{"id":1009,"date":"2019-05-08T03:06:58","date_gmt":"2019-05-08T03:06:58","guid":{"rendered":"https:\/\/www.grantwatch.com\/blog\/?p=1009"},"modified":"2023-04-23T09:43:17","modified_gmt":"2023-04-23T13:43:17","slug":"are-you-ready-to-launch-a-capital-campaign","status":"publish","type":"post","link":"https:\/\/www.grantwatch.com\/grantnews\/are-you-ready-to-launch-a-capital-campaign\/","title":{"rendered":"Are You Ready To Launch A Capital Campaign?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.grantnews.com\/public\/images\/home\/676husp-grantnews.png\" \/><\/p>\n<p>If you&#8217;re preparing to launch a capital campaign, a lot of work goes into figuring out exactly how much money a nonprofit\u00a0can realistically raise. When looking to raise large sums, proper planning, preparation, and execution of all phases of the capital campaign are crucial.<\/p>\n<p>Nonprofits such as\u00a0museums;\u00a0community centers;\u00a0faith-based organizations like churches, synagogues, mosques;\u00a0and homeless shelters\u00a0often seek funding through\u00a0intricate, involved, capital campaigns to raise funds to purchase land, build a\u00a0building, and\/or renovate or preserve an existing structure.<\/p>\n<h6><strong>Here are some grants available on GrantWatch for capital campaign funding:\u00a0<\/strong><\/h6>\n<p><a href=\"https:\/\/www.grantwatch.com\/grant\/180828\/grants-to-central-indiana-nonprofits-for-education-health-human-services-and-community-development.html\" target=\"_blank\" rel=\"noopener noreferrer\">1. Grants to Central Indiana Nonprofits for Education, Health, Human Services, and Community Development<\/a><\/p>\n<p>Grants to Central Indiana nonprofit organizations and cultural institutions for activities in the areas of education, community development, health, and human services. Funding may be requested for either capital campaigns and operating support. As an Indianapolis-based organization, the Foundation predominately makes grants to Central Indiana organizations as well as a few national medical research institutions.<\/p>\n<p><a href=\"https:\/\/www.grantwatch.com\/grant\/177469\/grants-to-massachusetts-nonprofits-to-benefit-residents-of-hampden-and-hampshire-counties.html\" target=\"_blank\" rel=\"noopener noreferrer\">2. Grants to Massachusetts Nonprofits to Benefit Residents of Hampden and Hampshire Counties<\/a><\/p>\n<p>Grants of up to $50,000 to Massachusetts nonprofit organizations to improve the quality of life for residents in Hampden and Hampshire counties. Prospective applicants must prequalify prior to submitting an application. Proposals may be in the areas of youth development, education, health, arts, religion, environment, and education. Capital Campaigns, building and renovation, land acquisition, and annual campaigns are all causes of particular interest to this Foundation.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p>Capital campaigns\u00a0can last for years, but it&#8217;s important to list\u00a0an end date and not let them drag on indefinitely. If you don&#8217;t reach your goal, you can have a new campaign in the future, <a href=\"https:\/\/www.grantwatch.com\/cat\/3\/capital-funding-grants.html\" target=\"_blank\" rel=\"noopener noreferrer\">apply for grants<\/a> and\/or loans, or change your budget\u00a0to reflect\u00a0what makes sense based on the funds you&#8217;ve actually been able to raise.<\/p>\n<p>According to Robert\u00a0Happy, President of Averill Fundraising Solutions, LLC, &#8220;Nearly every nonprofit institution struggles when it comes to successfully executing capital campaigns.&#8221; He offers some great tips in his article <a href=\"https:\/\/www.givinginstitute.org\/news\/374883\/10-Capital-Campaign-Dos-and-Donts-for-Better-Fundraising-.htm\" target=\"_blank\" rel=\"noopener noreferrer\">10 Capital Campaign Do&#8217;s and Don&#8217;ts for Better Fundraising<\/a>, published by The Giving Institute.<\/p>\n<p>In addition, Averill Fundraising Solutions offers a comprehensive toolkit on its website. <a href=\"https:\/\/averillsolutions.com\/capital-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Capital Campaigns: 11 Steps to Set and Exceed Your Goals<\/a>, with information on Setting Capital Campaign Goals, Exceeding Capital Campaign Goals, and Maximizing Capital Campaign Success.<\/p>\n<p>Here are 10\u00a0Best Practices to increase your capital campaign&#8217;s success culled from our experience as well as gathered from nonprofit,\u00a0philanthropy, and fundraising experts:<\/p>\n<h5><strong>1. Plan Ahead! <\/strong><\/h5>\n<p>This can include some of the steps below. Running a successful fundraising project of this magnitude generally requires a strategic plan and having a good team in place to ensure the campaign\u00a0all runs smoothly.<\/p>\n<p>It&#8217;s important to make sure that you preserve annual giving so that you will have funds to continue operations, and possibly the higher expenses linked to a larger\u00a0facility after the campaign. Donors who&#8217;ve just made donations in the tens or hundreds of thousands of dollars can feel overtaxed or put upon if expected to continue to give annually at the same level.