Names to Note<\/strong><\/h4>\n\n\n\nForbes magazine has created a list of the most creative and successful business innovators. The list includes names that are more recognizable than political leaders, sports figures, or even professional actors including:<\/p>\n\n\n\n
- Jeff Bezos with Amazon<\/li>
- Elon Musk with Tesla<\/li>
- Mark Zuckerberg of Facebook<\/li>
- Tim Cook of Apple<\/li><\/ul>\n\n\n\n
Forbes Magazine has another list of individuals who during the lock-down became TikTok\u2019s top earners. All of these individuals utilized creativity over innovation. I have never seen their TikTok videos or even heard of these people, yet they have millions of followers. A select few social media participants have managed to break through the crowded genre and make big money including:<\/p>\n\n\n\n
- Will Charli & Dixie D\u2019Amelio: $11 million<\/li>
- Addison Rae: $5 million<\/li>
- Josh Richards: $1.5 million<\/li><\/ul>\n\n\n\n
Old School Innovation<\/strong><\/h4>\n\n\n\nTo be an old school innovator, one does not need to be an inventor, scientist, or social innovator. Since we all need to eat, food and food services are winning marketing strategy. Certain old-fashioned food recipes have historically resulted in amazing success and happy consumers.<\/p>\n\n\n\n
The Gold Family<\/h5>\n\n\n\n
In the 1930s in Brooklyn, New York, from their modest apartment, Hy and Tillie Gold, would peel and grind horseradish root at their kitchen table. After that, the Gold family would prepare and label 4 bottles a day to sell to local eateries. Since the product was so good, and the consumer appreciated not laboring with the pungent root vegetable, the business began to boom. They soon grew as much horseradish as possible in their backyard, washing the dirt encrusted root in their bathtub, in order to produce enough stock to satisfy the demand. <\/p>\n\n\n\n
Fast forward and the third generation of the Gold family expanded the brand, now known as Gold\u2019s Pure Food. Specifically, they manufacture syrups, mustards and other condiments. The family cashed out and the sold the company to LaSalle Capital in 2015. <\/p>\n\n\n\n![\"\"](\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/10\/IMG_6943-700x525.jpg\")
<\/figure>\n\n\n\nSalsa<\/h5>\n\n\n\n
In my hometown, in Metro Detroit, Jack Aronson, died this month at the age of 68. He became a local legend after he built a salsa empire, that he started with his wife, in the back kitchen of his eatery. <\/p>\n\n\n\n
In the 1990s he operated a small BBQ restaurant, in Ferndale, Michigan. Dave Coulter, who was Ferndale\u2019s mayor and a customer, noticed that the Pepsi cooler didn’t have any bottles for sale. It just had white plastic buckets.<\/p>\n\n\n\n
\u201cI\u2019m selling salsa\u201d Aronson explained to him.<\/p>\n\n\n\n
\u201cI thought this was the most bizarre idea,\u201d the mayor reminisced. \u201cThey were a BBQ place-and a really good one! I thought why are you getting sidetracked with that? But Jack had a vision, and he turned those buckets into a success story.\u201d<\/p>\n\n\n\n
And what a success it was. As a result, Jack Aronson sold his salsa company, Garden Fresh Gourmet, to Campbell Soup Company in 2015 for $231 million.<\/p>\n\n\n\n
Forbes Magazine has another list of individuals who during the lock-down became TikTok\u2019s top earners. All of these individuals utilized creativity over innovation. I have never seen their TikTok videos or even heard of these people, yet they have millions of followers. A select few social media participants have managed to break through the crowded genre and make big money including:<\/p>\n\n\n\n
- Will Charli & Dixie D\u2019Amelio: $11 million<\/li>
- Addison Rae: $5 million<\/li>
- Josh Richards: $1.5 million<\/li><\/ul>\n\n\n\n
Old School Innovation<\/strong><\/h4>\n\n\n\n
To be an old school innovator, one does not need to be an inventor, scientist, or social innovator. Since we all need to eat, food and food services are winning marketing strategy. Certain old-fashioned food recipes have historically resulted in amazing success and happy consumers.<\/p>\n\n\n\n
The Gold Family<\/h5>\n\n\n\n
In the 1930s in Brooklyn, New York, from their modest apartment, Hy and Tillie Gold, would peel and grind horseradish root at their kitchen table. After that, the Gold family would prepare and label 4 bottles a day to sell to local eateries. Since the product was so good, and the consumer appreciated not laboring with the pungent root vegetable, the business began to boom. They soon grew as much horseradish as possible in their backyard, washing the dirt encrusted root in their bathtub, in order to produce enough stock to satisfy the demand. <\/p>\n\n\n\n
Fast forward and the third generation of the Gold family expanded the brand, now known as Gold\u2019s Pure Food. Specifically, they manufacture syrups, mustards and other condiments. The family cashed out and the sold the company to LaSalle Capital in 2015. <\/p>\n\n\n\n
<\/figure>\n\n\n\nSalsa<\/h5>\n\n\n\n
In my hometown, in Metro Detroit, Jack Aronson, died this month at the age of 68. He became a local legend after he built a salsa empire, that he started with his wife, in the back kitchen of his eatery. <\/p>\n\n\n\n
In the 1990s he operated a small BBQ restaurant, in Ferndale, Michigan. Dave Coulter, who was Ferndale\u2019s mayor and a customer, noticed that the Pepsi cooler didn’t have any bottles for sale. It just had white plastic buckets.<\/p>\n\n\n\n
\u201cI\u2019m selling salsa\u201d Aronson explained to him.<\/p>\n\n\n\n
\u201cI thought this was the most bizarre idea,\u201d the mayor reminisced. \u201cThey were a BBQ place-and a really good one! I thought why are you getting sidetracked with that? But Jack had a vision, and he turned those buckets into a success story.\u201d<\/p>\n\n\n\n
And what a success it was. As a result, Jack Aronson sold his salsa company, Garden Fresh Gourmet, to Campbell Soup Company in 2015 for $231 million.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/10\/pexels-los-muertos-crew-7772197-700x467.jpg\")
<\/figure>\n\n\n\n