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Park County Travel Council (PCTC) Grant

Grants to Park County, Wyoming Nonprofits
to Promote the Local Tourism Industry

Agency Type:


Funding Source:

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Park County Travel Council (PCTC)

Deadline Date:

10/15/18 5:00 PM


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Grants to Park County, Wyoming nonprofit organizations for projects and programs that promote the local tourism industry. The purpose of this grant program is to improve and enhance destination and overnight tourism; support the effective marketing and development of programs, and promote travel and tourism within the various geographic areas and economic centers in Park County.

Marketing projects eligible for funding are:
a. Regional/national advertising campaigns in electronic or printed media;
b. Participation in educational travel related programs;
c. Production of travel promotion and audio-visual presentations such as movies, slide shows, etc.;
d. Production of travel promotion literature such as motivational publications and brochures;
e. Market research studies specifically aimed at identifying target markets at which marketing programs will be directed; and
f. Promotions and solicitations of conventions, meetings and seminars.

The specific categories of costs to be considered within an acceptable project are:
a. Advertising: 1) Purchase of space and time, fees of a recognized ad agency, and production costs. 2) Authorized grantee is financially responsible for a minimum of 100 percent of the cost of the portion of the ad used by the individual business, entity, or member of that grantee organization. b. Participation in educational travel related programs;
c. Travel Shows: Rental of booth space, rental of equipment and services required for the show, shipping and drayage costs for booth, literature, and registration fees;
d. Audio-Visual Production: Printing, photography, separations and artists' services;
e. Research: By contract between the organization and recognized research firm or consultant. Copies of a draft, unsigned contract must be submitted with the organization's application. Specific goals, objectives, costs and the time frame of the research project must be identified; and
f. Administration: Staffing salaries for eligible community visitor centers only.

Projects must be compatible with other travel marketing programs funded by the Council and with the Wyoming Office of Tourism's marketing programs.

Advertising programs submitted for funding assistance should be designed specifically to encourage visitors from outside Park County.

Consideration of vendors outside Park County should only be made when the organization is unable to obtain the materials or services in Park County, the cost is substantially lower, or the materials or quality of the Park County vendor are inferior.

Organizations are encouraged to consider projects that have not been undertaken before and that they would otherwise not be able to undertake without this funding program. Funding of repeat projects will be judged on the basis of effectiveness, potential for growth, improvements in quality and the results of the previous project.

Evaluation of Applications:

The Council will receive, review and make recommendations on the applications and will make the awards from among the applications by majority vote. The following questions will be asked pertaining to each application, and the answer will be evaluated:

1. Are the markets and messages compatible with the Council's existing or proposed programs? To avoid duplication of publications in which the Council advertises, can a co-op ad be placed in these publications as indicated on the Media Plan/Schedule?

2. Is there a recognizable economic benefit to Park County beyond the organization(s) direct involvement?

3. Is the project designed to draw visitors from outside Park County and encourage them to travel throughout the county? The Council will not fund projects designed only to retain visitors already in Park County or those that concentrate on local media promotion and distribution.

4. Does the program stand a good chance of satisfying its stated objectives? Is it effective and feasible?

5. Does there appear to be the potential for a favorable ratio to tourist dollars received in relation to marketing funds expended? Is the project efficient?

6. Does the project benefit a shoulder season or slow season of the year?

7. Is the project new or is it one that has been undertaken before? If it was undertaken before, did it achieve the desired results?

8. Is the application thorough and complete? Has the applicant overlooked some costs that appear imminent or necessary for the successful completion of the proposed project? Is the extent and operation of the project clearly outlined?

9. Does the applicant have the financial ability to provide the funds necessary to carry the project to its successful completion? Does this project have the capability of being self-sufficient in the future?

10. Does the applicant possess or has he/she made arrangements to secure the technical ability to complete the project satisfactorily?

11. Is there a need for assistance from the Council's funding program? Does the applicant really need assistance to create or carry out the project?

12. Does the applicant have the wherewithal to provide accounting and reporting and track the number of out of county participants?

13. Will the project increase the lodging tax revenue for Park County? After thorough evaluation of the application for general merit, total cost, potential effectiveness, efficiency and other pertinent factors in respect to the proposed project, the Council shall approve or disapprove the application. The applicant will receive notification in writing of the Council's decision.

GrantWatch ID#:

GrantWatch ID#: 181605

Additional Eligibility Criteria:

Organizations eligible to apply for grants shall be "nonprofit organizations", under the laws of the State of Wyoming, which have projects for the promotion of tourism within Park County.

Organizations applying must have the capability of attracting visitors to Park County.

The costs specifically excluded from funding are:
a. Purchase of equipment;
b. Use of temporary, portable advertising signage, including permanent billboards;
c. Communications: Telephone, website host;
d. Expenses of commitments made prior to project approval. The grant will not cover any expenses paid before the date of project approval. Any contractual commitments made between the project sponsor and the supplier will be the sole responsibility of the sponsor;
e. Any non-budgeted expense which is not presented in the budget and approved contract. No contingency can be allowed; and
f. Sales Items: Travel promotion items such as audio-visual tapes, cassettes, brochures, posters, etc., produced for sale except in cases where profits are reinvested in the program and used for further tourist promotion. Projected profits should be included in the organization's overall, long-range tourism promotional plan.

Pre-Application Information:

Organizations using matching funds from another entity or the private sector shall be given special consideration. Proof of pledges or applications should be submitted to the Council.

Organizations which come to the Council with funds of their own already committed to the project and requesting matching funds will be given special consideration.

The Council encourages those organizations not familiar with the PCTC grant program to contact the PCTC Marketing Director and explain their proposed project, dates and any other factors that might be relevant before undergoing the formal application process. The Council may offer suggestions on the project and will recommend whether or not the organization should proceed with the formal application.

The grant deadline is 5:00 PM on Monday, October 15, 2018.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Applications are to be submitted to:

Park County Travel Council
Attn: Claudia Wade
P.O. Box 2454
Cody, Wyoming 82414

Park County Travel Council
Attn: Claudia Wade
836 Sheridan Avenue
Cody, Wyoming 82414

Park County Travel Council
Attn: Claudia Wade

URL for Full Text (RFP):

Geographic Focus:

USA: Wyoming: Park County