{"id":20548,"date":"2022-08-01T09:30:00","date_gmt":"2022-08-01T13:30:00","guid":{"rendered":"https:\/\/www.grantwatch.com\/grantnews\/?p=20548"},"modified":"2022-11-23T08:23:07","modified_gmt":"2022-11-23T13:23:07","slug":"how-to-attract-more-traffic-to-your-nonprofit-website","status":"publish","type":"post","link":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/","title":{"rendered":"How to Attract More Traffic to Your Nonprofit Website"},"content":{"rendered":"\n<p>Nonprofits are more focused on having a positive impact than making a profit. That means that for nonprofits to be efficient, budgets for marketing may be smaller than that of a general corporation. This can make it harder for nonprofits who want their mission to be seen by as many people as possible. While most nonprofits have a website, they feel challenged when it comes to optimizing it for traffic and visibility.<\/p>\n\n\n\n<p>The answer can be broken down into six easy steps. In this blog post, <a href=\"https:\/\/www.grantwatch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GrantWatch<\/a> will be walking your nonprofit through these specific steps, so that your nonprofit can stay on the path to success.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Include a Blog on Your Website<\/strong><\/h4>\n\n\n\n<p>Taking advantage of the blog option on your website can be useful for gaining an audience. Writing blog content on relevant topics builds interest and drives conversations, which is definitely time well spent. <\/p>\n\n\n\n<p>So, what should you write about? Well, that depends. You can use some of your blogs as a way to introduce your organization and the work involved. This can mean:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Articles on the type of work you&#8217;re doing and why it&#8217;s so important <\/li><li>Blogs on events you&#8217;ve held or are going to hold<\/li><li>Pieces by leaders in your organization addressing issues in the field in which you operate<\/li><\/ul>\n\n\n\n<p>You can also use blogs as a way to answer common customer\/client questions by explaining complicated concepts in more simple terms. It&#8217;s up to you. Well-written blogs with a clear focus can go a very long way in connecting with the audience you&#8217;re looking to reach. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Utilize Social Media <\/strong><\/h4>\n\n\n\n<p>Social media is a very helpful tool when it comes to directing people to your nonprofit&#8217;s website. Most people check social media daily, so it&#8217;s a great platform to present your cause. There are lots of different types of social media, but the four big platforms are Facebook, Twitter, Instagram, and Linkedin. All of these sites allow you to add a website URL to your page that people will see when they view your profile. You can also make a special post on your social media to announce your website to your followers. <\/p>\n\n\n\n<p>Here are two other ways you can use social media:<\/p>\n\n\n\n<p><strong>Educate your audience<\/strong>: Utilize social media by sharing infographics with good copywriting and a single-use message to educate your audience. For example, if you&#8217;re an environmental nonprofit, you could use one with facts about climate change. <\/p>\n\n\n\n<p><strong>Engage with the community: This is critical.<\/strong> Whatever work you&#8217;re doing, you need to be having conversations. Connect with the people involved in the work you&#8217;re doing.  If you&#8217;re helping the unhoused, strike up a Twitter thread on homelessness in communities. Write a Facebook post on how much your volunteers have done for your organization. Post photos (if allowed) of the work being done out in the field. Ask your audience questions.  Start socializing on your social media and watch your audience grow organically. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Add More Visual Appeal to Your Website<\/strong><\/h4>\n\n\n\n<p>One part of driving traffic to your nonprofit website is having visuals that will catch people&#8217;s eyes. While the copy is incredibly important, it is important that the design of the website itself stands out. Specifically, websites that have videos and photos on their website do better overall. <\/p>\n\n\n\n<p>Try to include: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Introductory videos that allow your team to discuss the critical work you&#8217;re doing.<\/li><li>Photo galleries of your team during events or recent projects. <\/li><li>Videos that capture the types of problems your organization is solving. <\/li><li>Interviews with the community you serve.<\/li><li>Educational videos that teach people about the issues.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Be Clear With Your Message<\/strong><\/h4>\n\n\n\n<p>Clarity is everything when it comes to directing traffic to your website. As a nonprofit, your team is probably busy wearing a million different hats. However, you want to ensure that everyone understands your nonprofit&#8217;s mission. That means being clear on your &#8220;why&#8221; and ensuring your voice and tone are consistent throughout your website and social media. People trust organizations that are transparent about their purpose and their priorities. Keeping this consistency when it comes to your nonprofit&#8217;s mission, can make all the difference.