{"id":19217,"date":"2022-05-12T16:34:28","date_gmt":"2022-05-12T20:34:28","guid":{"rendered":"https:\/\/www.grantwatch.com\/grantnews\/?p=19217"},"modified":"2023-01-09T05:18:14","modified_gmt":"2023-01-09T10:18:14","slug":"how-nonprofit-organizations-can-maintain-compliance-with-google-ad-grant-requirements","status":"publish","type":"post","link":"https:\/\/www.grantwatch.com\/grantnews\/how-nonprofit-organizations-can-maintain-compliance-with-google-ad-grant-requirements\/","title":{"rendered":"How Nonprofits Can Maintain Compliance With Google Ad Grant Requirements"},"content":{"rendered":"\n

Previously, we introduced the Google Ad Grant and its benefits for nonprofits looking to maximize their marketing efforts and leverage their $10,000 per month grant to increase the effectiveness of their fundraising campaigns, attract prospective donors, and recruit volunteers who support their mission. To get the most out of the Google Ad Grant, it\u2019s important to shed some light on the eligibility and compliance process and understand the requirements that come along with it.<\/p>\n\n\n\n

Remember, you can reach out to the experts at 9Marketing, a certified Google Partner, to help streamline the process. So, let\u2019s get to it.<\/p>\n\n\n\n

What Is the Ongoing Google Ads Grant Compliance Requirement?<\/strong><\/p>\n\n\n\n

Once accepted into the Google Ads program, it is essential to maintain and improve your Google Ads account so it adheres to the Google Ad Grant requirements. Below are some of the requirements you will need in order to stay on top of maintaining your account:<\/p>\n\n\n\n

  1. Your ads must consist of a 5% clickthrough rate (CTR)<\/li>
  2. You must log in to your Google Ads account at least every 30 days<\/li>
  3. Update your ads, keywords, and other aspects of your Google Ads account at least once every 90 days<\/li>
  4. Ensure completion of the annual survey that is sent to you by Google<\/li>
  5. Set up conversion tracking on your website and have at least one conversion per month<\/li><\/ol>\n\n\n\n

    Failure to comply with these ongoing requirements may lead to an account suspension and your grant may be revoked.<\/p>\n\n\n\n

    Allow 9Marketing to oversee the entire Google Grants application and management process to ensure you stay in the program and that your Google Ads account is optimized to the greatest extent. <\/p>\n\n\n\n

    With professionals like 9Marketing there to help every step of the way\u2013you can finally sit back, relax, and focus on running other parts of your organization! <\/p>\n\n\n\n

    For a more in-depth look into the requirements around Google Ad Grants, and to ensure your account does not get suspended, make sure to thoroughly read the Google Ad Grants Policy Compliance Guide<\/a>. <\/p>\n\n\n\n

    Below are the Google Ad Grant requirements that stand out the most:<\/p>\n\n\n\n

    Account Performance<\/strong><\/h4>\n\n\n\n