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Nutrition Greenhouse Accelerator Program

Grants and In-Kind Grants to USA and Canada
Health-Oriented Businesses for Entrepreneurial Activities

Agency Type:

Foundation / Corporation

Funding Source:

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Pepsico Nutrition Greenhouse North America

Deadline Date:

10/12/18 11:59 PM


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Grants of $20,000 and in-kind grants of business services to USA and Canada health-oriented food and beverage companies to accelerate their brand and take advantage of collaborative opportunities. Training will be given in the areas of branding and marketing, product development, sales and distribution, e-commerce, R and D, and media relations.

Nutrition Greenhouse is a 6-month program where 10 selected companies will be paired with a lead PepsiCo mentor, and the team will be challenged to demonstrate collaboration and measurable progress. Companies will have access to a full library and curriculum of business resources and training modules, and will also be able to collaborate with each other. Companies will benefit from PepsiCo experience and perspective on product development, branding and marketing, sales and distribution, e-commerce, R&D, media relations and other disciplines.

Participating companies and their mentors will plan and execute an initiative using a $20,000 grant to demonstrate collaboration and tangible results in an entrepreneurial fashion. An evaluation committee made up of a third party adjudicator, PepsiCo business units and the PepsiCo Ventures Group will award a $100,000 prize to one winning company based on the company’s progress, level of collaboration and effective use of the $20,000 grant.

PepsiCo’s particular areas of interest in relation to the Program are based on the following criteria:
- Product and brand qualities: based on nutrient profile, potential health claims, natural or organic sourcing, clean label and other factors that appeal to consumers, as well as the obvious qualities of taste, brand presentation and value for price.
- A clear focus on consumer health: includes human nutrition, better-for-you snacking, human performance, healthy lifestyle and purpose-driven values.
- Scalable business model.
- Uniqueness in the market.

All 10 participating companies will be required to participate in three events:
- Nutrition Greenhouse kick-off event at PepsiCo headquarters in Purchase NY on November 6, 2018
- Mid-term event at Frito-Lay Headquarters in Plano TX on or about January 29, 2019
- Final program graduation event and final $100,000 grant recipient announcement meeting in Chicago on or about April 16, 2019.

All participating companies will be required to sign a Nutrition Greenhouse Participation Grant Agreement. The $20,000 grant comes with no strings attached, except that it may not be used to pay debt or bonuses. The $100,000 prize also carries similar restrictions and allows PepsiCo an exclusive period of six months to discuss further partnership opportunities with PepsiCo or any of its affiliated companies.

GrantWatch ID#:

GrantWatch ID#: 184365

Number of Grants:

Ten breakthrough start-ups will be offered a $20,000 grant as well as an invitation to participate in a 6-month program.

Estimated Size of Grant:

Applicants will receive a grant of $20,000.
At the end of the program, one company will be granted an additional $100,000 to support further growth.

Term of Contract:

Businesses will be required to participate in a 6-month program that will end on or around April 16, 2019.

Additional Eligibility Criteria:

The Program is open to individuals aged 18 or over at the date of entry and from companies whose brands generated less than $5 million in sales in the last financial year.

Businesses must currently operate within the North American Marketplace, including the US and Canada, offer a nutritious alternative that supports a healthy lifestyle, and be available in the market today.

Immediate family members (regardless of where they reside) and/or persons living in the same household, whether or not related, of employees of PepsiCo Inc, its parent, subsidiaries, affiliates, and advertising and promotion agencies, any companies owned by the same and any third party companies associated with the Program are not eligible to participate.

Pre-Application Information:

Applications are accepted between September 5, 2018 and October 12, 2018.

Terms and conditions:

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

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URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

Canada: Alberta   British Columbia   Manitoba   New Brunswick   Newfoundland and Labrador   Northwest Territories   Nova Scotia   Nunavut   Ontario   Prince Edward Island   Quebec   Saskatchewan   Yukon