<\/p>\n\n\n\n<p>Here are some examples of how you can do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Put together a brand guide: This lists all the essentials relevant to your nonprofit. This includes voice and tone, brand values, and any messages, words, or images that your organization may want to keep consistent or choose to avoid. <\/li><li>Have a dedicated copywriter on your team or someone who is familiar with copy that does all the marketing. This staff member can help ensure that all of your brand messaging is on point. <\/li><li>Spend time discussing messaging and communication with your whole team. Make sure everyone is on the same page. <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Spend Time Advertising Offline <\/strong><\/h4>\n\n\n\n<p>This may be more relevant to some organizations than others. But offline marketing can be just as relevant to helping drive traffic to your website as other online efforts. This can include printing an ad or an article in a newspaper, mailing out a newsletter, or setting up a booth in a public place. In addition, you can also practice this form of marketing by building relationships with influencers in your area and getting them to repost your content. You might also consider submitting articles to industry-relevant organizations to link back to your organization. <\/p>\n\n\n\n<p>We hope these steps help you grow your online presence and get you closer to meeting all of your goals as an organization! Check back for more articles like this one, as well as other articles that might be helpful to your nonprofit. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Google Ad Grants<\/strong><\/h4>\n\n\n\n<p>With a\u00a0Google Ad Grant, 501(c)(3) organizations can leverage a large ad budget to take their online initiatives to the next level. The Google Ad Grant gives $10,000 per month in free advertising credit to approved nonprofits and charities for them to spend on their Google ads campaign(s). It serves as a unique opportunity for most nonprofits looking to expand their\u00a0fundraising\u00a0and marketing efforts.\u00a0<\/p>\n\n\n\n<p>This monthly credit is automatically renewed each month under the condition that organizations maintain compliance with the Google Ad Grant\u2019s strict requirement rules and regulations.&nbsp;For more information, read this<a href=\"https:\/\/www.grantwatch.com\/grantnews\/take-advantage-of-10000-per-month-the-google-ad-grant-for-nonprofit-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\"> past GrantNews article<\/a> about how you can be eligible for this grant. <\/p>\n\n\n\n<p>There are also <a href=\"https:\/\/grantwatch.com\/grant\/183239\/grants-to-usa-canada-and-international-nonprofits-for-media-related-work-and-web-design.html\" target=\"_blank\" rel=\"noreferrer noopener\">grants available to nonprofits <\/a>for Media-Related Work and Web Design on <a href=\"https:\/\/www.grantwatch.com\/grants-for-nonprofits\/cat\/36\/technology-grants.html\" target=\"_blank\" rel=\"noreferrer noopener\">GrantWatch.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofits are more focused on having a positive impact than making a profit. That means that for nonprofits to be<\/p>\n","protected":false},"author":12,"featured_media":21013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","_is_real_time_mode":false,"_realtime_collaborators":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[147,143],"tags":[],"class_list":["post-20548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-nonprofit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract More Traffic to Your Nonprofit Website<\/title>\n<meta name=\"description\" content=\"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Attract More Traffic to Your Nonprofit Website\" \/>\n<meta property=\"og:description\" content=\"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\" \/>\n<meta property=\"og:site_name\" content=\"GrantNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/GrantWatch\/162625900556850\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-23T13:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lianne Hikind\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grantwatch\" \/>\n<meta name=\"twitter:site\" content=\"@grantwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lianne Hikind\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\"},\"author\":{\"name\":\"Lianne Hikind\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/2a63b21497b1da9662c6412c76118b37\"},\"headline\":\"How to Attract More Traffic to Your Nonprofit Website\",\"datePublished\":\"2022-08-01T13:30:00+00:00\",\"dateModified\":\"2022-11-23T13:23:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\"},\"wordCount\":1061,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg\",\"articleSection\":[\"Latest\",\"Nonprofit\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\",\"name\":\"How to Attract More Traffic to Your Nonprofit Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg\",\"datePublished\":\"2022-08-01T13:30:00+00:00\",\"dateModified\":\"2022-11-23T13:23:07+00:00\",\"description\":\"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg\",\"contentUrl\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg\",\"width\":1000,\"height\":630,\"caption\":\"How to Attract More Traffic to Your Nonprofit Website\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#website\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/\",\"name\":\"GrantNews\",\"description\":\"Powered By GrantWatch\",\"publisher\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grantwatch.com\/grantnews\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#organization\",\"name\":\"GrantWatch\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/06\/GW.jpg\",\"contentUrl\":\"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/06\/GW.jpg\",\"width\":400,\"height\":120,\"caption\":\"GrantWatch\"},\"image\":{\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/pages\/GrantWatch\/162625900556850\",\"https:\/\/x.com\/grantwatch\",\"https:\/\/www.instagram.com\/grantswatch\/\",\"https:\/\/www.linkedin.com\/company\/grantwatch-com\",\"https:\/\/www.pinterest.com\/applyforgrants\",\"https:\/\/www.youtube.com\/channel\/UC8YAavtZreMRWx67Zkt-Kkg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/2a63b21497b1da9662c6412c76118b37\",\"name\":\"Lianne Hikind\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/178be22bcc71688fdf1645c9702d82f7005d13014ad7f76b655e601a504b4957?