Advertising and Marketing Grant, Sponsorship Grant

Grants to Sweetwater County, Wyoming
Nonprofits to Promote Tourism Opportunities

GrantWatch ID#: 180598
Agency Type:

Foundation / Corporation

Sweetwater County Joint Travel and Tourism Board


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Grants of up to $6,000 to Sweetwater County, Wyoming nonprofit organizations to support conventions, conferences, celebrations, and events that will enhance the tourism economy. Funding is available for advertising and marketing costs, as well as event sponsorship. Applications will be evaluated according to the following criteria:

-Number of participants from outside of Sweetwater County
-Number of room nights generated
-Estimated economic impact on the area as a whole
-Opportunity to maintain and grow the event in Sweetwater County on an annual basis

Types of Grants:

1) Advertising & Marketing Grants

Applicants that need to advertise to bring out-of-county attendees and participants to an event may qualify for an advertising & marketing grant.

The Sweetwater County Joint Travel and Tourism Board will consider the following mediums eligible for advertising & marketing grants; however, reimbursement is limited to 30% of in county advertising expenditures and 100% out of county advertising expenditures:

-Posters and Promotional Flyers
-No Bids Needed
-Magazine advertising
-Newspaper advertising
-Radio advertising
-Television advertising

2) Sponsorship Grants

Events that draw substantial out-of-county overnight visitors to Sweetwater County without the need to advertise (i.e. conventions, culminating events, member events, events at registration capacity) may qualify for a sponsorship grant.

The Board will provide Sponsorship Grant funds for the following event expenses:

-Event Registration Forms
-Entertainment at Event
-Event Officials/Judges
-Event Awards (given away)
-Event T-shirts
-Speakers/Presenters at Event
-Rental Equipment for Event
-Event Space Rental
-Free Event Programs
-Event Brochures
-Event Posters
-Refreshments (food and/or non-alcoholic beverages) at Event

Marketing Bonus (Advertising & Marketing and Sponsorship Grants):

The Sweetwater County Joint Travel & Tourism Board will provide marketing bonuses to grant applicants that would benefit from additional out-of-county advertising. The marketing bonus will be 25% of the approved grant amount and will be implemented by the Travel & Tourism office.

The maximum grant for an Advertising & Marketing Grant or Sponsorship Grant is is $6,000.

Grants are available to Sweetwater County nonprofit organizations.

Sectarian groups and religious institutions are NOT eligible.

Applicants must provide Tax ID/EIN number for verification.

The Board will not provide Advertising & Marketing grant funds for the following:
-Phone expenses
-Equipment, portable advertising space, entertainment, administration
-Officials, judges, presenters, teachers, facilitators, etc.
-Event programs and other print projects for on-site use only or sold for profit
-Alcoholic beverages

The Board will not provide Sponsorship Grant funds for the following:
-Alcoholic Beverages
-Items sold for profit at event
-Cash prizes

(Note: A minimum of 3 competitive bids from qualified vendors must be included with the grant application for projects that require printing fees and/or production costs. Preference will be given to in-county bidders when the bid does not exceed the lowest bid from an out-of-county bidder by more than 5 percent, except when the quality of the product or service is inferior to the lower bid.)

Application Deadlines:

Grant Hearings are held the 2nd Wednesday of March, June, September and December each year.
Applications will only be accepted if received by mail or hand delivered:
- No more than 12 (twelve) months before the scheduled start date of project, and
- No less than 20 (twenty) Business days prior to grant hearing.

2017 Grant Hearings:
-March 8, 2017
Western Wyoming Community College, Room 205, Green River @ 5:30 pm
Application Deadline: February 9, 2017

June 12, 2017
Western Wyoming Community College, Room 1006, Rock Springs @ 5:30 pm
Application Deadline: May 18, 2017

September 13, 2017
Western Wyoming Community College, Room 205, Green River @ 5:30 pm
Application Deadline: August 17, 2017

December 13, 2017
Travel and Tourism Office, Rock Springs @ 5:30 pm
Application Deadline: November 16, 2017

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applications must be mailed or hand-delivered to:

404 N Street, Suite 304
Rock Springs, WY 82901

Direct questions to: (307) 382-2538

See the full text of this grant

USA: Wyoming: Sweetwater County

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