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SoundON Program

Grants to British Columbia Businesses and Nonprofits
for Music Events that Comply with COVID-19 Regulations

Agency Type:

Foundation / Corporation

Funding Source:

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Deadline Date:

08/06/21 5:00 PM PST


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Grants of $5,000 CAD to British Columbia for-profit businesses, nonprofit organizations, and organized collectives to support music event production in compliance with Coronavirus (COVID-19) health guidelines. Funding is intended to support expenses such as production costs, artist and crew fees, and marketing fees. Applications for virtual, in-person, or hybrid events will be accepted for the third intake.

SoundON is a province-wide program that will help bring BC’s resilient music community together. SoundON aims to provide a meaningful outlet of support for the industry – allowing BC’s vibrant music culture to continue working and celebrating in a safe way.

Program Goals:

  • Celebrate local music, build community, and support creativity.
  • Provide direct funding support to the BC music sector and open opportunities for local musicians to connect with new audiences.
  • Present music on a variety of digital platforms and spaces across BC.
  • Unite the community by promoting local music across a digital platform and create connections between local musicians, promoters, BIAs, and the music industry at large.
  • Act as an amplifier for music to flourish in a digital format and focus on the province's rich musical and cultural diversity to create high-quality legacy content.
  • Provide BC presenters and music companies with opportunities to get personnel back to work on live-streamed and recorded productions.
  • Encourage collaboration and partnerships across BC’s music ecosystem.
  • Support opportunities for music tourism, education, artist, and professional development.

If your application is awarded funding, SoundON will work with you to publish your show into the SoundON event lineup featured on You’ll stream your event through YouTube, Twitch, Facebook, or other broadcast platforms, and SoundON will amplify your production through, its partners, and on social media. Your presentation may be ticketed or free to watch, with each artist receiving a guaranteed fee and all crew paid for their services.

For eligible expenses, see

GrantWatch ID#:

GrantWatch ID#: 194551

Estimated Size of Grant:

Successful applicants will receive $5,000 CAD in funding.

Term of Contract:

Funding will be awarded for events that take place between March 1st, 2021 – October 15th, 2021.

Additional Eligibility Criteria:

The applicant must be a presenter/organizer of live music who fits into one of the following categories:
- Limited companies, partnerships, or sole proprietorships
- Incorporated Canadian not-for-profit organizations of BC Society
- Organized collective

Applicants must be Canadian citizens or permanent residents of Canada and must have resided in BC for a period of six months or more prior to and at the time of applying.

Examples of an eligible presenter include: Concert Promoters, Music Venues (including cabarets, theatres, nightclubs, and approved recording studios), Music Festivals and Organizers, Societies (whose primary activity is music or music-related),
Music Collectives.

Examples of an ineligible presenter include Individual artists, groups/ensembles or musicians, music labels, production companies, recording studios (with no history of presenting/hosting live events or streams), brands, agencies, or other businesses whose majority activity is not associated with music.

No applicant may receive further assistance under this program if an application from a previous Music BC grant program remains incomplete.

Pre-Application Information:

Applications to SoundON 2021 grant funding will be received within two deadline periods:
- Intake #1: Opens January 26, 2021 at 7:00 AM PDT and closes February 26, 2021 at 5:00 PM PDT (intake now closed)
- Intake #2: Opens April 26, 2021 at 7:00AM PDT and closes May 31, 2021 at 5:00 PM PDT (intake now closed)
- Intake #3: Opens July 21, 2021 and closes on Sunday, August 8, 2021, at 5:00 PM PST.

All applicants will be notified about the results of their application in writing via email, three to four weeks (3-4) weeks following the application deadline.

Applicants may submit more than one application.

Recipients from Intake #1 or #2 who have not yet executed their event and wish to amend the scope of their event to include an in-person audience, should contact the team with their proposed changes as soon as possible and before the event takes place

All event productions will be required to comply with COVID-19 Health and Safety protocols as defined by the Province of BC’s Restart Plan, Worksafe BC, and relevant municipal guidelines.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

To apply online, see the URL for Full Text link below.

Direct questions to

URL for Full Text (RFP):

Geographic Focus:

Canada: British Columbia;

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