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/178be22bcc71688fdf1645c9702d82f7005d13014ad7f76b655e601a504b4957?s=96&d=identicon&r=g\",\"caption\":\"Lianne Hikind\"},\"url\":\"https:\/\/www.grantwatch.com\/grantnews\/author\/lianne\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Attract More Traffic to Your Nonprofit Website","description":"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/","og_locale":"en_US","og_type":"article","og_title":"How to Attract More Traffic to Your Nonprofit Website","og_description":"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.","og_url":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/","og_site_name":"GrantNews","article_publisher":"https:\/\/www.facebook.com\/pages\/GrantWatch\/162625900556850","article_published_time":"2022-08-01T13:30:00+00:00","article_modified_time":"2022-11-23T13:23:07+00:00","og_image":[{"width":1000,"height":630,"url":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","type":"image\/jpeg"}],"author":"Lianne Hikind","twitter_card":"summary_large_image","twitter_creator":"@grantwatch","twitter_site":"@grantwatch","twitter_misc":{"Written by":"Lianne Hikind","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#article","isPartOf":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/"},"author":{"name":"Lianne Hikind","@id":"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/2a63b21497b1da9662c6412c76118b37"},"headline":"How to Attract More Traffic to Your Nonprofit Website","datePublished":"2022-08-01T13:30:00+00:00","dateModified":"2022-11-23T13:23:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/"},"wordCount":1061,"commentCount":0,"publisher":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/#organization"},"image":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","articleSection":["Latest","Nonprofit"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/","url":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/","name":"How to Attract More Traffic to Your Nonprofit Website","isPartOf":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage"},"image":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","datePublished":"2022-08-01T13:30:00+00:00","dateModified":"2022-11-23T13:23:07+00:00","description":"Once you create a website, how can you optimize it for increased traffic and visibility? Read this article to find out how this can be done in 6 steps.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grantwatch.com\/grantnews\/how-to-attract-more-traffic-to-your-nonprofit-website\/#primaryimage","url":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","contentUrl":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","width":1000,"height":630,"caption":"How to Attract More Traffic to Your Nonprofit Website"},{"@type":"WebSite","@id":"https:\/\/www.grantwatch.com\/grantnews\/#website","url":"https:\/\/www.grantwatch.com\/grantnews\/","name":"GrantNews","description":"Powered By GrantWatch","publisher":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grantwatch.com\/grantnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grantwatch.com\/grantnews\/#organization","name":"GrantWatch","url":"https:\/\/www.grantwatch.com\/grantnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/logo\/image\/","url":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/06\/GW.jpg","contentUrl":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/06\/GW.jpg","width":400,"height":120,"caption":"GrantWatch"},"image":{"@id":"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/GrantWatch\/162625900556850","https:\/\/x.com\/grantwatch","https:\/\/www.instagram.com\/grantswatch\/","https:\/\/www.linkedin.com\/company\/grantwatch-com","https:\/\/www.pinterest.com\/applyforgrants","https:\/\/www.youtube.com\/channel\/UC8YAavtZreMRWx67Zkt-Kkg"]},{"@type":"Person","@id":"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/2a63b21497b1da9662c6412c76118b37","name":"Lianne Hikind","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grantwatch.com\/grantnews\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/178be22bcc71688fdf1645c9702d82f7005d13014ad7f76b655e601a504b4957?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/178be22bcc71688fdf1645c9702d82f7005d13014ad7f76b655e601a504b4957?s=96&d=identicon&r=g","caption":"Lianne Hikind"},"url":"https:\/\/www.grantwatch.com\/grantnews\/author\/lianne\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/07\/How-to-Attract-More-Traffic-to-Your-Nonprofit-Website-1-copy-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pck2w8-5lq","jetpack-related-posts":[{"id":21518,"url":"https:\/\/www.grantwatch.com\/grantnews\/national-nonprofit-day-top-15-grants-for-nonprofits\/","url_meta":{"origin":20548,"position":0},"title":"Top 15 Grants for Nonprofits","author":"Mel","date":"August 17, 2022","format":false,"excerpt":"Nonprofits work tirelessly every day to make a positive change in their communities and around the world. In return, it is only fair that they get the support they need to continue to make a difference. While nonprofits are passionate about helping, passion is not enough to keep the doors\u2026","rel":"","context":"In &quot;Grants&quot;","block_context":{"text":"Grants","link":"https:\/\/www.grantwatch.com\/grantnews\/grants\/"},"img":{"alt_text":"National Nonprofit