How to Social Media and Why You Need to Know it

Social media has taken over in every segment possible, from everyday life to carrying a huge role in business. Social platforms are websites and applications that allow people to connect. They also allow you to share information in real-time through their technology. There are billions of people currently active on a number of different social media platforms. Although what you can do in social media varies from platform to platform some of the ways to engage include interaction through sharing images, opinions, events, and more to people who you choose to connect with.

Social media platforms have become so embedded into the way companies do business they are often used to verify the authenticity of a persons identity. By linking your profile to a businesses’ page it now gives that business your identity in their eyes and creates a user profile.

The top social media platforms that we currently see being used for this purpose are:


  • Facebook is a social network where users can post, comment, and share content, among friends and family. You can meet new people by joining groups and you can watch live videos. Facebook is by far the #1 social media network in the world.


  • Instagram is a social network focused on images. You can only post, comment, and share images along with text. Instagram is owned by Facebook.


  • Twitter is a social network where people share short messages. Twitter purposely created its platform with a text length limit so that when people are browsing on twitter they can quickly read the tweets.


  • LinkedIn is a social network focused on professionals. You can find companies and working professionals socializing and creating, commenting, and sharing professional content.

Social platforms are websites and applications that allow people to connect. However, they can do so much more for you in the 21st century. From providing a good method of marketing to helping you network. You can connect with people, watch entertaining videos, share exciting news, watch live events, and so much more. Social Media has become integral to the success of companies in business, don’t get left behind.