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Diversity Grants

Grants to Central Florida Nonprofits in Eligible Counties
for Arts and Culture Projects for Diverse Communities

Agency Type:

Foundation / Corporation

Funding Source:

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United Arts of Central Florida

Deadline Date:

05/01/19 5:00 PM


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Grants of up to $5,000 to Central Florida nonprofit organizations in Lake, Orange, Osceola, and Seminole Counties for arts and culture programs for diverse populations. Funding is intended to support programming, marketing, planning, and training for projects that include ethnically diverse participants, performers, and artists. Diversity Grants provide funding for projects for (1) diverse programming and marketing, and/or for (2) diversity plans and training.

With funding from Duke Energy, United Arts’ Diversity Grant will incentivize the creation of arts and cultural programming that will appeal to a wide range of audiences, particularly racially/ethnically diverse communities in Central Florida. The ultimate goal is to increase the participation of diverse communities in arts and culture, not only attending performances, but participating as artists and performers in the programming, serving on volunteer committees and boards, and ultimately becoming arts and culture patrons and supporters.

I. Diverse Programming and Marketing: The proposed project must involve the arts, sciences, or humanities, such as the fine arts of a culture and must be open to the public. Also:
- Programming must directly appeal to racially/ethnically diverse audiences and must include a strong target marketing plan to bring in those audiences. Funds may be used for program expenses and marketing of the program.
- The project must serve a new or expanded constituency for the applicant; program content and marketing must seek to attract a racially/ethnically diverse segment of the population not currently attending the organization’s programs or events.
- A production or exhibition within a standard season may be eligible if it represents an increase in diverse programming from prior years.
- Partnerships with culturally diverse organizations are encouraged. (United Arts can help connect applicants with diverse organizations.)

II. Diversity Plans and Training: Applicants may propose a diversity plan or diversity training as the grant project, or part of the project. A diversity plan should include clear and measurable benchmarks, responsible parties, and expected date of completion for each item and will typically cover the following:
- Diversity training for staff and board
- Strategies and actions aimed at community outreach and engagement
- Strategies and actions to increase board diversity
- Establishment of diverse advisory committee(s) and their role

Consultants used for this grant should specialize in outreach to diverse communities. Organizations may choose their own consultant, to be approved by United Arts during the application process, or pick from United Arts’ list of preapproved consultants (applicants should contact United Arts for the latest list). Consultant availability must be confirmed before application.

Target marketing is a requirement of this grant for diverse programming projects.
For additional information about target marketing, see:

GrantWatch ID#:

GrantWatch ID#: 184752

Estimated Size of Grant:

Maximum grant award is $5,000, but average grants will be lower.

Term of Contract:

Application due dates are for projects starting one month later. (For applications due May 1, projects can begin June 1.) Projects must end by one year after project start date.

Additional Eligibility Criteria:

In order to apply, the organization must have:
- Nonprofit 501(c)3 corporate status, in good standing with State of FL Division of Corporations and the IRS and current good standing with the State of Florida Division of Corporations;
- Completed three years of operations, providing cultural programming (defined as production, presentation or instruction of performing, visual, literary or media arts, the sciences, or history and heritage);
- Principal office located, and provide programming (3 years) in, Lake, Orange, Osceola or Seminole counties;
- Arts/cultural primary mission;
- Over $75,000 three-year average cash operating revenue;
- Local governing board (may include members who reside outside Central Florida) that meets at least quarterly and operates under a set of bylaws;
- Must provide equal access and opportunity in employment and services and may not discriminate on the basis of race, color, ethnicity, religion, gender, ancestry, national origin, geography, age, varying abilities, pregnancy, sexual orientation, gender identity, marital status, familial status, citizenship status, or socioeconomic status.

Organizations are not eligible if they are:
- A public or private entity governed by a county, municipality, school district, community college, college, university, or an agency of state government;
- Media companies (TV/radio/print);
- Faith-based organizations;
- Fraternal or sports organizations;
- Political causes, candidates, organizations, or campaigns; or
- Organizations that are adjuncts to for-profit organizations. (“Friends of” organizations are eligible to apply only in lieu of the parent nonprofit organization.)

This grant cannot fund:
- Capital expenditures (including acquisitions or equipment), or any building, renovation or remodeling of facilities;
- Deficit reduction, bad debts, contingencies, fines and penalties, interest payments, litigation costs, or any other comparable financial costs;
- Contributions to cash reserves and/or endowment funds;
- Lobbying or attempting to influence federal, state, or local legislation;
- Fundraising events, activities, and related expenses (e.g., benefits, dinners, sporting events, etc.);
- Awards, prizes, or scholarships for use outside the applicant’s programming;
- Tuition for academic study;
- Projects produced by K-12 students (priority is on professional artists and arts organizations engaging the public);
- Food or beverage for hospitality or entertainment functions;
- Regranting, contributions, or donations;
- Projects benefiting for-profit organizations;
- Private events closed to the general public and activities restricted to an organization’s membership (including school competitions, recitals and graduations – professional competitions are eligible if applications and events are open to the public);
- Excessive administrative costs of the hosting organization (15% max allowed for internal salaries, costs related to owned venue, etc.);
- Staff travel outside of Lake, Orange, Osceola or Seminole counties;
- Projects in the following areas: acrobatics, aerobic dance, beauty pageants, clowning, comedy, cosmetology, face painting, fashion shows, karaoke, juggling, magic shows, martial arts, mineralogy, gemology, modeling, nature presentations, quiz bowls, or travel presentations;
- Projects of a religious nature designed to promote or inhibit religious belief and/or practice and that have no basic underlying secular theme or topics; or
- Festival costs not related to the fine arts including commercial artists/musicians, DJs, food/beverages, business expos, social service projects, etc. Children’s performances or exhibits are not eligible elements of a festival for grant funding; grant-funded presentations must be by professional artists and performers.

Pre-proposal Conference:

In 2015 and 2016, with funding from Duke Energy, United Arts held a series of workshops for the cultural community about target marketing to diverse populations. The workshops included information on why diverse audiences are important, their buying power, education levels, and interest in arts and culture. The workshops have served to debunk racial/ethnic stereotypes and provide the business case on why reaching out to diverse communities is important.

Handouts from the workshops are available at:

Pre-Application Information:

Due dates for applications are (5 pm) Oct 4, Feb 15, or May 1, for projects starting one month later.

Funds must be matched $1:$1 by cash income from other sources. No in-kind match is eligible.

Staff initially reviews applications. Staff may contact applicants for additional materials, so please watch email closely. Incomplete applications will be rejected. If the primary contact will be out of town, designate a contact person and notify Rafael Torres. United Arts usually postpones consideration of funding if the event falls within the next cycle.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Online application portal:

Rafael Torres
Direct 407.790.7844
Main 407.628.0333 x232

United Arts of Central Florida
2450 Maitland Center Parkway, Suite 201
Maitland, FL 32751

URL for Full Text (RFP):

Geographic Focus:

USA: Florida: Lake, Orange, Osceola, and Seminole Counties