<\/p>\n<h5><strong>2. Choose\u00a0your team\u00a0<\/strong><\/h5>\n<p>Your team\u00a0can consist of a combination of your\u00a0staff,\u00a0executive committee, and board members.<\/p>\n<ul>\n<li>Choose members who have experience with fundraising, connections, and\/or you know are dependable and will remain actively involved until you reach the finish line.<\/li>\n<li>Make sure the team can is cohesive and can operate effectively together.<\/li>\n<li>Fragile egos and controlling\u00a0attitudes can cause enough friction between staff and top-level volunteers to negatively impact your results.<\/li>\n<li>Determine what everyone&#8217;s roles will be.<\/li>\n<li>Research and choose fundraising consultants who understand your needs, but will also be able to tell you the truth, no matter how hard it is to hear!<\/li>\n<\/ul>\n<h5><strong>3.\u00a0Hire a capital campaign consultant\u00a0<\/strong><\/h5>\n<ul>\n<li>Successful campaigns will benefit from an outside fundraising and strategic planning expert or group of experts.<\/li>\n<li>Fundraising consultants generally offer assistance with fundraising, strategic planning, and training leaders. Fundraising solutions and strategies generally\u00a0include\u00a0fundraising assessments, feasibility studies, and capital campaign management.<\/li>\n<li>Even if there&#8217;s an expert on your board or executive committee, if they are too close to the project, or emotionally involved, they will not be able to accurately and dispassionately gage how much you will be able to raise.<\/li>\n<li>\u00a0Determine your nonprofit&#8217;s needs and goals together with the fundraising consultant. Fundraising consultants generally offer assistance with fundraising, strategic planning, and training leaders. Fundraising solutions and strategies generally\u00a0include\u00a0fundraising assessments, feasibility studies, and capital campaign management.<\/li>\n<\/ul>\n<h5><strong>4. Perform a feasibility study\u00a0<\/strong><\/h5>\n<ul>\n<li>Phase one of a successful capital campaign will include a feasibility study to determine if your organization will be able to raise the funds you seek.<\/li>\n<li>Simply wanting (or even needing) to raise a certain dollar amount\u00a0isn\u2019t enough to justify setting that as your\u00a0fundraising goal.<\/li>\n<li>Prepare your case, learn your capacity, and prepare your donors and leadership for the campaign.<\/li>\n<li>Be willing to alter your plans based on the results of the study and the advice of the fundraising professionals you&#8217;ve contracted.<\/li>\n<li>Don&#8217;t have architectural plans drawn up until you know how much you can successfully raise from\u00a0your capital campaign.<\/li>\n<\/ul>\n<h5><strong>5. Leverage the power of matching gifts<\/strong><\/h5>\n<p>It&#8217;s important to ask for\u00a0both lead gifts and major gifts.<\/p>\n<ul>\n<li>Everyone loves matching campaigns. Matching campaigns create win-win situations.<\/li>\n<li>Does your organization have any members or businesses who contribute large sums annually? Ask them if they would be willing to match contributions\u00a0up to a certain dollar amount as part of their annual giving.<\/li>\n<li>Matching campaigns promote a sense of urgency and immediacy.<\/li>\n<li>Have a deadline for the matching campaign.<\/li>\n<li>Large donors often feel burdened, like they are carrying all the weight of insuring that the organization meets its financial obligations. They can get behind\u00a0incentivizing others to give more.<\/li>\n<li>Matchers\u00a0along with grant funders, want to be sure\u00a0that there are people who will step up to help the nonprofit in times of need and that they will not be expected to sustain it forever.<\/li>\n<li>People who can only afford smaller donations are motivated to give more when they know their contributions will be doubled, tripled or quadrupled.<\/li>\n<\/ul>\n<h5><strong>6. Ask companies for donations<\/strong><\/h5>\n<ul>\n<li>Choose the right people to be involved in the ask. Do they have a connection with a certain company, or are they well-known influencers? Corporations will be happy to give if they are asked by a familiar name.<\/li>\n<li>Provide the talking points and information to\u00a0your fundraisers and donation solicitors.<\/li>\n<li>Donations requested\u00a0can be straightforward contributions, matching funds,\u00a0in-kind donations, or a combination of these.<\/li>\n<\/ul>\n<h5><strong>7. Apply for grants<\/strong><\/h5>\n<p>Part of your overall strategy can include supplementing your capital campaign funding with grants. GrantWatch lists grants for capital campaigns under the <a href=\"https:\/\/www.grantwatch.com\/cat\/3\/capital-funding-grants.html\" target=\"_blank\" rel=\"noopener noreferrer\">capital funding<\/a> category.<\/p>\n<ul>\n<li>It&#8217;s not always clear from the name and initial description of the grant whether it can be used to fund a capital campaign.<\/li>\n<li>To find grants for your capital campaign, look under grants in your state. Get creative and look under other categories as well, depending on the nature of your organization.