Day","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/08\/National-Nonprofit-Day-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/08\/National-Nonprofit-Day-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/08\/National-Nonprofit-Day-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/08\/National-Nonprofit-Day-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":19166,"url":"https:\/\/www.grantwatch.com\/grantnews\/take-advantage-of-10000-per-month-the-google-ad-grant-for-nonprofit-organizations\/","url_meta":{"origin":20548,"position":1},"title":"Take Advantage of $10,000 Per Month: The Google Ad Grant for Nonprofit Organizations","author":"Sivan Revivo - 9Marketing","date":"April 29, 2022","format":false,"excerpt":"Whether you are interested in requesting donations or increasing your member bases, standing out in the digital sphere is essential for organizations looking to maximize their marketing efforts. With a Google Ad Grant, 501(c)(3) organizations can leverage a large ad budget to take their online initiatives to the next level.\u2026","rel":"","context":"In &quot;Grants&quot;","block_context":{"text":"Grants","link":"https:\/\/www.grantwatch.com\/grantnews\/grants\/"},"img":{"alt_text":"Google Ad Grants for Nonprofits","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2022\/04\/Google-Ad-Grants_1.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2851,"url":"https:\/\/www.grantwatch.com\/grantnews\/content-tips-for-your-nonprofit\/","url_meta":{"origin":20548,"position":2},"title":"Content Tips for Your Nonprofit","author":"Libby Hikind","date":"January 28, 2020","format":false,"excerpt":"Content is super important, everyone knows this in our modern-day content-driven society, and everyone on your staff, on your marketing department, and all throughout your contact list knows this. How to create that content in a way that will drive traffic, encourage connections, and bring more interested parties into your\u2026","rel":"","context":"In &quot;Nonprofit&quot;","block_context":{"text":"Nonprofit","link":"https:\/\/www.grantwatch.com\/grantnews\/nonprofit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/01\/content-writing.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/01\/content-writing.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/01\/content-writing.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/01\/content-writing.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":27513,"url":"https:\/\/www.grantwatch.com\/grantnews\/what-are-7-common-startup-costs-for-nonprofits\/","url_meta":{"origin":20548,"position":3},"title":"What Are 7 Common Startup Costs for Nonprofits?","author":"Mel","date":"May 30, 2023","format":false,"excerpt":"Are you or someone you know considering taking the plunge to start a nonprofit? It can be intimidating to build something from the ground up, especially with all the likely hidden costs involved. For this reason, GrantWatch has listed below 7 of the most common startup costs for nonprofits. While\u2026","rel":"","context":"In &quot;Latest&quot;","block_context":{"text":"Latest","link":"https:\/\/www.grantwatch.com\/grantnews\/latest\/"},"img":{"alt_text":"What Are 7 Common Startup Costs for Nonprofits?","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2023\/05\/06_img.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2023\/05\/06_img.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2023\/05\/06_img.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2023\/05\/06_img.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7494,"url":"https:\/\/www.grantwatch.com\/grantnews\/how-to-market-your-nonprofit\/","url_meta":{"origin":20548,"position":4},"title":"How to Market Your Nonprofit","author":"Staff Writer","date":"November 15, 2020","format":false,"excerpt":"To increase awareness or expand the reach of your nonprofit organization, you need to market. The more you spread the word out about your organization, the more growth it will see, and ultimately, the more people you will be able to help. Getting noticed online and off can be challenging\u2026","rel":"","context":"In &quot;Grants&quot;","block_context":{"text":"Grants","link":"https:\/\/www.grantwatch.com\/grantnews\/grants\/"},"img":{"alt_text":"cheerful young woman screaming into megaphone","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2020\/11\/pexels-photo-3761509.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":8256,"url":"https:\/\/www.grantwatch.com\/grantnews\/7-goals-to-help-nonprofits-during-the-pandemic\/","url_meta":{"origin":20548,"position":5},"title":"7 Goals to Help Nonprofits During the Pandemic","author":"Nikita","date":"March 11, 2021","format":false,"excerpt":"The pandemic has affected many nonprofits but implementing these simple goals can improve its success and thrive in these uncertain times.","rel":"","context":"In &quot;General&quot;","block_context":{"text":"General","link":"https:\/\/www.grantwatch.com\/grantnews\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.grantwatch.com\/grantnews\/wp-content\/uploads\/2021\/01\/7-GOALS-TO-HELP-NONPROFITS-DURING-THE-PANDEMIC.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/posts\/20548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/comments?post=20548"}],"version-history":[{"count":20,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/posts\/20548\/revisions"}],"predecessor-version":[{"id":23114,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/posts\/20548\/revisions\/23114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/media\/21013"}],"wp:attachment":[{"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/media?parent=20548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/categories?post=20548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grantwatch.com\/grantnews\/wp-json\/wp\/v2\/tags?post=20548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}