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Publisher Project Support Program

Grants to Manitoba Publishers to Improve
Sales and Viability of Local Publishing Companies

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Manitoba Sport, Culture and Heritage

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Grants to Manitoba publishers for projects and activities to improve the sales and viability of publishing companies. Funding will be awarded to programs in the areas of production, technical, and operational initiatives. Priority will be given to projects that are part of a long-term business plan. Eligible applicants may be either book or magazine publishers.

The Publisher Project Support program assists Manitoba publishers with the costs of a single project that will increase their company’s efficiency, productivity and/or overall financial viability. This includes professional skills development, feasibility studies or research, magazine redesign or upgrade, magazine special issues, and magazine marketing initiatives. 

Eligible Publishing Projects:

  • Professional skills development (e.g., Banff or Simon Fraser University Programs)
  • Feasibility studies or research
  • Magazine marketing initiatives
  • Magazine special issue that is a first-time issue for the magazine involving significant and identifiable incremental costs
  • Wages for temporary magazine staff related to special projects or systems upgrading
  • Magazine redesign or upgrades
  • Project-specific upgrades to technology

GrantWatch ID#:

GrantWatch ID#: 183772

Estimated Size of Grant:

Grants awarded are based on an independent assessment of the project with support up to a maximum of 50% of total eligible costs. The maximum grant is $15,000.00. Total funding from all provincial sources cannot exceed 50% of eligible expenses. Actual grants may be less than amounts requested and subject to availability of funds.

Term of Contract:

Approved applicants will receive a Final Report form, which is due upon completion of the project on or before March 31.

Additional Eligibility Criteria:

Eligibility Criteria
All publishers must meet the following criteria:
-Be owned by a majority of Canadian citizens or landed immigrants residing in Manitoba, with the head office and the majority of operations in Manitoba;
-Be edited, published and printed in Canada;
-Be available for sale in Manitoba;
-Be an ongoing operation with publishing as a primary (75% of revenues and expenses must be publishing related);
-Respect all contractual agreements with its creators (writers, photographers, artists, etc.); and
-Have completed all projects previously supported by the program and met all outstanding
reporting requirements.

Eligible Book Publishers must:
-Be in active operation for at least two years;
-Have a backlist of at least four original, eligible titles* with at least two new titles published in the last year; and
-Have a majority of titles not authored by principles or employees of the company.

*Ineligible titles (those which cannot be included in calculations of eligible titles) include directories, index compilations, catalogues of exhibitions, books of fewer than 48 pages (except for children’s books), books for which the author does not receive a royalty, books to which the author has made a financial contribution toward publication costs and titles not authored by Canadian citizens or landed immigrants.

Eligible Magazine Publishers must:
-Have completed at least one uninterrupted twelve-month publishing cycle and been in operation for a complete financial year prior to the application;
-Be printed and appear in consecutively numbered or dated issues published under a common title, at regular intervals, not more than once every week and at least twice a year;
-Have a print run of at least 500 copies per issue and an average circulation of no less than 250 and of no more than 45,000 copies per issue or 500,000 copies per year;
-Publish no more than seven magazine titles, unless the total average circulation per issue for all titles published does not exceed 50,000 copies;
-Have at least 10% paid circulation and demonstrate an ability to grow the paid circulation market, those with less than 50% paid circulation may only apply for projects aimed at building the level of paid circulation (Indigenous, ethno-cultural, LGBTQ and official-language minority magazines are exempt from this circulation criterion);
-Be published at time of application through to the completion of an approved project;
-Contain an average of at least 70% Canadian editorial content, which will be calculated as a percentage of total editorial content;
-Have a minimum subscription price of $12.00 or more per year or $1.00 or more per single copy, or a single copy sold directly to individuals or through newsstands/retailers must be sold at $1.00 cover price or more per single copy (both the subscription and single copy prices must be clearly displayed in the masthead or on the cover); and
-Be available for sale by subscription.
*Ineligible magazines include newsletters, newspaper, in-house publications, those published only in an electronic format, comic books, trade or “business to business” magazines, those published only for controlled circulation or free distribution, those circulated only with newspapers, directories, catalogues, schedules, calendars, timetables, classifieds or listings, index compilations, advertising supplements and magazines that contain material that is illegal as defined in the Criminal Code.

Pre-Application Information:

Applications must be received at the Arts Branch on or before April 15. If this date falls on a weekend or statutory holiday, the deadline is the following business day.

Applicants are strongly encouraged to contact the program consultant before filling out an application.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Please send completed applications and all required supporting materials to:
Department of Sport, Culture and Heritage
Arts Branch
Mr. Perry Grosshans
Publishing and Arts Consultant
6th Floor, 213 Notre Dame Avenue
Winnipeg MB R3B 1N3
Phone #: 204-945-7581
Or by email to

URL for Full Text (RFP):

Geographic Focus:

Canada: Manitoba;

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