevada;
f. Evaluating the effectiveness of the local programs and events.
Preference will be given to projects which embrace more than one political subdivision such as umbrella organizations, territories, chambers or other similar groups, or to projects which have the highest potential for drawing non-local attendance in the following ranking:
a. Multi-Jurisdictional. Projects, which will develop, promote and improve tourism for several political subdivisions of the state so as to have the largest impact economically and in media exposure for many jurisdictions.
b. National or International Impact. Projects which are unique unto themselves or unique to Nevada which help to create media exposure nationally and internationally for the project and the state, and thus help to promote tourism to and within the state through increased awareness and interest.
c. Destination. Projects, which develop, promote and improve tourism to attract tourists to stay in rural Nevada, preferably for several nights.
d. Regional Impact. Projects, which attract tourists from other states, and/or projects, which draw non-local attendance such as, organized tours, FAM tours, educational workshops and seminars, model projects, and marketing plans.
e. Events. Events, which are new, and being developed or annual events, which do not qualify, in any of the above categories.
The following are Fundable Expenses for the purpose of the grant funds:
a. Administration of Territories. The marketing territories set up by the Division of Tourism may apply for up to $5,000 under regular application procedures. Funds will be transferred to the designated entity agreed upon by the territory once approved by the Commission.
Eligible costs are:
- Long distance phone calls related to territorial business (meetings or follow- up to ads and inquiries); phone calls must be logged and backed up with a phone statement;
- Postage for meeting notices, proper territory business and inquiry response;
- Photocopying costs related to territory business;
- Stationery supplies for territorial mail;
- Mileage reimbursement for travel to territory meetings by a member of each county within the territory. The amount allowed for mileage reimbursement shall be the official state rate based on current year GSA rates or exact gasoline costs. The maximum amount for mileage reimbursement to attend territory meetings shall not exceed 50% of the funding provided for in the territory administrative cost grants and must be specifically requested in the administrative grant application. The chairperson of each territory will be responsible for the administration of the mileage reimbursements. All official State of Nevada forms and procedures for mileage reimbursement must be followed.
b. Advertising. The purchase of advertising space or time, the reasonable fees of a recognized advertising agency, production or fulfillment costs. Priority will be given to advertising in state-sponsored media buys, such as the annual Sales Guide.
c. Audio-Visual Presentations. Printing, photography, separations, art services, services of a recognized advertising agency or audio-visual firm. Project must have a plan for use in targeted regions, organizations and trade shows outside the local area and/or use in a local area.
d. Destination Marketing Plans. Five-year tourism destination marketing plans which include a market review, establishing specific objectives and strategies for marketing, advertising, sales promotion, execution, measurement and evaluation. Destination marketing is intended to attract more tourists to stay in an area for longer periods.
e. Events. Non-local advertising, promotional literature, measurable publicity outside the local area. Events that attract significant non-local attendance will be considered on a case-by-case basis. Advertising must encourage attendance from out of town, county and/or state. Overnight stays are preferable when possible.
f. Familiarization Tours. Reasonable expenses for transportation, food, and lodging for the invited travel professionals, provided the end result is measurable publicity for the area and/or the development of saleable tour itineraries within the area or the state.
g. Research. Projects related to developing statistical information or background for the further development of marketing and advertising programs, attractions and economic impacts upon areas within the state. Projects must complement and/or supplement ongoing research undertaken by the Division of Tourism.
h. Travel Promotion Literature. Printing, layout, design, typesetting, color separations, photography and distribution of literature. General promotional brochures should be in conformance with Division of Tourism standards for brochure size and distribution. Consideration will also be given to other specially targeted literature that may not need to conform.
i. Travel Shows. Booth rental, equipment, and services rental, reasonable shipping costs for booth and literature.
The marketing territories set up by the Division of Tourism may apply for up to $5,000 under regular application procedures. Other amounts vary per project.
Funds may be committed or expended until June 30, 2018.
Grant funds will be distributed to political subdivisions of the state, to fair and recreation boards, and to local or regional non-profit organizations which promote travel and tourism.
The Division of Tourism will consider applications as follows:
a. Applications from any of the territory organizations if they involve territory-wide or statewide impact.
b. Applications from nonprofit organizations based in communities of less than 100,000 population (2010 U.S. Census) regardless of the county in which the community is located.
c. Applications from nonprofit organizations based on Tribal Lands.
d. The Division of Tourism WILL NOT consider applications from communities in excess of 100,000 population unless part of a territory application as specified in "a" or unless part of a multi-jurisdictional application involving one or more communities as specified in "b".
e. Higher priority will be given to applications submitted from jurisdictions, which collect transient occupancy taxes where taxable lodging exists.
The following are not fundable expenses for the purpose of these grant funds:
a. Capital investments or improvements.
b. Salaries, cost over-runs, overhead, staff food or lodging, staff benefits, entertainment or transportation, supplies (except as authorized in Item 7f of the Guidelines).
c. Equipment purchase.
d. Communications by telephone, telegraph, telex (except as authorized in 7.a.1 of the Guidelines).
e. Administrative postage and bulk permit fees. Other postage that is specifically expended on direct mail or bulk rate mail related to the application project is acceptable provided a postmaster's receipt is presented.
f. Non-budgeted expenses.
g. Expenses incurred or commitments made prior to the grant award.
The application period for FY2018 1st Cycle will open on February 6, 2017. The deadline is April 21, 2017.
The application period for FY2018 2nd Cycle will open on August 7, 2017. The deadline is September 29, 2017.
Events, promotions, and advertising, which take place in July and August, should apply for grant funding in the previous fiscal year.
Each recipient must provide an amount of money, at least equal to the amount of the grant, for the same purpose, except, the Division of Tourism may, if convinced that the recipient is financially unable to do so, provide such a grant with less than equal matching money provided by the recipient. Organizations requesting a waiver of any portion of the matching funds must submit a verifiable statement of need.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
Register and apply online:
Kari Frilot, Rural Programs Manager, Sales and Industry Partners
Nevada Division of Tourism
401 North Carson Street
Carson City, Nevada 89701
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