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Climate Change Needs Behavior Change

Prizes to USA, Canada, and International Organizations that
Promote Behavioral Shifts in Response to Climate Change

Agency Type:

Foundation / Corporation

Funding Source:

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Solution Search

Deadline Date:

08/07/18 5:00 PM ET


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Prizes to USA, Canada, and International organizations to support proven solutions that encourage people to adopt behaviors that will prevent or mitigate climate change. Applications are invited from innovative solutions that use social incentives, choice architecture, and emotional appeals to change the habits of people around the world.

Climate change needs behavior change. What people eat, what they buy and what they use contributes directly to climate change. In just eight months, humans consume what the earth can sustainably produce in a single year. Nearly two-thirds of global emissions are linked to both direct and indirect forms of human consumption – even conservative estimates for the potential of changing behaviors to reduce consumption of natural resources suggest an enormous contribution to reducing global emissions.

Human behavior is the root cause of climate change. It can also be the solution. But Solution Search believes that people are more complicated than the narrow solutions often designed to influence them. Knowledge about human behavior and decision-making can be used too help consumers make climate-friendly choices.

Changing behavior can be hard – but it’s not impossible. Innovators all over the world are already addressing climate change by inspiring individuals, households and communities to change their behavior. The problem is, these grassroots solutions often go unnoticed. This is the reason for launching Solution Search: Climate Change Needs Behavior Change – a worldwide contest to find and spotlight solutions that use behavior change to fight climate change.

To inspire people to change, Solution Search needs innovative solutions that meet them where they are – using the power of emotional appeals, social incentives and choice architecture while expertly applying economics and policy.

Solution Search is looking for solutions that apply behavior change insights to inspire and enable people to change the way they consume – the way they cook, eat, dispose of waste, purchase goods, travel, and more. What could these solutions look like? Campaigns and efforts that:

-Increase plant-rich diets
-Reduce end-user food waste
-Increase adoption of clean cookstoves
-Increase demand for products such as locally-grown staple trees, crops grown through regenerative or conservation agriculture, kelp or certified sustainable wood
-Reduce consumption of energy, water or relevant products, such as paper or cotton
-And otherwise reduce greenhouse gas emitting behaviors amongst individuals, households and communities

Do you have a successful strategy for helping consumers reduce their carbon footprint through behavior change? If so, you could win a cash prize, a workshop in Washington DC with fellow change-makers, and the opportunity to share your solution globally.

Solution Search has categorized behavior adoption strategies into three core approaches:
-Emotional appeals: Unleash the power of emotions to drive change
-Social incentives: Change social norms to influence adoption
-Choice architecture: Utilize context and timing to support change

The most urgent environmental challenges of the current time share one thing in common – to solve them, people have to start behaving differently. Submit your entry and explain how you've made a difference.

All entries will be judged based on the following criteria:
-Context Analysis: Clear description of the challenges and of the context in which it operates and the challenges it faces.
-Solution: Solution is fully developed, addresses contest question and implemented at some scale.
-Actions: Clear, concrete steps in implementation. Engaged key partners and stakeholders along the way. Entrant understands how actions could connect to external initiatives as well.  
-Results: Strong results associated with conservation, climate change and behavior change - and any additional co-benefits, such as economic, food security/nutrition and water.
-Sustainability: Sustainable solution that can continue into the future.
-Return on investment: Positive return (financial, social, or other) associated with investment in the solution. Results are reasonable in comparison to the investment.
-Replicability: Extent to which the solution could be replicated by other communities

If selected as the winner, applicant must agree to use the prize money to further the solution and organization’s goals.

GrantWatch ID#:

GrantWatch ID#: 183822

Number of Grants:

There will be one Early Entrant Prize and two Grand Prizes.

Estimated Size of Grant:


Finalists: Trip to Workshop and Awards Ceremony: Attend a capacity-building workshop and awards ceremony with some of the biggest names in conservation, development and behavioral science

Early Entrant Prize: $5,000 - Awarded to the best entry received by June 1, 2018

Grand Prize: $25,000 - Two prizes, awarded to the Judges' Choice (selected by the panel) and People's Choice (recipient of most votes)

All entrants: Opportunity to partner with contest partners, judges and Rare’s Center for Behavior and the Environment to expand your solution and the principles on which it relies

Additional Eligibility Criteria:

Solution Search is open to all organizations who have a proven solution in working with people to adopt climate-friendly behaviors.

While Solution Search celebrates innovation by individuals, they are not eligible.

If selected as the winner, applicant must agree to comply with all national and international laws governing the transfer of any prizes, monetary or otherwise, across national and international boundaries.

Pre-Application Information:

Applications must be submitted by August 7, 2018, 5:00 PM ET.

More information about behavior change may be found here:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

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Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)

USA Compact Free Associations: The Federated States of Micronesia (USA)   Marshall Islands (USA)   Republic of Palau (USA)

Canada: Alberta   British Columbia   Manitoba   New Brunswick   Newfoundland and Labrador   Northwest Territories   Nova Scotia   Nunavut   Ontario   Prince Edward Island   Quebec   Saskatchewan   Yukon


International country outside of the USA, Israel and Canada.