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Event Advertising Grant

Grants to Utah Nonprofits, Companies, and Individuals for
Events that Will Enhance Tourism Within Grand County

Agency Type:


Funding Source:

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Moab Area Travel Council (MATC)

Deadline Date:

08/15/17 5:00 PM Receipt


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Grants to Utah nonprofits, companies, or individuals for events that will enhance local tourism in Grand County. Preference will be given to the development of new events, however, funding may also be used towards expanding current events as well. Funding is intended to support events that will exceed more than one day in duration and encourage out-of-area visitors primarily during the months of November, December, January and February.

The purpose of the grant is to increase the level of tourism in Grand County, through creating new, enlarging existing and encouraging events that could become annual events by providing additional funds for advertising purposes. An event is defined as a period of time specifically for a special purpose, which does not occur on a daily basis. Events could include, but are not limited to, the following:

- Races
- Festivals
- Dramatic Productions
- Cultural Events

Funding new events will be given consideration over existing events and events that can demonstrate that they will encourage green practices will be given consideration on the scorecard for their efforts. Green practices will be considered based on the standards indicated on the following website, but not limited to them.

Event planners/grantees should show plans to duplicate their event on an annual basis and demonstrate fiscal responsibility within five years. The Travel Council will favor events that are moving toward sustainability.

GrantWatch ID#:

GrantWatch ID#: 181518

Additional Eligibility Criteria:

Event advertising proposals can be made by any individual, company, or nonprofit organization with a valid tax return, business license or 501(c)3 documents and can be for first time or fledgling events.

Examples of unacceptable advertising are: facilities, administration, awards and prizes, permits, postage, t-shirts, etc.

No grant will be made for the promotion of religion or for any cause designed primarily to benefit or disseminate a political agenda rather than directly benefit the promotion of tourism.

The funds cannot be used to promote private business. This does not include indirect benefit as a by-product of the activity. A clear distinction between the event applicants and any single business must be articulated.

Pre-Application Information:

Applicants are encouraged to submit applications early, as this will allow staff more time to review the applications and notify the applicant if anything is incomplete or missing.

Applicant(s) must match the requested grant and a minimum of 50% of the applicants match must be cash. Example: If an event is requesting $4000 from The Moab Area Travel Council, applicants must put up a match of $4000, $2000 in cash and 50% in-kind, or all in cash. The funding received from the Moab Area Travel Council and your 100% match must be spent on advertising, 50% of your match can be in kind.

Presentations will be held on September 12, 2017.

Granted funds will be allocated in two installments. The first payment will be made upon
receiving the signed contract and an invoice from the grantee. The final payment will be made
when the grantee has completed the event and submitted its final report. Payments will only
be made to the event applicant, not to their vendors.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Address grant applications to:

Moab Area Travel Council
P.O. Box 550
Moab, UT 84532

Elaine Gizler, Executive Director
Phone: 435-259-1370

84 North 100 East
PO Box 550
Moab, UT 84532

URL for Full Text (RFP):

Geographic Focus:

USA: Utah: Grand County