will continue to serve the nonprofit and small business community during the COVID-19 global crisis.  In addition to posting new COVID-19 Coronavirus funding opportunities, we will continue to update active grants with new extended grant deadlines.  While we are carefully monitoring funding opportunities and updating throughout each day, the situation is dynamic. We ask that all GrantWatch members review the URL listed in the grant posting and all material provided by the funding source prior to submitting applications.

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Special Events and Tourism Related Activities Committee (SETRAC) Grant Program

Grants to North Carolina Nonprofits, For-Profits, and
Agencies to Promote Tourism in Eligible Regions

Agency Type:


Funding Source:

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Greensboro Area Convention and Visitors Bureau (GACVB)

Deadline Date:

05/01/20 5:00 PM


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Grants to North Carolina nonprofits, for-profits, and agencies in eligible regions for marketing activities and cultural events that promote tourism and attract visitors to the area. Funding is intended to support specific tourist-related activities, such as arts and cultural events; or to promote, improve, construct, finance or acquire facilities or attractions that enhance the development of tourism. The goal of the program is to stimulate and assist organizations in the Greensboro and Guilford County area, and to increase tourism.

Funding decisions are based on an applicant’s ability and intent to attract visitors to the area and generate increased hotel/motel room night stays from outside the immediate Greensboro area.

The primary function of a project submitted for funding must be promotional or marketing in nature, designed to enhance and develop Greensboro’s and Guilford County’s image as a leisure/travel destination. In making decisions on applications the GACVB Board of Directors will consider such factors as the type and scope of the organization or agency applying, the effect and impact of the proposed project on travel and tourism, the time span in which the project will be completed, the amount of funding requested, the project’s ability and intent to attract visitors to Greensboro on a continuing basis, and the overall merit of the project.

The project must be designed to stimulate economic activity for the organization or agency, and in turn, the City of Greensboro.

GrantWatch ID#:

GrantWatch ID#: 180396

Estimated Total Program Funding:


Estimated Size of Grant:

Brochure funding: up to $5,000.

Term of Contract:

Funds awarded will be disbursed no sooner than 60 days following award decisions by the GACVB Board of Directors.

Additional Eligibility Criteria:

Only projects submitted by organizations in the Greensboro/Guilford County area (excluding High Point and Jamestown) will be considered for funding. Projects must be tourism or culturally related and will be granted funds only on the basis that they enhance the development of travel and tourism.

Funds will not be granted for normal and routine operating and administrative expenses of the organization applying. Routine expenses include postage; telephone charges; shipping, salaries, bonuses, lodging, transportation, or entertainment cost for any staff member, consultant or other employee of an applying agency or organization.

No recipient that has failed to complete a previous grant satisfactorily will be eligible for a subsequent grant until the previous grant has been settled.

In the event an applicant pursues funding for brochure production, monies awarded will be limited to development and first printing of a brochure and not subsequent printings of the brochure. Funds will not be awarded for additional printings of an existing brochure.

Pre-Application Information:

Financial grants are made once during the fiscal year, in July. The deadline for applications is Friday, May 1, 2020, at 5:00 PM.

The notification deadline is July 21, 2020.

Brochure funding will be awarded as a dollar for dollar match; for every one dollar spent by a grant recipient, the bureau will match one dollar.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Submit applications and direct questions to:
Greensboro Area Convention and Visitors Bureau
Attn: SETRAC Grants Administrator
2411 W. Gate City Blvd.
Greensboro, NC 27403

James Watterson, SETRAC Grants Administrator

URL for Full Text (RFP):

Geographic Focus:

USA: North Carolina: Greensboro/Guilford County area (excluding High Point and Jamestown)

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