<\/li>\n<li>Don&#8217;t rule out in-kind grants.<\/li>\n<\/ul>\n<h5><strong>8. Hire a professional grant writer<\/strong><\/h5>\n<p>A capital campaign is not the place to scrimp and save. Don&#8217;t be pennywise and pound foolish. Getting a grant can make a huge difference for your capital campaign&#8217;s success. If your nonprofit doesn&#8217;t have a development director with grant writing experience and you don&#8217;t have anyone on your team with grant writing skills, we recommend that you hire a professional<a href=\"https:\/\/www.grantwatch.com\/grantnews\/should-you-hire-a-grant-writer\/\"> grant writer<\/a>.<\/p>\n<h5><strong>9. Get commitments in writing and follow up on all pledges<\/strong><\/h5>\n<p>Who will be responsible for making sure that all pledges are paid-in-full, quickly? Collections can be tricky and very delicate for nonprofits who count on maintaining good relationships with all donors. Life-circumstances can change and people are sometimes not able or willing to follow through on what they&#8217;ve committed to contributing. These can include any number of unplanned, unfortunate events\u00a0including economic downturns, recessions, divorce, major illnesses,\u00a0hospitalizations, and even unfortunately bankruptcies.<\/p>\n<ul>\n<li>Allow for a certain amount of leeway and wiggle room in your budget so you will not be caught in a bad situation if pledges promised don&#8217;t materialize.<\/li>\n<li>Make sure you have a system in place for collecting the funds, and a back-up if people don&#8217;t follow through on their commitments.<\/li>\n<li>Invest in up-to-date donor management software for proper record keeping, accounting, to provide evaluations and feedback, and to help you get you poised for your next fundraising project.<\/li>\n<\/ul>\n<h5><strong>10. Express Your Gratitude <\/strong><\/h5>\n<p>Be sure you thank all your contributors. Not enough can be said about the importance of making sure that each donor feels appreciated, included, and\u00a0knows that you are grateful for their support.<\/p>\n<ul>\n<li>Send written thank you notes and letters.<\/li>\n<li>Make it a point to express your thanks to donors at meetings\u00a0and events and in your newsletters.<\/li>\n<li>Have a special event to thank major donors.<\/li>\n<li>Acknowledge donations through permanent reminders\u00a0such as plaques on doors or wings of buildings.<\/li>\n<li>Be sure to thank volunteers as well for all their sweat equity support.<\/li>\n<\/ul>\n<p>And for even more resources, here are two highly recommended books on the subject include\u00a0Andrea Kihlestedt&#8217;s, <a href=\"https:\/\/amzn.to\/2IJJ0Np\" target=\"_blank\" rel=\"noopener noreferrer\">Capital Campaigns, strategies that Work<\/a>, and <a href=\"https:\/\/amzn.to\/2L1UNZf\" target=\"_blank\" rel=\"noopener noreferrer\">Are You Ready for a Capital Campaign?: Assessing Your Nonprofit&#8217;s Ability to Run a Major Fundraising Campaign<\/a> by Linda Lysakowski.<\/p>\n<p>Find grants for your capital campaign on <a href=\"https:\/\/www.grantwatch.com\" target=\"_blank\" rel=\"noopener noreferrer\">GrantWatch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re preparing to launch a capital campaign, a lot of work goes into figuring out exactly how much money<\/p>\n","protected":false},"author":4,"featured_media":23549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[104],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archived-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Ready To Launch A Capital Campaign? 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Starting as a NYC Department of Education teacher, she wrote classroom grants and raised millions for a Brooklyn district before launching her Staten Island grant-writing agency (complete with a pioneering fax newsletter), retiring to pioneer GrantWatch in the digital age, and relocating to Florida for family time. A beloved children's book author, Libby crafts enchanting stories on growing up, self-esteem, overcoming fears, and life lessons\u2014available on Amazon and Barnes & Noble (request at local bookstores) with fun accompanying coloring books; titles include \\\"Rikki Wants A Pet: How a Fluttery Surprise Saved the Day,\\\" \\\"Why Won't You Go to School, Kiki Kangaroo?: How Everyone Helped Him: School Is Scary - Until It's Not,\\\" \\\"Twig Literacy: A Fun Story About Beavers, Money (Twigs), and Saving,\\\" \\\"Mr. Squirrel's Spring Cleaning Lesson,\\\" and \\\"Why Won't You Fly, Sky?: A Tale of Finding the Courage to Soar.\\\" Her memoir and grant writing module, \\\"The Queen of Grants: From Teacher to Grant Writer to CEO,\\\" inspires grant pros with her rise to success and teaches you all about grant writing\u2014look for Queen of Grants 2 which will be available soon.\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/author\/libby\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Ready To Launch A Capital Campaign? 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