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2021 United States Department of Agriculture (USDA) Summer Food Service Program (SFSP) Media Campaign

Contract for Services to a Mississippi Vendor to Promote
Summer Nutrition Programs for Low-Income Children

Agency Type:


Funding Source:

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Mississippi Department of Education (MDE) - Office of Child Nutrition

Deadline Date:

04/08/21 5:00 PM CST Receipt


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Contract for services to a Mississippi qualifying vendor to plan and implement a media campaign to promote parents’ awareness of summer nutrition services for low-income children. The selected vendor will use a range of media resources, such as radio spots and mobile advertising, as part of the campaign.

The offeror of this proposal shall provide the following:

  • Media strategy planning and execution for the 2021 USDA Summer Food Service Program. The Program will be publicized throughout the state to increase parents' awareness of more than 750 feeding sites available for all children (multicultural) through age 18 when school is out for summer.
  • Provide media coverage proposal to MDE to include a minimum of two types of coverage (e.g. radio sports, mobile advertising); and
  • Review program information and data (Attachment D) provided by the MDE to determine media coverage locations and saturation for the anticipated date range of May 25 through June 30, 2021.

GrantWatch ID#:

GrantWatch ID#: 183417

Number of Grants:


Estimated Size of Grant:

Total budget for advertisement costs and staff services will not exceed $48,000.

Term of Contract:

The anticipated initial contract period shall be from when all parties sign through June 30, 2021.

Additional Eligibility Criteria:

The offeror shall provide the following minimum information:
- The name, telephone number, and email address of the offeror, the location of the offeror's principal place of business and, if different, the place of performance of the proposed contract;
- The age of the offeror’s business and average number of employees over a previous period of time, as specified in the Request for Proposal (RFP);
- The abilities, qualifications, and experience of all persons who would be assigned to provide the required services;
- A listing of other contracts under which services similar in scope, size, or discipline to the required services were performed or undertaken within a previous period of time, as specified in the RFP;
- A plan giving as much detail as is practical explaining how the services will be performed;
- Types of media coverage offeror anticipates utilizing, targeting areas of the state with a high percentage of children eligible for free lunch during the school year and low participation in SFSP and the 2020 National School Lunch Program (NSLP) and SFSP Data Sheet to review target areas.

For reasons for rejecting a proposal, see page 5 of the RFP in Supporting Documents below.

Pre-Application Information:

The deadline for submitting written questions by email is March 25, 2021 at 5:00 PM Central Standard Time (CST). Copies of all questions submitted and the responses will be posted to the MDE's website under the Public Notices section and will be available to the general public on March 30, 2021.

Proposals must be received by 5:00 PM (CST) on April 8, 2021.

Advertisement costs will be billed to the contractor and reimbursed by MDE.

Tentative Timeline:
- March 18, 2021: Release RFP
- March 18, 2021: Mail, email and post to the MDE website
- March 25, 2021: Deadline for RFP questions
- March 30, 2021: Deadline for program office response to questions and posting to website
- April 8, 2021: Proposal due by 5:00 PM (CST) to Procurement
- April 9, 2021: Proposal opening
- April 14, 2021: Evaluation of proposal
- April 23, 2021: Notice of Intent to Award
- Effective when all parties sign: Contract Start Date

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

One original sealed proposal response must be received at the following address based upon the delivery method used:

Ship RFP to (FedEx, UPS, etc.):

Monique Corley, Director
Office of Procurement
The Mississippi Department of Education
2021 USDA SFSP Media Campaign
359 North West Street
Jackson, MS 39201

Please Note:
In-person deliveries of proposals will not be accepted or considered for an award.

Gwenyth O'Quine

URL for Full Text (RFP):

Geographic Focus:

USA: Mississippi

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