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Identifying the Next Phase of Leadership and Management for the RWJF Culture of Health Prize

Grant to a USA Nonprofit or Public Agency to
Manage a Prize to Advance Health Initiatives

Agency Type:

Foundation / Corporation

Funding Source:

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Robert Wood Johnson Foundation (RWJF)

Conf. Date:


Deadline Date:

07/31/20 3:00 PM ET


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Grant to a USA or territories nonprofit organization or public agency to lead and manage a prize to advance health initiatives. Funding is intended to promote health equity, a culture of healthy living, and transform neighborhoods, businesses, and schools to achieve health and wellness for all.

This solicitation provides applicants the opportunity to put forward a vision and approach to re-design the national Prize, responsive to the goals and design parameters set forth in this CFP. The Prize will continue as a national recognition prize that honors whole communities (geographically defined jurisdictions) in line with RWJF’s Culture of Health vision. RWJF seeks applicants to propose approaches to the selection, strategic communications, celebration, and learning activities in ways that advance the Prize’s reach, influence, visibility, and the Foundation’s commitment to health equity.

This request seeks an entity to lead the next two-year phase of the leadership and management of the RWJF Culture of Health Prize, which will include 2022–2023 cohorts of winners and initial planning for the 2024 cohort. This call for proposals provides background on the RWJF Culture of Health Prize and outlines responsibilities for an organization selected to take on the next phase of leadership and management.

A Culture of Health recognizes that where people live—such as access to affordable homes, quality schools, good jobs, and reliable transportation—affects how long and how well they live. As the Robert Wood Johnson Foundation (RWJF) works to build a Culture of Health with partners across the country, the RWJF Culture of Health Prize (the Prize) is one way that RWJF lifts up examples of communities working at the forefront of advancing health, opportunity, and equity. The Prize elevates the compelling stories of community members who are working together to transform neighborhoods, schools, businesses, and more—so that the opportunity for better health flourishes for all. The Foundation recognizes the importance of lifting up the different ways a Culture of Health is happening in diverse places—in cities, counties, tribes, regions and rural towns—facing a myriad of physical, economic, and social challenges. Though each place’s journey looks different, they all show what a Culture of Health can look like.

Funds may be used for project staff salaries, consultant fees, data collection and analysis, meetings, supplies, project-related travel, and other direct project expenses, including a limited amount of equipment essential to the project. 

For an overview of Lead Entity's Responsibilities, see:

GrantWatch ID#:

GrantWatch ID#: 188455

Number of Grants:


Estimated Size of Grant:

Grant for up to $4,000,000

Term of Contract:

February 1, 2021 through December 15, 2023

Additional Eligibility Criteria:

Important qualities of organizations invited for this opportunity include:
-Commitment to improving health and equity, including understanding the multiple determinants of health and engaging with and lifting up the voices of diverse places, cultures, and partners
-A clear track record of successful engagement with local communities and a variety of types of communities and leaders
-Understanding and experience with influence strategies, strategic communications, campaigns, and/or prize philanthropy as mechanisms for creating social change
-Complex project management expertise and experience working collaboratively in a complex program, with multiple components and collaborators
-Experience running competitive application processes and providing logistical support for these processes, such as producing site visits, managing and facilitating reviewers and advisory group meetings, and providing reimbursements, such as stipends, to community organizations and reviewers
-Willingness to tolerate ambiguity and to adjust processes and activities as learning occurs
-Willingness to bring experience and new thinking to bear and provide guidance based on those experiences, while recognizing the Prize is, and will continue to be, branded in a way that ties directly to RWJF’s vision
-Commitment to budgeting and managing funds in a manner that reflects responsible stewardship of resources, including the ability to enter into and manage subcontracts

-Applicants may be public entities; nonprofit organizations that are tax-exempt under Section 501(c)(3) of the Internal Revenue Code; or for-profit organizations. The Foundation may require additional documentation as part of its due diligence prior to making an award, such as but not limited to submitting financial statements or completing a financial/organization questionnaire.
Applicant organizations must be based in the United States or its territories.

-In keeping with RWJF policy, funds may not be used to support clinical trials of unapproved drugs or devices, to construct or renovate facilities, for lobbying, for political activities, or as a substitute for funds currently being used to support similar activities.

Pre-proposal Conference:

-Optional applicant webinar: June 19, 2020 (1:30 p.m. ET) Registration is required:

Pre-Application Information:

-Deadline for receipt of full proposals: July 31, 2020 (3 p.m. ET )
-Virtual discussions with selected finalists: Early October
-Grant start date: February 1, 2021


Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.


Katie Wehr, senior program officer
Phone: (609) 627-6384

Robert Wood Johnson Foundation
50 College Road East
Princeton, NJ 08540-6614
US Toll Free: (877) 843-7953
International: +1 (609) 627-6000

New York City Sattelite Location
1330 Avenue of the Americas (6th Ave.)
10th Flr.
New York, NY 10019-5435
Tel: (800) 229-1904

Washington, D.C. Sattelite Location
1634 I Street, N.W.
Suite 810
Washington, D.C. 20006-4015
Tel: (202) 243-7841

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

USA Territories: American Samoa (USA)   Guam (USA)   Puerto Rico (USA)   Virgin Islands (USA)   Northern Mariana Islands (USA)

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