New Hampshire Department of Education (NHDOE) - Bureau of Special Education
08/17/18 4:00 PM Receipt
Grants to New Hampshire organizations, individuals, and agencies for a targeted digital marketing campaign that focuses on the State's youth. Funding is intended for the implementation of a social media campaign using youth-created public service announcements.
The goals of this effort include:
1) Reach all age groups of New Hampshire youth through direct digital marketing using innovative and targeted advertising metrics.
2) Use social media platforms to enhance reach and engagement by marketing virally packaged information bursts that will supersede the impact of traditional marketing strategies.
3) Collection of analytics to describe engagement and reach.
In order to ensure broad messaging reach, the successful applicant will utilize a diverse array of vehicles for dissemination including both organic and paid advertising on various social media platforms. The successful proposal will address diverse audiences including middle and high school students and their families, students with disabilities, students who are limited English proficient, and those with limited access to high speed internet.
The applicant will provide the following services relative to this Request for Proposal and consistent with the Minimum Requirements.
- In collaboration with the Bureau of Student Wellness, plan, develop, and execute a strategic advertising campaign using various social media platforms leveraging existing public service announcements written, directed, and produced by New Hampshire youth.
- Provide a timeline for the project that includes major milestones and when all activities will begin and end based on the quality indicators. This timeline must include the activities that will be implemented; the resources that will used to implement them, and the expected outcome(s) of each activity.
- Develop and implement an evaluation plan to determine effectiveness of the project including specific analytic measures to be tracked. The evaluation plan should assess whether activities identified in the proposal were accomplished and the impact of the project on middle and high school students and their families, including those with limited access to high speed internet. The applicant may provide a completed evaluation plan with the application or may provide a work plan for engaging stakeholders, identifying focus questions, establishing short and long term objectives, and assessing the formative and summative impact of the project.
GrantWatch ID#: 184118
Unless there is a change in the plan requirements and/or services to be delivered, the cost for the contract shall not exceed $200,000.
The Department expects to award a one (1) year contract effective September 1, 2018 or upon Governor and Council approval, whichever is later, to the successful applicant.
Individuals, agencies, and organizations may apply.
In order to be considered for funding, the applicant must include evidence of the following minimum requirements. This may include both a written narrative as well as up to three (3) letters of recommendation.
- Knowledge of best practices in social marketing, where specific understanding of substance misuse prevention will be viewed favorably
- Experience developing interactive, web and mobile based messages for diverse audiences including middle and high school students and their families, including those with limited access to high speed internet
- Effective communication skills (oral and written)
- Demonstrate fiscal management capacity including the requesting of funds from the Department as well as oversight and dissemination of resources (fiscal and other) to project participants (to include staff)
The State shall not be responsible for or pay any costs incurred by the bidder in the preparation of the proposal submitted in response to this RFP.
The deadline for receipt of inquires is 4:00 PM, Monday, August 13, 2018.
The deadline for receipt of proposals: 4:00 PM, Friday, August 17, 2018.
Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.
All questions about this Request for Proposals (RFP) should be submitted in writing by e-mail or fax (include your fax number) to:
New Hampshire Department of Education
Bureau of Student Wellness
101 Pleasant Street
Concord, New Hampshire 03301
Fax: (603) 271-1099
USA: New Hampshire