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Tourism Advancement Program - Major One Time Special Event

Grants to Florida Organizations in
Eligible Areas to Promote Local Tourism

Agency Type:

Local

Funding Source:

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Miami Beach Visitor and Convention Authority (MBVCA)

Conf. Date:

02/26/21

LOI Date:

03/12/21

Deadline Date:

03/22/21 12:00 PM

Description:

Request a Grant Writer

Grants of up to $45,000 to Florida nonprofit organizations and businesses in eligible areas for important events that promote the local tourism industry. Applicants must meet with program staff and submit preliminary information prior to applying. Funding is intended for programs that benefit Miami Beach. The grant supports events that are new or one-time, have the potential to become recurring, can generate a significant tourism return, and that may have an extraordinary national or international tourism impact for Miami Beach.

Minimum Required Criteria (2 of 3 must be met):

  • 200 Confirmed hotel room nights in Miami Beach
  • 1,000,000 Contracted media impressions 
  • 1,000,000 Contracted television or cable broadcast

The panel will provide priority attention to the following tourism development objectives in regard to making funding decisions:

  • Television Coverage: Programs with confirmed television coverage and viewership from a major network or cable provider.
  • Development Areas: Programs that occur during the months of June - September and during national holidays; programs that help expand the positive impact of tourism into North Beach and other under-utilized areas of Miami Beach.
  • Confirmation of Hotel Room Nights: Programs with confirmed hotel room blocks of 75 hotel room nights or more in a Miami Beach hotel.
  • Significant Impact: Programs that have a track record or a demonstrable potential to provide a significant national and/or international return for Miami Beach in regard to publicity and visitorship.
  • Long-Term Planning: Year-round activities, series of events, and entire seasons that demonstrate comprehensive and strategic approaches to building effective cultural tourism programs.
  • Open to the Public: Programs, events, and activities that are open and accessible to Miami Beach visitors and residents.
  • Event Quality and Reputation: Events that attract high-caliber and high-profile artists to perform in Miami Beach; events with an outstanding national or international reputation.

GrantWatch ID#:

GrantWatch ID#: 182062

Estimated Size of Grant:

The maximum grant request is one-quarter of the actual project budget, up to a maximum of $45,000.

Term of Contract:

The project period is between October 1, 2020, and September 30, 2021:
- First Period: October 1, 2020 - January 31, 2021
- Second Period: February 1, 2021 - May 31, 2021
- Third Period: June 1, 2021 - September 30, 2021

Additional Eligibility Criteria:

Nonprofit and for-profit organizations may apply.

Additional requirements:
- Applicant organizations must be incorporated for a minimum of one year from the event start date to be eligible to apply for a grant. If applicant organization has been incorporated less than a year, a Fiscal Agent, with a minimum of one year of incorporation from the event start date, may apply on their behalf.
- Applicants presenting to the Board must be registered as lobbyists with the City of Miami Beach.
- Applicants should be prepared to make a brief presentation about their program and be ready to respond to questions from the MBVCA Board. Applicants must be present at the meeting to be considered for funding.
- At least 50% of the events must take place within the City of Miami Beach.
- Programs must have accessibility to the public

For a list of ineligible expenses, see: https://www.miamibeachvca.com/core/fileparse.php/1403/urlt/2020-2021-TAP_Major-One-Time-Special-Event_Guidelines-Only.pdf#page=6

Pre-Application Information:

Tourism Partnerships are only reviewed once during the first period of each fiscal year. All other grant categories will be reviewed according to the event and/or project date.

First Period: October 1, 2020 – January 31, 2021
- Prospective Applicants must meet with MBVCA Staff by: Friday, August 28, 2020, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by: Friday, September 4, 2020, by 3:00 PM
- Draft Application and Application Attachments must be submitted by: Friday, September 6, 2019, by 3:00 PM
- Final Application Deadline: Monday, September 21, 2020, by 12:00 PM
- Board Meeting Date: TBA in September/early October 2020

Second Period: February 1, 2021 – May 31, 2021
- Prospective Applicants must meet with MBVCA Staff by: Friday, November 13, 2020, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by: Friday, November 20, 2020 by 3:00 PM
- Draft Application and Application Attachments must be submitted by: Wednesday, December 2, 2020, by 3:00 PM
- Final Application Deadline: Friday, December 11, 2020, by 12:00 PM
- Board Meeting Date: TBA in December 2020/January 2021

Third Period: June 1, 2021 – September 30, 2021
- Prospective Applicants must meet with MBVCA Staff by: Friday, February 26, 2021, by 4:00 PM
- Project Information and Required Grant Criteria must be submitted for approval by Friday, March 5, 2021, by 3:00 PM
- Draft Application and Application Attachments must be submitted by: Friday, March 12, 2021, by 3:00 PM
- Final Application Deadline: Monday, March 22, 2021, by 12:00 PM
- Board Meeting Date: TBA in April 2021

All organizations must be registered as lobbyists with the City of Miami Beach City Clerk’s office prior to presenting to the MBVCA Board.

Pre-proposal conferences must take place with the administration before applying.

Grants Program Information: https://www.miamibeachvca.com/grants-program/

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply online: https://www.miamibeachvca.com/portal/login/

Miami Beach Visitor and Convention Authority
1701 Meridian Avenue, Suite 403
Miami Beach, FL 33139
305.673.7050

URL for Full Text (RFP):

Geographic Focus:

USA: Florida: City of Miami Beach

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